Industry News

Carson Gross has a good essay on whether junior programmers should still learn to code given how capable AI has become. His core warning to students:

Yes, AI can generate the code for this assignment. Don’t let it. You have to write the code. I explain that, if they don’t write the code, they will not be able to effectively read the code. The ability to read code is certainly going to be valuable, maybe more valuable, in an AI-based coding future. If you can’t read the code you are going...

Here is a recap of what happened in the search forums today...

This week...

Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need to disavow links.

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode has better link cards to recipe sites now...

Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.