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Industry News

Catch up on interesting new discussion and industry news.

    Google: Two Waves Of Indexing Less Vital & Going Away

    rustybrick
    by rustybrick
    Aug 28, 2019
    In the hangout with John Mueller and Martin Splitt of Google, Martin Splitt said "the two waves of indexing play less and less of a role." He added, "I wouldn't say that two waves of indexing are dead, it's definitely not. I expect eventually rendering crawling and indexing will come closer together."

    Moving To A New Domain To Escape A Google Penalty Might Not Work Says Google

    rustybrick
    by rustybrick
    Aug 26, 2019
    This isn't exactly new, news - I covered this in 2014, but with the news around Dejan getting hit badly by a manual action, his plan is to move to a new domain and not redirect the old domain to the new. But John Mueller from Google rained on his parade, if you can call it a parade, by saying Google will find you.

    Google Still Penalizing Sites For Unnatural Links & It Can Hurt Bad

    rustybrick
    by rustybrick
    Aug 23, 2019
    I absolutely love when the industry is transparent and Dan Petrovic from Dejan SEO said his site was slapped by an unnatural links manual action by Google and the result was that his site no longer ranks for its name or key terms. A lot of folks in the industry have been saying Google has toned down these manual actions, espesially around links but here is one example of one.

    Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization - Whiteboard Friday

    Aug 22, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be talking about the SEO audit. We're going to be talking about how to take it from its kind of current generic state to something that's a little bit more...

    Google Fully Dropping URLs For Breadcrumbs On Desktop?

    rustybrick
    by rustybrick
    Aug 22, 2019
    Back in 2015, on mobile, Google went from showing the URL to showing the site name, plus the breadcrumb in the search results. This morning, I have been hit up numerous times about Google doing the same on desktop. It doesn't seem 100% rolled out yet, so this might be a test or a bug, but it seems Google is showing breadcrumbs, not URLs, on desktop as well now.

    Simple product design is about removing the forces that block users

    by Rian van der Merwe
    Aug 21, 2019
    Kate Clayton wrote an excellent essay on simplicity in design that goes way beyond the usual platitudes. From Be an Elegant Simplifier:

    When I saw Danny Kahneman speak at a meeting last year, he shared a similar principle to the Crystal Goblet he took from psychologist Kurt Lewin, who, like Beatrice Warde, was active in the 1930s. Imagine, Lewin said, you have an object with forces pushing against it from opposite sides. Human nature would say if you want it to move one way, add more...

    Turn customers into a coalition of defenders

    by Rian van der Merwe
    Aug 21, 2019
    I love this sentiment from Rich Ziade in the post The New MVP: The Minimum Valuable Product. He talks about what happens when customers become a coalition that shares your mission. This is written from an agency perspective, but it applies just as much to product companies:

    There is no more powerful political tool than releasing good software into people’s hands. You’ll find that the burden of consensus-building and campaigning is far lighter because the thing speaks for itself. It’s...

    Augmented Search Queries Using Knowledge Graph Information

    by Bill Slawski
    Aug 21, 2019
    Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema data) related to a site to...

    Google's Indexing Issues Continue But This One Is Different

    rustybrick
    by rustybrick
    Aug 21, 2019
    Last night I reported that Google was having issues indexing new content again, yes - again. Danny Sullivan from Google said it seems like that was the case and said "We'll post on @googlewmc if we confirm and have more to share." Nothing was posted there - yet. But it does seem like indexing issues are happening for some sites - not all.

    It’s not about the clicks

    by Rian van der Merwe
    Aug 19, 2019
    Page Laubheimer explains that The 3-Click Rule for Navigation Is False:

    The 3-click rule is a persistent, unofficial heuristic that says that no page should take more than 3 clicks (or taps on a touchscreen) to access. A variation pronounces that the most important information should take no more than 3 clicks to get to. […]

    The big problem with the 3-click rule is that it has not been supported by data in any published studies to date. In fact, a study by Joshua Porter has...