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Industry News

Catch up on interesting new discussion and industry news.

    Accelerated Mobile Pages For Google Search Coming Soon

    by rustybrick
    Nov 25, 2015 at 5:29 AM
    In early October, Google announced a major announcement around Accelerated Mobile Pages - a way to speed up the mobile web...

    A Look at the Keyword Research Tool Universe in 2015

    by randfish
    Nov 24, 2015 at 10:05 PM
    In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space. But, I’m always trying to learn more and, in that spirit, after some nudging to try using Typeform again (which is pretty damn great survey software, BTW), I put up a short survey asking for thoughts around keyword research tools....

    Will Google Start Reading Text in Images on the Web Soon?

    by Bill Slawski
    Nov 24, 2015 at 7:56 PM
    Googlebot Doesn’t Read Pictures of Text During Web Crawls

    When I was an Administrator at Cre8asiteforums (2002-2007), one of my favorite forums on the site was one called the Website Hospital. People would come with their sites and questions...

    Google Says AMP Will Come To Google Search “Early Next Year”

    by dannysullivan
    Nov 24, 2015 at 12:22 PM
    Google has announced that it plans to support fast loading AMP within Google search “early next year.”

    AMP stands for Accelerated Mobile Pages, a project backed by Google and which has gained support from publishers, platforms like Twitter, analytics tools and today, from advertising networks and platforms.

    In October, Google released a special version of Google search to test how AMP pages work. Now, Google says that the real thing will be coming to regular Google search after the new...

    Google: The Next Penguin Update Will Be A Huge Change, Real-Time

    by rustybrick
    Nov 24, 2015 at 5:27 AM
    As many of you know, we are expecting a Google Penguin update by the end of this year and that update is expected to be the real time version.

    But when we asked Gary about that at SMX Israel...

    Google To Target Deceptive Mobile Affiliate Traffic Networks

    by rustybrick
    Nov 23, 2015 at 5:29 AM
    In a Google Hangout with Google's Andrey Lipattsev, a Search Quality Senior Strategist, last week, with Anton Shulke, Bill Slawski...

    Google: Despite Chatter, There Is No Update To Announce

    by rustybrick
    Nov 20, 2015 at 5:01 AM
    Over the past 36 hours or so, I've been tracking a level of chatter in the industry around a possible Google update. Some are telling me they are seeing huge changes in their rankings and traffic from Google. Others are saying spammers have returned to the Google search results...

    Google Now Rank Apps Without Web Content & Can Stream Apps Without Installing Them

    by rustybrick
    Nov 19, 2015
    Google announced incredibly important news not just for SEOs but for the future of their index and ranking reach.

    Google is now ranking content within apps that do not have web content matches. Let me explain that better, which I normally wouldn't bother doing...

    Google Search Console Data Should Be Resolved By End Of Week

    by rustybrick
    Nov 18, 2015
    As you know, Google has had some issues with keeping their data up to date in the Google Search Console. Most recently...

    Google's Latest Search Quality Raters Handbook - October 2015 Edition

    by rustybrick
    Nov 17, 2015
    Jennifer Slegg got her hands on the latest version of the Search Quality Raters handbook and published an incredibly detailed summary of what is new in the guidelines. Of course, for legal reasons...