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Industry News

Catch up on interesting new discussion and industry news.

    OMG: Google Tests Auto-Playing Videos In Search Results

    by rustybrick
    Jul 25, 2017 at 5:13 AM
    Yesterday, Jennifer Slegg posted on Twitter and her site that Google is auto-playing videos directly in the search results. I will be honest...

    Good/Bad Product Manager: the Wildbit perspective

    by Rian van der Merwe
    Jul 24, 2017 at 2:09 PM
    I think most of us know Ben Horowitz’s classic Good/Bad Product Manager post. At Wildbit we have a whole section of similar Good/Bad posts to help define our take on various roles — but until recently, the Product Manager slot was empty. I started working on our take on the Good/Bad Product Manager debate a while ago, and we finally published it last week.

    I realized that the most important lesson I learned about product so far at Wildbit is the importance of a happy and effective team,...

    Is The SEO Industry Doomed With So Many Departures Recently?

    by rustybrick
    Jul 24, 2017 at 5:13 AM
    In the past couple months or so, we had some significant departures of key personalities from the SEO industry. First with Danny Sullivan retiring, then with the news around Rand Fishkin leaving Moz and then Matt McGee leaving Search Engine Land...

    Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

    Jul 20, 2017 at 5:13 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're chatting about a new Google ranking factor.

    Now, I want to be clear. This is not something that's directly in Google's algorithm for sure. It's just that they're measuring a lot of things that lead...

    Google Search Analytics Report Updated To Better Account For Lower Position Results

    by rustybrick
    Jul 20, 2017 at 5:28 AM
    The other day, I reported that many webmasters were noticing a decline in their average position metrics in the Google Search Console Search Analytics report. We thought it was a bug, but Google has now told us it is a feature change...

    Analyzing Position in Google Search Console

    by AJ Kohn
    Jul 18, 2017
    Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position

    Google has a lot of information on how they calculate position and what it means. The content here is pretty dense and none of it really tells you how to read and when to rely on the position data. And that’s where most are making mistakes.

    Right now many look at...

    New Beta Google Search Console Screen Shots

    by rustybrick
    Jul 18, 2017
    Last night on Search Engine Land I shared screen shots of the new beta version of the Google Search Console. Alan Bleiweiss sent us the screen shots of the new design.

    The new design is not a surprise...

    Google Can't Get Away From PageRank, Blame Moz Domain Authority

    by rustybrick
    Jul 17, 2017
    For years and years, Google has been trying to get away from having webmasters and SEOs focus on their PageRank score. They finally killed off toolbar PageRank a year ago but now, time and time again, people are selling "domain authority...

    Rand Fishkin To Leave Moz, The SEO Company He Founded

    by rustybrick
    Jul 14, 2017
    By now, most of you heard the news that Rand Fishkin is transitioning out of Moz, the company he founded 16 years ago. I've known Rand since 2005 or so, when he and I were moderators back at some old SEO forums...

    SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

    Jul 13, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag.

    Before we do that, I think it pays to talk about what a canonical URL is, because a canonical URL...