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Customer''s Birthday dateFrom: Javier Galvez Date: Tuesday, May 7, 2002
Time: 6:05:29 amShawn,
I know that everything here is just business, but I would suggest adding a
field within "CUSTOMER INFO" called Birthday date, not just for
"validation purposes", but also if it's filled, to send this person a
congratulations's e-mail.
You will not beleive, but this increases customer's loyalty and that's
necesary to keep in business.
Adding a form letter, and a Server event for automatically triggering this
at certain date, will be a great asset on our marketing tools.
Regards,
Javier Galvez
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