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Industry News

Catch up on interesting new discussion and industry news.

    Intro to SEO Competitive Analysis 101 - Whiteboard Friday

    Oct 17, 2019 at 5:03 PM
    How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis

    Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments! 




    Click on the whiteboard...

    Google's New Snippet Controls Rolling Out In A Few Days With Changes To Google France

    rustybrick
    by rustybrick
    Oct 16, 2019 at 4:59 AM
    Google has given us a heads up that the new snippet controls it announced a few weeks ago will begin rolling out "in a few days" and "be fully live worldwide by next week." This coincides with the European press publications changes in France, where Google cannot show snippets, which "will be fully live by October 24."

    Google: We Do Not Have An EAT Score

    rustybrick
    by rustybrick
    Oct 11, 2019
    Google's Gary Illyes cleared up one thing that SEOs have been possibly confused about for some time. There is not single score for EAT. There is not EAT score. EAT is not a real thing at Google. EAT is made up of many many algorithms, baby algorithms, that are made up of in the Google core algorithm.

    Google: Content Accuracy Is A Ranking Factor

    rustybrick
    by rustybrick
    Oct 11, 2019
    Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Google cannot determine the accuracy of content.

    Featured Snippets: What to Know & How to Target - Whiteboard Friday

    Oct 10, 2019
    (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!)



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday.

    Today we're talking about...

    Bing To Make BingBot Evergreen

    rustybrick
    by rustybrick
    Oct 10, 2019
    Bing announced yesterday that BingBot is going evergreen, just like GoogleBot did. Bing said this will happen over the next few months and the user agent for BingBot might change but most sites don't need to do anything or worry about anything with this change.

    Google: Renting Specialist Or Expert Names Does Not Help With EAT

    rustybrick
    by rustybrick
    Oct 8, 2019
    Google's John Mueller has said that it is best to have an expert write or review your content for the YMYL (your money, your life) types of categories of web sites. In fact, John Mueller went as far to say that when a doctor reviews your content, you might want to label that content as been reviewed and by whom. But Danny Sullivan implied that renting these people's names won't necessarily help.

    October 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Oct 7, 2019
    Last month was incredibly active in so many ways when it comes to Google search and SEO topics. So if you want to catch up quickly on the past month, read this story...

    Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday

    Oct 3, 2019
    In this episode of Whiteboard Friday, we're delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler.



    Video Transcription

    Hey, Moz. What's up? Wow, can I just say it's incredible I'm here in Seattle right now doing a Whiteboard Friday? I can't wait to share this cool stuff with you. So...

    Possible Google Search Ranking Algorithm Update On October 3rd

    rustybrick
    by rustybrick
    Oct 3, 2019
    I am seeing some early signs of a possible Google search ranking algorithm update kicking off today, October 3, 2019. There is some early chatter in the SEO forums, including WebmasterWorld and some on social media. Some of the tools are showing some fluctuations as well today, where some others have not updated yet.