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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Ranking Algorithm Update Chatter January 15th

    by rustybrick
    Jan 16, 2019 at 5:39 AM
    Over the past 24-48 hours, I've been seeing some chatter amongst the SEO communities, a bit more in the black hat space, but still chatter. Chatter of a Google search algorithm update touching down the past couple of days.

    Google URL Inspection Tool Adds HTTP Response, Resources, JS Logs & Screenshots

    by rustybrick
    Jan 16, 2019 at 4:50 AM
    Google just announced an update to the URL Inspection Tool within Google Search Console. It adds the ability to see the page's HTTP response, page resources, JavaScript logs and a rendered screenshot of the page. This is a really useful update and gives webmasters and SEOs more insight into the page itself and how Google sees it.

    Finding the right balance with product onboarding

    by Rian van der Merwe
    Jan 15, 2019 at 7:30 AM
    There are some great product tips in Scott Belsky’s How to Shape Remarkable Products in the Messy Middle of Building Startups, but this part about onboarding particularly stood out for me:

    You can’t expect new customers to endure explanation. You can’t even expect customers to patiently watch as you show them how to use your product. Your best chance at engaging them is to do it for them — at least at first. Only after your customers feel successful will they engage deeply enough to...

    Google's Nofollow Link Attribute Didn't Help Improve Blog Comments; Sorry

    by rustybrick
    Jan 15, 2019 at 5:22 AM
    Yesterday at Search Engine Land I wrote how the Google blog turned off comments and how the nofollow link attribute wasn't able to save even that blog in terms of helping the comments become useful. I then went back in history covering why Google released the nofollow link attribute.

    The business case for support-driven growth

    by Rian van der Merwe
    Jan 14, 2019 at 5:53 AM
    Support is a revenue driver, and a personal touch at scale is a great way to grow a business.

    — Nick Francis, The Business Case for Support-Driven Growth

    How to Get Into Google News - Whiteboard Friday

    Jan 10, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into...

    What Spotify wants: that you should forget that you’re listening

    by Rian van der Merwe
    Jan 10, 2019
    Liz Pelly’s Streambait Pop is a fascinating look at the “Spotify sound” and other changes in pop music brought about by streaming:

    The Spotify sound has a few different variations, but essentially it’s a formula. “It has this soft, emo-y, cutesy thing to it,” Matt says. “These days it’s often really minimal and based around just a few simple elements in verses. Often a snap in the verses. And then the choruses sometimes employ vocal samples. It’s usually kind of emo in lyrical...

    Google Search Algorithm Update On January 9th?

    by rustybrick
    Jan 10, 2019
    The Google search results and rankings have been pretty unstable the past week or so. There are a lot of fluctuations happening from earlier this week and also as of yesterday. Both the automated tracking tools and the SEO communities are taking notice.

    Google Search Ranking Algorithm Update Around January 6th

    by rustybrick
    Jan 7, 2019
    Google may have pushed out their first larger search algorithm update of 2019 over this weekend. It may have started around January 5th or 6th and it seems to be continuing on through today - the 7th. There is both chatter within the SEO community and ranking tools validating the shifts in the Google search results.

    Universal Search Updated at Google

    by Bill Slawski
    Jan 4, 2019
    unsplash-logoTristan Colangelo

    Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several...