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Industry News

Catch up on interesting new discussion and industry news.

    Google To Rename GoogleBot With Dynamic User Agent

    rustybrick
    by rustybrick
    Oct 3, 2019
    Google announced it is changing the user agent name of the current GoogleBot in December. We knew this was coming when Google launched the new Evergreen GoogleBot. Google didn't change the user agent from Chrome 41 to what it was really running to not cause issues for some who hard coded scripts for user agent detection.

    Google Search Tests Side Bar Filters New Design

    rustybrick
    by rustybrick
    Sep 30, 2019
    Google seems to be testing a new design interface for the Google desktop search results. Here Google is filling in the white space you normally see on the left and right side of the desktop search results with more options. On the left side you see more search filter options and on the right you see related search options, to expand your search.

    How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday

    Sep 26, 2019
    Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this fan-favorite Whiteboard Friday starring the one and only Dr. Pete!



    Click on the whiteboard image above to open a high-resolution version in a new tab!...

    Google September 2019 Core Update Impact Now Being Noticed

    rustybrick
    by rustybrick
    Sep 26, 2019
    It took some time, but now the SEO community is noticing the impact of the Google September 2019 core update. Yesterday morning most weren't seeing any significant impact but later on in that day, people began noticing the search results shaking up. Note, this began rolling out on Tuesday afternoon and it should take a few days to fully roll out.

    Google September 2019 Core Update Is Live But Seems Slow To Roll Out

    rustybrick
    by rustybrick
    Sep 25, 2019
    Google began rolling out the September 2019 Core Update yesterday at around 2pm ET. I've been tracking the SEO industry chatter since and so far the chatter seems somewhat limited. There are some noticing big changes but for the most part, it seems like it is rolling out very slowly.

    Alert: Google To Release September 2019 Core Update Later Today

    rustybrick
    by rustybrick
    Sep 24, 2019
    Google just announced that it is releasing a new core update later today. Google wrote on Twitter "Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we've covered before. Please see this blog for more about that."

    Google Search Console Performance Report Data Now Less Than A Day Old

    rustybrick
    by rustybrick
    Sep 23, 2019
    Google announced this morning that Performance Reports within Google Search Console is now going to have fresher data. Specifically it is going from a few days of lag, i.e. seeing Monday data as early as Wednesday or Thursday, to less than a data, i.e. seeing Monday data possibly several hours later.

    How to Onboard Clients with Immersion Workshops - Whiteboard Friday

    Sep 19, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I'm Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.


    Through some hard knocks and bumps along...

    Google Search Ranking Algorithm Update Signs Heating Up More

    rustybrick
    by rustybrick
    Sep 16, 2019
    On Friday, yes, Friday the 13th (hence the graphic), I reported on signals of a possible Google update. As an update, these signals are still there, the chatter is still ongoing through this morning, and the tracking tools are also showing changes even as of over the weekend.

    Friday The 13th Google Search Ranking Algorithm Update Chatter

    rustybrick
    by rustybrick
    Sep 13, 2019
    I am seeing some early chatter of a Google search ranking algorithm update today on Friday the 13th, September 13, 2019. The chatter is super early but I am seeing it not just across WebmasterWorld, but also Black Hat World and social media. Some of the automated tracking tools are also picking up on some of these signs.