Not quite sure what you are asking but I seem to remember reading something like the following somewhere in the Adwords help files (I paraphrase):...
Okay, a landing page can be either of those but neither is a correct definition of the term. A landing page is simply the page a searcher "lands"...
That is not correct either - you do not need to have misspelled words anywhere on your site to get a 10/10 QS. And, I certainly would not suggest...
Basically, what Google appear to be saying is that content based adverts will now get shown to people based on their browsing history rather than...
Doubt it! I think you are confusing the AdRank formula with the one used to calculate actual CPC. Irrespective of your bids, if you are paying .10...
In other words, it is speculation! Whether your CTR is 'good' or 'bad' is based on the keyword performance when compared to the historical CTR of...
Hehe! Could be! The results Google are returning these days are so bizarre on occasion that anything is possible. Still, if I check my ad for "red...
You could try running your content network in a separate campaign from search - I find it makes things easier for budgeting and analysis. Also,...
Personalized search may be a factor but surely, only if you have it switched on. However, your location may be a factor if you have geo-targeted...
I would certainly accept that performance compared to competitors and relative to the ad's position (the two are, anyway, dependent on each other...
Why do people keep repeating this? It is simply not true that CTR is such an important factor in QS! It is quite possible to achieve a QS of 9 or...
Search partners are basically sites that have the Google search facility installed and show results and text ads based on the search query. The...
Yes, but that is hardly the point of the article. The essence is that Google appear to be manipulating the results to favour certain advertisers...
I am not sure of the law elsewhere but in the UK the principle behind trademark law, as I understand it, is to avoid misleading or confusing a...
Not sure we should go that far or we will all be bankrupt chasing spiralling 1st page bids! Hence my thread title! Yes we have to enter the game...
Separate names with a comma.
