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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Result Rankings Had A Very Volatile Week: Tremors All Week?

    rustybrick
    by rustybrick
    Nov 22, 2019 at 5:13 AM
    I have to say that this week, starting from last Friday, has been pretty volatile with the organic search results. All week long, people have been asking me if there is a Google update today. Truth is, it feels like tremors all week long. The chatter and tracking tools seem to confirm this as well.

    Better Content Through NLP (Natural Language Processing) - Whiteboard Friday

    Nov 21, 2019 at 4:03 PM
    In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.


    Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google Ads To Limit Targeting & Content Options For Political Ads In US

    rustybrick
    by rustybrick
    Nov 21, 2019 at 5:36 AM
    Google announced last night that it will soon enforce new limitations on what you can use Google Ads for with political ads. Specifically Google said the targeting options have been limited to "age, gender, and general location."

    Yet More Google Search Ranking Algorithm Tremors Over The Weekend

    rustybrick
    by rustybrick
    Nov 18, 2019 at 5:34 AM
    It has been one rocky month with both Google organic search ranking updates and local search ranking updates. This weekend there is chatter and signals of yet another Google search ranking algorithm update this weekend. The chatter started Friday and has continued through the weekend and even the tools are showing fluctuations.

    Google Local Update (Bedlam Update) Related To Relevancy Not Proximity

    rustybrick
    by rustybrick
    Nov 15, 2019
    Remember the Google local update we reported about earlier this month, well the local SEO folks are still tracking this update in detail. Joy Hawkins named it the Bedlam update because it is "a scene of uproar and confusion" and she hates the animal names (sorry, had to use a roaring lion image). But she also posted an update saying she things this is about "relevance, not proximity."

    The Content Distribution Playbook - Whiteboard Friday

    Nov 14, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    What's going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we're going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business.  What is content distribution and...

    The Problem With Image Search Traffic

    by AJ Kohn
    Nov 14, 2019
    Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic.

    Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic.

    The problem? Google Search Console doesn’t tell marketers how image search traffic performs.

    Here’s why Google’s decision to hide image search traffic performance is hurting...

    Elezea Newsletter – Issue 26

    by Rian van der Merwe
    Nov 14, 2019
    Subscribe here to get this newsletter as a weekly email. Resources to create better products Should you product manage for rocket-ship growth or modest growth? →

    I appreciated this counter-cultural viewpoint from the folks at Feature Upvote, on avoiding the need to “grow at any cost”:

    For us, we realised success means running a growing company (profitable with customers in 30+ countries) that we enjoy working for but doesn’t dominate our lives. We want to have time for...

    Google Confirmed Search Algorithm Update Rolled Out; Here Is What We Know

    rustybrick
    by rustybrick
    Nov 13, 2019
    As you know, we saw a huge amount of chatter around a big Google search ranking algorithm update starting November 7th and 8th through the weekend. There were mixed signals in that the chatter in the industry was very heavy but (a) Google did not pre-announce it and (b) the automated tracking tools didn't really pick up on the update.

    Unconfirmed Google Search Algorithm Ranking Update November 8th

    rustybrick
    by rustybrick
    Nov 11, 2019
    Friday morning, November 8th, I saw a sprinkle of chatter across the industry about a Google search algorithm update. Some were claiming massive changes in traffic and rankings. But to be honest, the chatter was incredibly limited, that is until several hours later and now the chatter throughout the weekend is off the charts.