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Industry News

Catch up on interesting new discussion and industry news.

    The value of adding a certain amount of friction to our products

    by Rian van der Merwe
    Mar 12, 2019
    In The Value of Inconvenient Design Jesse Weaver discusses the role of user friction in design — the things that slow us down from getting a task done — and how the goal is not to remove all friction from our product flows:

    The friction of the checkout process provides a check against impulse purchases and overspending. In a world where many people struggle to manage their money, these small barriers can be critical to maintaining financial balance. While the market would dictate that...

    Learning depends on our grasp of what we’re doing well, not what we’re doing poorly

    by Rian van der Merwe
    Mar 11, 2019
    Marcus Buckingham and Ashley Goodall discuss some fascinating research about how people learn in their essay The Feedback Fallacy:

    What findings such as these show us is, first, that learning happens when we see how we might do something better by adding some new nuance or expansion to our own understanding. Learning rests on our grasp of what we’re doing well, not on what we’re doing poorly, and certainly not on someone else’s sense of what we’re doing poorly. And second, that we...

    The ideal balance between product building and marketing, and other advice from a product founder

    by Rian van der Merwe
    Mar 11, 2019
    My friend and colleague Garrett Dimon wrote about his experiences building and selling a product in his post Hindsight. He gives some advice based on what he learned. You might not agree with everything, but I think his perspective is really interesting and worth checking out. For example, on the balance between building product and doing marketing:

    I don’t want to build an operational system to grow a business and then spend no time on the product. I want to design a company to build...

    Google Property Sets Officially Shutting March 28th

    rustybrick
    by rustybrick
    Mar 11, 2019
    We knew it was coming by the end of this month but now we have a specific date. March 28, 2019 Google will close Property sets, which has now been officially replaced by Google's Domain properties.

    Why copying competitor features doesn’t work, and what to do instead

    by Rian van der Merwe
    Mar 9, 2019
    I think most of us know by now that merely copying competitors’ features or business models is a bad idea. Jesse Weaver’s Emulation Is Not a Product Strategy does a very good job of explaining why this approach almost never works, and what to focus on instead. One example:

    In focusing their efforts on emulation, product managers stop considering options that could enhance what is unique about the company and its customer base. They miss chances to deliver something powerful and...

    How to Use Domain Authority for SEO - Whiteboard Friday

    Mar 7, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I'm Cyrus Shepard. I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

    Let's start with a...

    Podcast recommendations: interviews with Teresa Torres and Tim Herbig

    by Rian van der Merwe
    Mar 7, 2019
    Product Management podcasts are a bit hit and miss, but this week there were two discussions that I found really interesting and useful.

    First, on the Product Science Podcast, an interview with Teresa Torres on continuous product discovery:

    Teresa Torres is a product discovery coach and the author of the Product Talk Blog. She spends most of her time coaching cross-functional product teams on how to adopt continuous discovery practices. On this episode of the Product Science...

    Startups die at the mercy of go-to-market, not at the hands of product.

    by Rian van der Merwe
    Mar 6, 2019
    This interview with former Google and Flipkart product leader Punit Soni covers a lot of ground and is interesting all the way through. His thoughts on the importance of a go-to-market strategy is so important, and a trap many product managers fall into:

    When an idea is finally in sight, it may be tempting to jump feet first into product building. According to Soni, founders need to resist the impulse to obsess over product to the exclusion of everything else at the very beginning....

    March 5th Google Search Ranking Algorithm Update?

    rustybrick
    by rustybrick
    Mar 6, 2019
    I sound like a broken record but I am once again seeing chatter and signals of yet another Google search ranking algorithm update. This one starting around March 5th and continuing through today. There is chatter in the WebmasterWorld forums and also signs from the various tracking tools.

    The best approaches to onboarding new product managers

    by Rian van der Merwe
    Mar 5, 2019
    I really like Vrushali Paunikar’s approach to onboarding new product managers in an organization. In particular, the focus on three different time horizons with distinct goals is very important:

    The first 30 days are about breadth. Put together a 30-day checklist broken up by people, product, and process to help your PM gain context and develop peace-time relationships.

    The first 3 months are about perfecting execution. Give your PM projects she can actually launch within the...