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Industry News

Catch up on interesting new discussion and industry news.

    Bad Merchant? Google May Drop Your Rankings Later This Year

    by dannysullivan
    Mar 9, 2013
    Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well.

    The news came during the “How to Rank Better in Google & Bing” session that I moderated yesterday at the SXSW conference in Austin. Google’s chief web spam fighter Matt Cutts responded to concerns one merchant had about bad competitors outranking him.

    Cutts said: We have a...

    More on the challenges of Big Data

    by Rian van der Merwe
    Mar 8, 2013
    Figuring out what to read (and what to believe) about Big Data is becoming a Big Data problem in and of itself1. I wrote The hype, benefits, and dangers of Big Data a while ago to give an overview of what’s out there, but there are two more interesting articles from the last week that I’d like to highlight as well.

    First, on the HBR blog Jake Porway talks about Big Data and social entrepreneurship and makes the point that You Can’t Just Hack Your Way to Social Change:

    Any data...

    Google Penalizes Another Link Network: SAPE Links

    by rustybrick
    Mar 7, 2013
    The rumors floating around the SEO industry right now is that Google has crushed yet another link network. SAPE links, a link network I honestly never heard of...

    Should I use pushState to update my URLs instead of #! to manage Ajax navigation?

    Mar 6, 2013
    Should I use pushState to update my URLs instead of using the hashbang (#!) style to manage Ajax navigation? Paul Irish, Mountain View, CA Have a...

    A Search Engine To Search For Sites Manually Penalized By Google

    by rustybrick
    Mar 6, 2013
    Remember your favorite part of the Google how search works portal? Yea, how you can see examples of pages Google removed from their index manually on the fighting spam page.
    I made a search engine you can use to see which sites were delisted by Google.

    Is WordPress or Blogger better for SEO?

    Mar 5, 2013
    I've used Blogger for 3 years, but now everyone tells me that WordPress is superior for SEO. After scouring many sites, I've been unable to find the...

    Billions of Sites Subject to Manual Penalty by Google

    by Tadeusz Szewczyk
    Mar 5, 2013
    Google recently released an "interactive infographic" titled "how search works". I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of "30 trillion individual pages" Google has in its index.

    Later on in the infographic another number is mentioned: 0.22% of all domains in the Google index have been subject to a manual penalty.

    Remember that Google also employs algorithmic aka automated penalties which are much more common. Anyway, I...

    Advertorial Spam = 11 Day Google Penalty For Interflora

    by rustybrick
    Mar 5, 2013
    Two weeks ago we reported that Interflora was penalized for advertorial link spam by Google. What did that result in? An 11-day Google penalty.
    I assume Interflora was able to convince all the UK newspapers to pull the advertorials and submitted a reconsideration request. If only it was that easy for others.

    Google Granted Patent on Invisible Text and Hidden Links

    by Bill Slawski
    Mar 5, 2013
    As long as there have been search engines, there have been people trying to take advantage of them to try to get pages to rank higher in search engines. It’s not unusual to see within many SEO site audits a section on negative practices that a search engine might frown upon, and Google lists a [...]

    The post Google Granted Patent on Invisible Text and Hidden Links appeared first on SEO by the Sea.

    Data confusion is a failure of design, not an attribute of information

    by Rian van der Merwe
    Mar 4, 2013
    I just came across this great interview with Edward Tufte from 2011. I love his description of bad information design, and how it’s not the data’s fault:

    Overload, clutter, and confusion are not attributes of information, they are failures of design. So if something is cluttered, fix your design, don’t throw out information. If something is confusing, don’t blame your victim — the audience — instead, fix the design. And if the numbers are boring, get better numbers. Chartoons can’t add...