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Industry News

Catch up on interesting new discussion and industry news.

    Google AdWords New Machine Learning Based Smart Bidding

    rustybrick
    by rustybrick
    Jul 26, 2016 at 5:05 AM
    Everything at Google is going the way of machine learning, not just the search results...

    Verizon To Acquired Yahoo For $4.83 Billion - End Of An Era

    rustybrick
    by rustybrick
    Jul 25, 2016 at 4:51 AM
    This comes as no surprise, as you know, Yahoo was looking to sell and over the weekend...

    Google Maps Showing Fewer Business Listings In Map Results

    rustybrick
    by rustybrick
    Jul 19, 2016
    On Friday, I reported about the compression and hyper localization of the google Maps results. Well, it has been a few days and it has not changed...

    Google Local Map Results Getting More Hyperlocal?

    rustybrick
    by rustybrick
    Jul 15, 2016
    Over the past couple weeks, I've been seeing sporadic reports from some local SEO experts that the local results are becoming more "hyperlocal" and/or fewer results are showing for local specific queries...

    How to Choose a Domain Name - Whiteboard Friday

    Jul 14, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Welcome to Rand's rules (for choosing an effective domain name)

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about choosing domain names, and, in fact, I've got eight rules for you that will help guide your domain name choices.

    Now, it could be...

    Google Update Signs From Trackers But The Community Is Quiet

    rustybrick
    by rustybrick
    Jul 14, 2016
    We are living in a weird time - typically when I see the community begin talking about a potential Google update and it is real - the trackers, such as Mozcast and others, will light up the next day with signs as well...

    Google Maps Tests Search Store Local Inventory With Ikea

    rustybrick
    by rustybrick
    Jul 13, 2016
    Nicolai Helling posted on Google+ a new shopping and maps feature that Google seems to be testing that allows searches to click on a button to search the local stores inventory directly from the map results...

    Product Managers are not “mini-CEOs”

    by Rian van der Merwe
    Jul 11, 2016
    I enjoyed answering some questions about prototyping and Product Management in startups from the nice folks at Justinmind recently. Among other things I got an opportunity to share my thoughts about a particular phrase we hear a lot about Product Managers, one that I think is quite dangerous for our profession…

    What kind of challenges and opportunities face Product Managers in a software development context?

    I think the Product Management role is still incredibly misunderstood...

    Maybe Why Google Dropped Authorship As A Ranking Signal?

    rustybrick
    by rustybrick
    Jul 11, 2016
    Now, I do not know if authorship was ever a ranking signal but I assume Google tested it to see if it should be. And we now know Google said it is safe to remove authorship...

    Twitter Poll – How Does Google Index Content on the Web?

    by Bill Slawski
    Jul 9, 2016
    I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples:...