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Industry News

Catch up on interesting new discussion and industry news.

    Possible Google Algorithm Update On September 16th & 17th

    rustybrick
    by rustybrick
    Sep 20, 2021 at 4:41 AM
    We may have had another Google search ranking algorithm update this past Thursday and Friday - over Yom Kippur day and Friday. The chatter was somewhat limited but there is chatter and the tools mostly show signs of a small update on the 16th and 17th of September.

    Google: We Now Use Titles 87% Of The Time vs 80% & Here Is Why

    rustybrick
    by rustybrick
    Sep 17, 2021 at 4:27 AM
    I've been asking Google for a month now how big of a change was the title change - where did it go from and to? Well, Google did tell us it uses HTML title tags 80% of the time but it didn't tell us what that number was before. Now Google changed it to use it 87% of the time. What was it before the change, I am not sure.

    Google Titles Are Changing In Search But For The Better?

    rustybrick
    by rustybrick
    Sep 15, 2021
    About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of those changes based on the feedback it has received.

    Long Volatile Google Search Ranking Algorithm Update: 9/9 - 9/12

    rustybrick
    by rustybrick
    Sep 13, 2021
    Starting Thursday, September 9, 2021 and going on through even today, September 13th, there has been a lot of chatter and volatility in and around the Google search results. It has not really cooled or calmed down, not yet, at least.

    Google Ads Search Terms Report Gains 6.5X More Query Data

    rustybrick
    by rustybrick
    Sep 10, 2021
    Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said "we're able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns."

    Google Search Ranking Update On Saturday - September 4th (Tools Little Chatter)

    rustybrick
    by rustybrick
    Sep 6, 2021
    This weekend there may have been yet another Google Search algorithm ranking update. This one is a bit different in that the chatter was pretty low, maybe that is because of the Labor Day weekend? But the tools, almost all of them, spiked higher than the September 1st update that had a lot more chatter than this September 4th update.

    Bing Content Submission API Now Available To All

    rustybrick
    by rustybrick
    Sep 6, 2021
    Microsoft announced the company has opened up the Bing Content Submission API to all for site owners, publishers, and webmasters...

    Semantic Relevance of Keywords

    by Bill Slawski
    Sep 3, 2021
    Prelude – What is a Keyword? Usually, a term or a phrase is selected to be associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There...

    Was There A Google Search Ranking Algorithm Update On September 1st?

    rustybrick
    by rustybrick
    Sep 2, 2021
    There are some signs of the start of a Google search ranking algorithm update that kicked off on September 1, 2021. The truth is, it seemed like an update touched down for a short period of time and then slowed down. There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results.

    September 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 2, 2021
    Well, I got to say, the last month was an interesting one for webmasters, marketers and SEOs in the Google organic space. We finished off the prolonger link spam update, safe browsing was removed from the page experience update, which should have been fully rolled out by now but Google did not confirm. Oh and that update might be bigger than just a tiebreaker but it is still pretty small.