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Industry News

Catch up on interesting new discussion and industry news.

    New Year Day Logos & Themes From Google, Bing, Yahoo, Baidu, Sogou & More

    by rustybrick
    Jan 1, 2019
    Happy New Years everyone - here is to an awesome, successful, healthy, happy and consistent 2019! See what I did there? Anyway, today is New Years and to celebrate, the search engines have special logos and themes up.

    A 2019 manifesto: analog over digital

    by Rian van der Merwe
    Dec 31, 2018
    I’ve been thinking about Cal Newport’s post called Join Analog Social Media all day, especially as we get to the end of another year:

    The dynamic at play here is that digital activities that are mildly positive in isolation, combine to crowd out other real world activities that are potentially much more satisfying. This is what allows you to love Twitter in the moment when you discover a hilarious tweet, but at the end of the day fear that the app is degrading your soul....

    Filling our empty moments with sound and noise

    by Rian van der Merwe
    Dec 30, 2018
    In Filling the Silence with Digital Noise, Kate Moran and Kim Flaherty share some research-based findings on how people use digital background noise to make sure it’s never quiet around them:

    While many participants reported feeling the need to have some sort of audio in the background during their silent moments, others reported a more intense version of this phenomenon: the need to fill all the empty moments in their lives with some activity to avoid boredom or downtime. This...

    Data-driven vs. data-informed decision-making

    by Rian van der Merwe
    Dec 29, 2018
    The Netflix Data War is a very interesting post about the internal discussions that happen between Netflix’s content team and their data team. In short, data isn’t everything:

    […] in almost any decision-making situation involving data, there is some non-zero percentage of the process that involves “gut”. The reason is because not all information about a process can be incorporated into a data analysis, and it’s important for data analysts to realize that.

    That’s an important...

    Best Practices for Building and Managing a Remote Team

    by Rian van der Merwe
    Dec 28, 2018
    The Doist team makes some great points in their article Best Practices for Building and Managing a Remote Team, including something we’re embracing very strongly at Wildbit as well:

    Managing a remote team effectively is not about monitoring the amount of time your team members spend online (in fact, that’s a great way to kill employee autonomy and motivation). It’s about building and supporting a team that doesn’t need to be micromanaged in the first place.

    We wrote more about...

    The SEO Elevator Pitch - Whiteboard Friday

    Dec 27, 2018
    It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a...

    Sundar Pichai: Google Has Over A Thousand People Working On Core Search

    by rustybrick
    Dec 27, 2018
    Google's CEO, Sundar Pichai, testified before congress not too long ago (as you may remember) and one thing that he said that stood out to me was that Google has over a thousand people working on core search. It wasn't clear if those were just engineers or it also included contractors, designers, Doodlers, etc.

    The future of books is how they’re created, not what they are

    by Rian van der Merwe
    Dec 26, 2018
    In The ‘Future Book’ Is Here, but It’s Not What We Expected, Craig Mod writes that after years of believing books will fundamentally change in the digital age, it’s simply not happening:

    I think we can agree that, in an age of infinite distraction, one of the strongest assets of a “book” as a book is its singular, sustained, distraction-free, blissfully immutable voice.

    What has changed, instead, is how books are created:

    Instead, technology changed everything that enables...

    Google Link Schemes Now Includes Contractually Requiring Follow Links

    by rustybrick
    Dec 21, 2018
    Over the past few months, Google added to their link schemes guideliens page a line that basically says you cannot require someone to link to you without the nofollow attribute. If you require such a follow link in your terms of service, a contract or some other arrangement, then that is considered a "link scheme" by Google.

    How team structures are like bands

    by Rian van der Merwe
    Dec 18, 2018
    You might think that A rocker’s guide to management sounds like one of those “What X can teach us about Y” articles. And it is, I guess, on the surface. But it’s just so well done. As an intro:

    The history of rock groups can be viewed as a vast experimental laboratory for studying the core problems of any business: how to make a group of talented people add up to more than the sum of its parts. And, once you’ve done that, how to keep the band together.

    The article is less about...