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Industry News

Catch up on interesting new discussion and industry news.

    Google Fact Rank: Google Ranking Web Pages On Facts, Not Links

    by rustybrick
    Mar 4, 2015 at 4:40 AM
    The SEO community is buzzing heavily around a paper (PDF) published by Google named Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources.

    The paper describes how Google can rank the most factually accurate web pages higher in the search results...

    How Google Made It A Little Harder To Reach Google.com From Outside The US

    by dannysullivan
    Mar 4, 2015 at 1:00 AM
    People outside the United States may try to reach Google.com for a variety of reasons rather than use their own country-specific versions. But Google has made reaching Google.com more difficult than in the past, a change that may help the company with both advertising and legal issues. How & Why Google Has Redirected Away From Google.com

    For many years, those outside the United States who tried to reach Google.com were usually redirected to their own country-specific version of Google....

    Maximize your online strategy and search performance

    Mar 3, 2015 at 4:24 PM
    Before we dive into our 4-week series on mobile-friendliness (http://goo.gl/oRlNqF), join us as we go over the basics of search performance and...

    The problem with surveys

    by Rian van der Merwe
    Mar 3, 2015 at 9:20 AM
    Erika Hall speaks so much truth in her post On Surveys:

    If you are treating a survey like a quantitative input, you can only ask questions that the respondents can be relied on to count. You must be honest about the type of data you are able to collect, or don’t bother.

    My first role at eBay, years ago, was as a quantitative user researcher1. We ran surveys to measure satisfaction with different areas of the product over time. If that period taught me anything, it’s that surveys...

    Google: Definitely Put A Nofollow On Web Design By Links

    by rustybrick
    Mar 3, 2015 at 5:52 AM
    An old topic of web design by or site credit links - should you put them on web sites and if so, should they pass link juice?

    So if I design a web site for you, can I put "site designed by Barry" and link that to my site...

    Q&A session for mobile-friendly ranking change

    Mar 2, 2015 at 6:25 PM
    In this live Q&A session, we'll answer your questions about the upcoming mobile-friendly ranking change* (http://goo.gl/WEAZcX). Post your...

    Yahoo’s Search Share Drops For First Time Since Firefox Deal Began

    by dannysullivan
    Mar 2, 2015 at 2:45 AM
    Yahoo’s share of search in the United States has dropped for the first time since it signed a deal to be the default search engine in Firefox. The drop follows two months of impressive gains. The loss suggests that a “high water mark” has been reached for gains the deal can produce for Yahoo and that “switchback” by Google users may now slowly cause Yahoo to give back share. A Small Drop For Yahoo

    In the middle of last November, Yahoo because the default search provider for Firefox users...

    Google To Bring Mobile-Friendly Factors To Search Ranking On April 21st

    by rustybrick
    Feb 27, 2015 at 5:07 AM
    To no ones surprise, Google announced mobile-friendly is becoming a ranking factor in the mobile search results in the near future. Google said it will happen on April 21...

    My Favorite 5 Analytics Dashboards - Whiteboard Friday

    Feb 26, 2015 at 4:15 PM
    Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today's Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches.

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Hi, I'm Ed Reese...

    A framework for empathy in design

    by Rian van der Merwe
    Feb 26, 2015 at 2:34 PM
    The Paradox of Empathy is such a great post by Scott Jenson that I pretty much want to quote the whole thing. But I’ll stick with just this one gem, and encourage you to read it in full. It is a fantastic exploration of empathy in design, and includes a framework for making empathy part of our everyday work in a very practical way:

    Designers will be the first to admit that not every empathic observation leads to a miraculous insight. However, it’s called “Design Thinking” for a...