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Industry News

Catch up on interesting new discussion and industry news.

    How to Get Into Google News - Whiteboard Friday

    Jan 10, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into...

    What Spotify wants: that you should forget that you’re listening

    by Rian van der Merwe
    Jan 10, 2019
    Liz Pelly’s Streambait Pop is a fascinating look at the “Spotify sound” and other changes in pop music brought about by streaming:

    The Spotify sound has a few different variations, but essentially it’s a formula. “It has this soft, emo-y, cutesy thing to it,” Matt says. “These days it’s often really minimal and based around just a few simple elements in verses. Often a snap in the verses. And then the choruses sometimes employ vocal samples. It’s usually kind of emo in lyrical...

    Google Search Algorithm Update On January 9th?

    rustybrick
    by rustybrick
    Jan 10, 2019
    The Google search results and rankings have been pretty unstable the past week or so. There are a lot of fluctuations happening from earlier this week and also as of yesterday. Both the automated tracking tools and the SEO communities are taking notice.

    Google Search Ranking Algorithm Update Around January 6th

    rustybrick
    by rustybrick
    Jan 7, 2019
    Google may have pushed out their first larger search algorithm update of 2019 over this weekend. It may have started around January 5th or 6th and it seems to be continuing on through today - the 7th. There is both chatter within the SEO community and ranking tools validating the shifts in the Google search results.

    Universal Search Updated at Google

    by Bill Slawski
    Jan 4, 2019
    unsplash-logoTristan Colangelo

    Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several...

    On-Page SEO for 2019 - Whiteboard Friday

    Jan 3, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections: How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content?...

    Product teams exist to serve customers

    by Rian van der Merwe
    Jan 3, 2019
    Empowered Product Teams is another gem of a post from Marty Cagan. This part stood out to me:

    In most companies, technology teams exist “to serve the business.” That is very often the literal phrase you will hear. But even if they aren’t explicit about it, the different parts of the business end up driving what is actually built by the technology teams.

    However, in contrast, in strong product organizations, teams exist for a very different purpose. They exist “to serve the...

    January 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 3, 2019
    In our first monthly recap for 2019 we covered a couple smaller unconfirmed Google updates. It was a slower month with the holidays and New Years but Google launched some new features...

    The social values of artificial intelligence

    by Rian van der Merwe
    Jan 2, 2019
    A lot of words are being written about AI and machine learning these days, so it’s sometimes hard to know what to pay attention to. M.C. Elish and danah boyd’s Don’t Believe Every AI You See is one of those essays that I would consider essential reading on the topic. On the ethics of artificial intelligence:

    When we consider the ethical dimensions of AI deployments, in nearly every instance the imagined capacity of a technology does not match up with current reality. As a result,...

    The problem with Instagram alternatives

    by Rian van der Merwe
    Jan 1, 2019
    I’ve been a long-time subscriber and fan of Craig Mod’s newsletter. In the latest edition he has some really interesting thoughts on Instagram, and social media in general:

    Instagram will only get more complex, less knowable, more algorithmic, more engagement-hungry in 2019.

    I want to have a place very far apart from that, where I can post photos on my own terms. Not have an algorithm decide which of my posts is best. And I don’t want to be rewarded for being anodyne, which is...