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Industry News

Catch up on interesting new discussion and industry news.

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    Google Link Penalty Can Remove Rich Snippets/Results

    rustybrick
    by rustybrick
    Oct 23, 2018 at 5:17 AM
    Google has said they can issue a rich snippets or results manual action, removing the ability for the site from showing rich results in the Google listings. But do other penalties, like link penalties, also result in removal of rich snippets? It appears that may be the case.
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    Google Cache Bug With Mobile-First Indexing Now Fixed

    rustybrick
    by rustybrick
    Oct 22, 2018 at 4:20 AM
    It looks like Google has fixed that ongoing bug with the Google cache 404ing after being switched to mobile-first indexing. The bug has been happening for the past several months and as of last Saturday, it seems Google fixed it.
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    Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

    Oct 18, 2018 at 5:02 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search work implemented. So do you ever feel like...
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    October 16, 2018 Google Search Algorithm Update

    rustybrick
    by rustybrick
    Oct 17, 2018 at 5:17 AM
    Trust me, I am even getting tired of reporting on Google search algorithm updates - we've had so many but there are numerous signs of another update. One that touched down yesterday late morning, October 16th. Most, not all, but most of the automated tracking tools are showing signs of the update and there is some chatter in the SEO communities around an update.
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    How Google might Identify Primary Versions of Duplicate Pages

    by Bill Slawski
    Oct 12, 2018
    I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more:

    If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The...
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    Google Updates Us On Search Updates Communication

    rustybrick
    by rustybrick
    Oct 12, 2018
    I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them.
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    How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

    Oct 11, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point. We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the...
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    Google Search Algorithm Ranking Update Again On October 8th & 9th?

    rustybrick
    by rustybrick
    Oct 9, 2018
    I know, Google updates every day, but I promise, I try to limit my coverage of these Google search ranking updates to those that drive a lot of chatter within the community and show additional signs of evidence around a ranking update. And today I am seeing signs again of a Google update, which makes the past several weeks jammed pack with algorithm tweaks and updates.
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    Google Search Algorithm Ranking Shuffling On October 4th

    rustybrick
    by rustybrick
    Oct 5, 2018
    The Google search results don't seem to be settling down at all, at least not over the past five weeks or so. I am seeing more chatter and signals that there was another search ranking algorithm update, probably a smaller one, yesterday. Many of the automated tools are showing signs and I am also seeing some chatter.
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    Faceted Navigation Intro - Whiteboard Friday

    Oct 4, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. My name is Serge. I'm from Distilled. I work at the Seattle office as a consultant. For those of you that don't know about Distilled, we're a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content,...
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