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Industry News

Catch up on interesting new discussion and industry news.

    Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

    Jul 18, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz fans, it's Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. It's a question that looks something like this: Aren't 301s, 302s, and...

    The best response to a product is “I happily give you money”

    by Rian van der Merwe
    Jul 18, 2019
    This was fun. I got to talk to the productboard team about our values and how we approach product strategy at Postmark. Here’s an excerpt from the article For Postmark, Product Excellence means enabling startups and developers to build great things:

    For every feature that goes into delivery, and when considering Postmark’s product as a whole, Rian aims for customers to have two primary responses. One is: “Well that was easy.” The second is: “I don’t mind paying for this at all.”...

    The Google Unconfirmed July Search Ranking Algorithm Update Is Heated

    rustybrick
    by rustybrick
    Jul 17, 2019
    Google has yet to confirm the July 11/12 search ranking update that we reported on, but it does seem to have some legs. Meaning, the chatter has 100% spiked up a lot after the weekend and it seems to be related to a core update. But again, Google has not confirmed this update.

    Make customer success part of your product as early as possible

    by Rian van der Merwe
    Jul 16, 2019
    The co-founder and CEO of knowledge sharing tool Guru shares some great advice on product development in Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone. I especially appreciate his point on the importance of making customer success integral to the company very early on:

    “Most young companies will hold off on investing in a customer success manager before they reach a certain annual recurring revenue. You’ll see founders working off of...

    Google: We Made Over 3,200 Changes With 654,680 Experiments In Search Last Year

    rustybrick
    by rustybrick
    Jul 16, 2019
    Although I am tired of Google saying they make thousands of changes per year to search, I do like when they release updated numbers here. Yesterday, Danny Sullivan from Google published a blog post saying Google made 3,200 changes to its search systems last year.

    Possible Google Search Ranking Algorithm Update July 11 & 12th?

    rustybrick
    by rustybrick
    Jul 15, 2019
    I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, is not that huge but it is 100% more than normal. Plus the automated tracking tools are showing signs of an update as well.

    Like product management, but for home life

    by Rian van der Merwe
    Jul 12, 2019
    In The Slackification of the American Home Taylor Lorenz and Joe Pinsker look at how some households are starting to operate more like businesses:

    Incorporating Trello, along with Gmail, into the Parker family’s life has been a godsend, in Tonya’s view. It streamlined family communication, helped keep everyone organized, and added a layer of accountability to tasks. Now, instead of wondering if her children forgot to do something, Parker says she can ask, “How are you doing on your...

    How to deal with uncertainty in product development: discovery and assumption mapping

    by Rian van der Merwe
    Jul 12, 2019
    Philipp Krehl has a very thorough, practical article up on Mind the Product called Product Discovery or Product Delivery: How do you Decide? His main thesis is that figuring out when it’s safe to move to the build/delivery phase of a project is all about your level of certainty about the problem you’re solving. He proposes a simple rubric to calculate your comfort level with different product risks:

    If you and your team have marked every answer a 3 or below, it confirms that you have...

    How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

    Jul 12, 2019
    Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology.



    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription


    Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this....

    Most SEOs Say Site UX Can Impact Your Google Rankings

    rustybrick
    by rustybrick
    Jul 11, 2019
    Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or "neither."