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Industry News

Catch up on interesting new discussion and industry news.

    Does Smashing Magazine Fail to Represent SEO Properly or Do We?

    by Tadeusz Szewczyk
    Dec 17, 2012
    Does Smashing Magazine fail to represent SEO?
    Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO:

    Are they right? Do the people over at Smashing Magazine have no clue about modern SEO?

    I simply couldn't believe this. I have been reading Smashing Magazine for several years and even remembered vaguely they do have good SEO resources as well, not just the by now infamous anti-SEO rant they have published last week and not only Patrick and AJ are rightfully...

    Why “Optimization” is a Terrible Way to Think About SEO

    randfish
    by randfish
    Dec 17, 2012
    Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding.

    I recently encountered an example of this in some advice related to the SEO field, and how to optimize for rankings. That advice referenced SEOmoz’s own Google Ranking...

    18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

    Jill Whalen
    by Jill Whalen
    Dec 14, 2012
    There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead?

    Google Authorship Markup Disadvantages Everybody Ignores

    by Tadeusz Szewczyk
    Dec 13, 2012
    One of my favourite SEO pundits is AJ Kohn. AJ is an eager early adopter of Google+ and Google authorship markup. That's the thing that lets you display your image in search results. AJ and other people have written numerous great resources on how to use Google+ and the rel=author tags Google has introduced. So I won't tell you much about it. Just read the articles and implement the markup or rather read my post here first explaining the disadvantages of Google authorship markup almost...

    This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

    dannysullivan
    by dannysullivan
    Dec 12, 2012
    Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. Goodbye, Google

    NORAD Tracks Santa has a new “team” page listing corporate sponsors. Microsoft tops the list; Bing Maps is prominent and Google is nowhere to be found: Bing Maps Bumps Google Maps On...

    What should be included in a proper reconsideration request?

    Dec 12, 2012
    Could you please give details on what should be included in a proper reconsideration request? Benson Senator, Pittsburgh, PA Have a question? Ask it...

    Introduction to Data Highlighter

    Dec 12, 2012
    Learn about how you can use the Data Highlighter feature in Webmaster Tools to show Google patterns of structured data on your website without...

    Search Engine Land Turns Six, Celebrates With New Editor-In-Chief & Expansion Plans

    dannysullivan
    by dannysullivan
    Dec 11, 2012
    It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future.

    Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013.



    Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he’ll handle day-to-day operations of...

    What are the advantages of 301 redirects over rel="canonical"?

    Dec 11, 2012
    In the 2009 rel=canonical video, you suggest using rel=canonical when we CAN'T use a 301 redirect. But 301s hurt performance; they require browsers...

    How can I make the pages on my site unique?

    Dec 10, 2012
    We have an ecommerce site, and around 1000 product/pages on that site, so how can create unique meta details for those pages? SEOtips, India Have a...