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Industry News

Catch up on interesting new discussion and industry news.

    The One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

    Apr 11, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V - Technical SEO. I want to be totally upfront. Technical SEO is a vast and deep discipline like any of the things we've been talking about in this One-Hour Guide.

    There...

    The most important indicator for a project’s success: its problem statement

    by Rian van der Merwe
    Apr 11, 2019
    Lenny Rachitsky starts off his article on A three-step framework for solving problems with a really good insight:

    Though many factors contribute to a project’s failure, nothing is more certain to cause a project to fail than a misunderstanding of the problem you are solving.

    He spends the rest of the article focusing on how to develop and rally around a good problem statement, which is an essential skill to have for any product manager. I really like this framework and am keen to...

    When you deliberately design your remote work process, it’s good for the whole team

    by Rian van der Merwe
    Apr 11, 2019
    Helen Mou and Kevin Ochal share some good tips for remote teams in Making the Dream Work: Leading Distributed Product Teams. Most importantly, I agree that if you are deliberate about how you design your work process, it’s good for the whole team — whether they’re remote or not:

    Instead of approaching distributed teamwork with the mindset of “we’re making it work, in spite of…” staying up late, working more hours, and spending more effort to be on a distributed team; we like to look...

    Don’t use “technical debt” as an excuse to build bad products

    by Rian van der Merwe
    Apr 11, 2019
    Karolina Szczur makes some excellent points about using “technical debt” as an excuse for subpar products in The Technical Debt Myth:

    Technical debt becomes a convenient blanket statement entailing frustrations, rushed decision-making, lack of process or architecture, and tedious maintenance tasks — the get-out-of-jail-free card for delivering a subpar experience.

    It’s crucial to understand that as software and design grows older, that doesn’t necessarily mean we’re dealing...

    New Google Search Console Discover Report

    rustybrick
    by rustybrick
    Apr 11, 2019
    One thing SEOs were asking Google for for some time now is a report in Google Search Console that tells you about your traffic from Google Discover. Now we have such a report and it is pretty cool to see this new data.

    Google: We Fully Fixed The Google De-Indexing Bug

    rustybrick
    by rustybrick
    Apr 11, 2019
    As you know, we were the first to report the large de-indexing bug where Google was dropping pages out of their index starting as early as a week ago today. Well, last night, after about 6 days of the issue, Google said it has now been fully resolved.

    Google Drops Sort By Date But Adds before: & after: Search Commands

    rustybrick
    by rustybrick
    Apr 10, 2019
    Google announced yesterday a new feature they are "beta testing" to allow searchers to filter their web searches by dates. So they announced a new before: and after: search operator that lets you do this. Then quietly noted that they discontinued the sort by date feature in search.

    Google's Index Bug With Pages Being De-Indexed Is Almost Fixed

    rustybrick
    by rustybrick
    Apr 9, 2019
    Just to keep you all up to date on the issue with pages dropping out of the Google index starting last Thursday. It is currently still not fully resolved and we are in day five now. But Google seems to be just about done resolving it fully.

    Product management lessons from the history of Evernote

    by Rian van der Merwe
    Apr 8, 2019
    Hiten Shah’s deep-dive into the history of Evernote is a very interesting read from a product management perspective. Of particular interest is the immense damage they inflicted on themselves due to a lack of focus on their core mission:

    It’s hard to understate the damage that the branded products sold through the Evernote Market inflicted on the Evernote brand. It made absolutely no sense. Users didn’t want Evernote-branded tablet styluses or Evernote Moleskine notebooks or Evernote...

    Google Still Working On Reindexing Pages That Dropped Out Of The Index From Thursday

    rustybrick
    by rustybrick
    Apr 8, 2019
    On Friday we reported on an issue where SEOs began noticing that Google was removing tons of pages from their index. It seemed to have started on Thursday but Google did not confirm the issue until Saturday morning. The issue is now into day four or so and it is not yet fully resolved.