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Industry News

Catch up on interesting new discussion and industry news.

    July 2015 Google Webmaster Report

    by rustybrick
    Jul 6, 2015 at 5:40 AM
    We didn't have any official search quality algorithmic updates this past month, but Google did admit to a core algorithmic update which was pretty big in our books.

    Google keeps promising a Panda update soon...

    Google to Map the Quality of Roads?

    by Bill Slawski
    Jul 5, 2015 at 9:03 PM
    We’ve all read about Google working to build self-driving cars, and I’ve written about Google building Google Maps programs to help people navigate to different places.

    A Google patent application published this week takes a closer look at...

    Books on screens, and digital marginalia

    by Rian van der Merwe
    Jul 4, 2015 at 1:03 PM
    Clive Thompson’s essay on the experience of reading War and Peace on his iPhone is just so, so good:

    The phone’s extreme portability allowed me to fit Tolstoy’s book into my life, and thus to get swept up in it. And it was being swept up that, ironically, made the phone’s distractions melt away. Once you’re genuinely hankering to get back to a book, to delve into the folds of its plot and the clockwork machinations of its characters, you stop needing so much mindfulness to screen out...

    Russian Parliament Approves “Right To Be Forgotten” In Search Engines

    by dannysullivan
    Jul 3, 2015 at 11:43 AM
    The Russian parliament has approved a broad “Right To Be Forgotten” law that allows anyone to request removal of information from search engines that’s deemed outdated, irrelevant or untrustworthy. If signed by President Vladimir Putin, it will be become law next year.

    The law has been criticized as being too sweeping compared the the EU’s Right To Be Forgotten, which itself has come under criticism. The Russian law doesn’t require that actual links be identified for removal, simply that...

    Google: Panda Refresh Not Likely Happening On July 4th Weekend

    by rustybrick
    Jul 3, 2015 at 5:24 AM
    A month ago today, we reported that Gary Illyes from said a Panda refresh is coming within 2-4 weeks or so. Well, it has been over 4 weeks now and still no refresh, but that is not uncommon, launch dates with Google often get delayed, yes - even with the Panda updates...

    How The New York Times does Product Discovery

    by Rian van der Merwe
    Jul 2, 2015 at 8:46 AM
    In The New York Times Product Discovery Activity Guide Al Ming lays out how the product team brought Lean principles into their organization:

    As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery “pilot program.” Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate product discovery and Lean methodologies as they apply to real-world customer...

    Yahoo Search Testing Google Results Over Bing

    by rustybrick
    Jul 2, 2015 at 5:06 AM
    Yahoo has confirmed with me that they are testing other search providers to power Yahoo Search, instead of their search partner Bing.

    Specifically, they are testing Google powered Yahoo Search results...

    Google: We Remove Your Rich Snippets For Spammy Structured Markup Penalties

    by rustybrick
    Jul 1, 2015 at 4:57 AM
    The other day I covered the spammy structured markup manual action and asked does it result in a ranking decline. I didn't think so...

    Bing Signs Ten Year Deal To Power AOL Search

    by rustybrick
    Jun 30, 2015
    Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering AOL Search starting on January 1, 2016.

    This is a 10 year deal...

    Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

    by dannysullivan
    Jun 29, 2015
    At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016.

    When Google first won the AOL deal back in 2002, it was a huge deal for that company. Google was still up-and-coming; AOL had substantial search traffic. Google managed to renew the deal every time it came up since, such as in 2010. But no more.

    That’s no great loss for Google, however. AOL has only about 1% of the...