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Industry News

Catch up on interesting new discussion and industry news.

    Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday

    Aug 8, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. So at this year's MozCon, I spoke about how to supercharge your link building with a digital PR newsroom and spoke about the three different types of media and...

    A positioning framework for product managers

    by Rian van der Merwe
    Aug 8, 2019
    Sachin Rekhi reviews April Dunford’s book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It in his post Positioning for Product Managers:

    While 2000’s Differentiate or Die spoke at length on why positioning is important, it never really went into detail on how to actually go about developing your product’s positioning. The traditional approach is to develop a positioning statement. While useful as an output to your positioning process, it really...

    Google Not Indexing New Content Again

    rustybrick
    by rustybrick
    Aug 8, 2019
    Google, as of a few hours ago, is having issues again indexing new content. If you want to find the latest news from the NY Times, Wall Street Journal, Washington Post or your other favorite magazines - you may be out of luck. Google has confirmed the issue and said they are working on resolving it. With that and related to it, the URL inspection tool is not working.

    New Evergreen GoogleBot Support For Google Testing Tools

    rustybrick
    by rustybrick
    Aug 7, 2019
    We knew it was coming soon and now it is here, Google just announced that most of the testing tools now support the new evergreen GoogleBot. We have been waiting for this for a couple months since Google launched the evergreen GoogleBot for crawling and indexing and now the tools support it as well.

    Make accessibility part of planning for every project

    by Rian van der Merwe
    Aug 6, 2019
    In Getting to the Heart of Digital Accessibility Carie Fisher makes a compelling argument for making accessibility a priority in tech companies. Her conclusion really resonated with me:

    Maybe I’m naive, but I’d like to think we’ve come to a point in our society where we want our work lives to have meaning. And that we don’t want to just hear about the positive change that is happening, but want to be part of the change. Digital accessibility is a place where this can happen! Not only...

    Google Knowledge Graph Reconciliation

    by Bill Slawski
    Aug 5, 2019
    Exploring how Google’s knowledge graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one way that Google is...

    August 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 5, 2019
    We had a busy month in terms of Google SEO and webmaster related topics; probably the biggest were the numerous unconfirmed updates - one being nicknamed the Maverick update. Google confirmed launching....

    Measure product teams by value created, not number of features launched

    by Rian van der Merwe
    Aug 2, 2019
    In his post Why Feature FOMO Stalls Product Innovation Brian Crofts discusses the many reasons why product teams tend to add a slew unnecessary features to a product. This issue hit close to home:

    Pendo’s recent State of Product Leadership survey found that 77% of product teams are evaluated based on the number of features they ship. This gives product teams an implied incentive to add more, regardless of whether those features are being used and adopted.

    I can only trust that...

    Google Posts Help Advice For Sites Impacted By Core Updates

    rustybrick
    by rustybrick
    Aug 1, 2019
    Finally, we knew this was coming, and now it is here, Google posted advice on what you can do it help your site perform better in the Google search rankings in the days of Google's core algorithm updates. This is despite Google saying there is no fix, they repeated, there is no fix, but Google is trying to help site owners focus more on overall quality.

    Signs Of Another Google Search Ranking Algorithm Update

    rustybrick
    by rustybrick
    Aug 1, 2019
    I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an update brewing. The update may have started some time last night, but let's say this is currently an unconfirmed August 1st update. Google has not pre-announced any core update but who knows.