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Industry News

Catch up on interesting new discussion and industry news.

    Google Penalizes Flight Industry Web Sites By Removing Their Rich Snippets

    by rustybrick
    May 4, 2016 at 5:00 AM
    Google's John Mueller confirmed yesterday in a Google Hangout on Google+ that Google took action on major travel sites for showing product pricing rich snippets for airline prices...

    Google Webspam Report: Google Manually Penalized 500 Sites Per Hour In 2015

    by rustybrick
    May 3, 2016 at 4:55 AM
    Yesterday, Google shared on the webmaster blog their 2015 webspam repot. They said they served up 4.3 million manual actions in 2015 and as @TheRealpmac calculated, that comes out to about 500 manual actions or Google manual penalties an hour...

    Yahoo Assigns 2648 Patents to Mystery Excalibur IP, LLC Group

    by Bill Slawski
    May 2, 2016 at 5:29 PM
    Google is possibly most well known for the patenting of an algorithm that sorted and ordered search results based upon a metric known as PageRank, named after Google Co-Founder Lawrence Page, while he was a student at Stanford University. Yahoo...

    Google Migrating Google Search Console URL & New Mobile Friendly Test

    by rustybrick
    May 2, 2016 at 5:57 AM
    It looks like Google is migrating Google Search Console from /webmasters to /search-console in the near future. Remember, Google rebranded Google Webmaster Tools as Google Search Console almost exactly a year ago. Since then...

    Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

    by dannysullivan
    Apr 28, 2016 at 2:56 PM
    Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10.

    Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana already integrates into Edge and Bing — nothing new, as far as I can tell, despite the blog post’s “Delivering Personalized Search Experiences in Windows 10...

    New Test: Google AdWords Expanded Text Ads

    by rustybrick
    Apr 27, 2016
    Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines.

    In this Google AdWords test, Google has expanded the headline to two lines that wraps and the description is now up to 80 characters...

    Google’s Reasonable Surfer Patent Updated

    by Bill Slawski
    Apr 26, 2016
    Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability...

    Google: The Next Penguin Update May Be The Last

    by rustybrick
    Apr 22, 2016
    Gary Illyes from Google said on Twitter yesterday that this may be the last Penguin update. He said "it's likely there won't be next one," referring to the next Penguin update.

    How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday

    Apr 21, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about how to influence branded search and get a load of benefit out of that. Some of these things that I'm going to talk about today are more theoretical. Like we think they...

    Google Honors Prince With Special Purple Rain Logo

    by dannysullivan
    Apr 21, 2016
    The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called.

    The doodle changes the colors of the Google logo to purple and is animated to look as if purple rain is falling, a tribute to Prince’s famous song.

    Clicking on the logo brings up Google results for “Prince Music” and shows a listing of his music:

    The post Google Honors Prince With Special...