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Industry News

Catch up on interesting new discussion and industry news.

    Chatter: Google Search Algorithm Changes Over The Weekend?

    rustybrick
    by rustybrick
    Nov 10, 2014
    With the Thanksgiving shopping season around the corner, SEOs and Webmasters are scared Google is going to release something big that will potentially hurt their best sales period.

    This weekend...

    When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

    by Bill Slawski
    Nov 7, 2014
    When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to...

    4 Tips for Producing Great Event Coverage - Whiteboard Friday

    Nov 6, 2014
    Conferences and trade shows can be sources of wonderful ideas, and covering these events in a way that spreads some of those ideas around is common practice. Not all event coverage is created equal, though, and in today's Whiteboard Friday, Kane Jamison details four areas you should keep in mind as you spread the wealth of knowledge.



    For reference, here's a still of this week's...

    Watch Matt Cutts Respond To If He Will Return To Google Search

    rustybrick
    by rustybrick
    Nov 6, 2014
    Last night on episode 274 on This Week In Google, Matt Cutts was a guest. And he was able to talk about his announcement about extending his already long leave with Google.

    Here is the video:



    At around 9 minutes and 50 seconds into the video, they ask him.....

    Is Google Penguin 3.0 Still Slow Running?

    rustybrick
    by rustybrick
    Nov 5, 2014
    For months, Google has been promising us a solution for them to run Penguin faster so webmasters and SEOs would not have to wait over a year for another refresh.

    I, like many of you, were under the impression that the next release would be that solution. But when Penguin 3...

    The new obsession: daily news apps

    by Rian van der Merwe
    Nov 4, 2014
    Apps that provide daily news summaries are the current rage. It appears that we’ve moved on from our Weather app and Messaging app obsessions. It’s a worthy goal, though. We’ve created so much noise on the Internet, we owe it to people to build tools to help them navigate all the noise we made. It’s the only viable solution.

    Cynicism aside, though, I download all these apps and try them out. Sometimes they rotate on to my home screen for a while. Yahoo News Digest lasted a while. Everyone...

    The Early Days of the Semantic Web

    by Bill Slawski
    Nov 4, 2014
    In 2003, a paper titled Semantic Search , was published by Ramanathan Guha of IBM, Rob McCool of Knowledge Systems Lab at Stanford University, and Eric Miller of W3C and MIT. Their stated goal in the paper was to take technologies such as web...

    Google: Penguin 3.0 Update Still Rolling Out Slowly

    rustybrick
    by rustybrick
    Nov 4, 2014
    2.5 weeks ago, Google pushed out the Penguin 3.0 update after waiting over a year to update Penguin 2.1.

    That update later was confirmed and told it would roll out worldwide over the next few weeks...

    Implementing Lean methodologies in large companies

    by Rian van der Merwe
    Nov 3, 2014
    Marysol Elorriaga discusses the challenges of implementing Lean methodologies in large companies in Getting buy-in while moving at rocket speed. One of the guiding principles is to “Release early and show results”:

    To make the stakeholders feel like they are getting something equally valuable out of taking the “Lean approach”, deliver the MVP early and show results. Ensure that all features to be released can be measured and there is a proper feedback gathering mechanism in place. Ease...

    Matt Cutts Not Returning To Google In 2014: Will He Return In 2015?

    rustybrick
    by rustybrick
    Nov 3, 2014
    Matt Cutts, Google's currently on leave head of search spam, announced on Twitter that he is extending his leave into 2015.

    In July, Matt Cutts shocked the SEO space by announcing he would be taking a few months off to spend time with his wife...