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Industry News

Catch up on interesting new discussion and industry news.

    The user experience of treadmills

    by Rian van der Merwe
    Sep 25, 2018 at 7:56 AM
    Sheila Marikar wrote a very interesting piece for Bloomberg called The Race to Disrupt Your Tedious Treadmill Workout Is Heating Up. It talks about the mind-numbing boredom of running on a treadmill, with a focus on their design:

    Today’s electric machines absorb shock better and look sleeker, but the ones in most gyms retain a certain quaintness, with their last-gen phone-charging cables and omnipresent menu of Calorie, Heart Rate, Manual, Random, Hill.

    It then discusses how...

    The rise of “real-time mood-based marketing”

    by Rian van der Merwe
    Sep 24, 2018 at 11:08 AM
    Ok this is creepy:

    Over the past few years, Spotify has been ramping up its data analytic capabilities in a bid to help marketers target consumers with adverts tailored to the mood they’re in. They deduce this from the sort of music you’re listening to, coupled with where and when you’re listening to it, along with third-party data that might be available.

    And they’re not alone:

    Spotify is far from the only platform helping brands target people according to their emotions;...

    Using storytelling to demystify meditation

    by Rian van der Merwe
    Sep 24, 2018 at 11:05 AM
    I enjoyed this interview with Anna Charity, the head of design at Headspace. Here she explains designing the product specifically to make meditation feel more inclusive:

    One of the main things that we considered when we created the brand was that meditation should feel like it’s for everybody, and it should feel accessible and inclusive. More importantly, we try to show meditation in a really everyday way — we show it in contexts that people can easily imagine. And one thing that all...

    Google Search Algorithm Shifts Around September 19th?

    rustybrick
    by rustybrick
    Sep 21, 2018 at 4:36 AM
    I am seeing some chatter, nothing too insane, around a Google search algorithm update around September 19th or so. There is 100% some chatter in the SEO communities and some of the automated tracking tools are showing fluctuations as well. I don't think this is too big or maybe something is brewing?

    Google Mobile First Indexing Migrations Not Done - Will Takes Years

    rustybrick
    by rustybrick
    Sep 21, 2018 at 4:09 AM
    I know there were tons of sites that got notifications that their sites migrated to the mobile-first indexing process this week. But Google is far from done. Google said currently sites being migrated are pretty equivalent on the desktop compared to mobile page side.

    Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

    Sep 20, 2018 at 5:07 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an...

    Google Search Launched 2,453 Changes In 2017

    rustybrick
    by rustybrick
    Sep 18, 2018
    In that CNBC article, Google told them that in 2017 Google ran 31,584 side-by-side experiments with its raters and subsequently launched 2,453 search changes. Of course, the "2,453 search changes" can be small design tweaks and such. Google does not disclose the number of algorithm changes.

    Google Responds To Auto-Translated Content Spam Issue; It's About Intent

    rustybrick
    by rustybrick
    Sep 17, 2018
    Since 2010 we knew that using Google Translate or other automatic machine translation services to convert content from one language to another and to rank it in Google was against Google's guidelines. But recently some are saying with Google Translate getting much better, it has been harder for Google to discover what is machine vs human translated.

    SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

    Sep 13, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    What up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

    Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean...

    Product managers and the prioritization of problems vs. solutions

    by Rian van der Merwe
    Sep 13, 2018
    Scott Colfer writes about product roadmaps in this article, but it includes what I think is a pretty valuable overview of the core role of a product manager:

    Product management makes promises to solve problems over commitments to specific solutions. We take the human tendency to specify the means of doing something, rather than the result that is wanted, and redirect it by specifying what is to be achieved, rather than how to achieve it. Product managers are usefully agnostic about...