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Industry News

Catch up on interesting new discussion and industry news.

    Google: Featured Snippet With Zero Attribution Was A Bug, Not A Test

    rustybrick
    by rustybrick
    Jun 25, 2019 at 4:10 AM
    Google has said that the featured snippet without an attribution was a bug and 100% not something Google is testing. Danny Sullivan from Google was pretty upset with me for calling this a test when I never asked Google if they were indeed testing it.

    The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

    Jun 21, 2019 at 7:24 AM
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are talking about the easiest link building tip in the book. It is PR-focused, meaning press and public relations focused, and I'll dive right in.

    If you are trying to get some new links for your new...

    My interview on The Product Experience: “Crazy Busy Product People”

    by Rian van der Merwe
    Jun 19, 2019 at 4:00 PM
    I listen to The Product Experience podcast every week, so it was such a treat for me to be on the show this week to talk about Crazy Busy Product People. At first I didn’t know what to do — I’m so used to hearing Lily and Randy’s voices that it didn’t seem right to talk back, because that’s now how it usually works! But I did eventually find my feet (I think), and I’m overall pretty happy with how this turned out.

    We spend most of our time discussing my article The dangerous rise of...

    Possible Google Search Algorithm & Ranking Update June 19th

    rustybrick
    by rustybrick
    Jun 19, 2019 at 6:29 AM
    I have been watching the chatter this morning from the SEO community on WebmasterWorld and social media and I am seeing an increase in signals that there may be a Google algorithm and ranking update rolling out this morning.

    Google Removes Preferred Domain Setting From Search Console

    rustybrick
    by rustybrick
    Jun 19, 2019 at 5:39 AM
    Google announced it has removed the preferred domain setting from the old Google Search Console interface. It is gone - I don't see it anymore and you can no longer set this in Google Search Console.

    You don’t own your product

    by Rian van der Merwe
    Jun 17, 2019
    Jonas Downey argues that nobody really owns anything in a product made by a team. I agree with both his argument, and with how difficult it can be for product managers to make this shift. He gives some advice on how to get used to the idea:

    The trick is to change how you evaluate forward progress: the long-term survival of your own contributions is irrelevant. The important thing is that the product is evolving into the best version your team can create together.

    The more you...

    Google: Core Update Is Not Like The Panda Algorithm

    rustybrick
    by rustybrick
    Jun 17, 2019
    Danny Sullivan from Google said on Twitter over the weekend that the Google core updates are not like the old or new Google Panda algorithms. He said "the core update isn't like Panda of old (and no, it's not like Panda of new, either)."

    Location Extensions Augmented Advertisements

    by Bill Slawski
    Jun 14, 2019
    When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to...

    Google On Why You Can't Fix Core Update Issues Or Can You?

    rustybrick
    by rustybrick
    Jun 14, 2019
    We all know that Google has said numerous times that you cannot fix core ranking algorithm updates. But John Mueller from Google this morning said in a webmaster hangout that there is a reason for this - he said it is not just one thing to fix but many fundamental issues you need to fix or improve on your site so Google can trust the site.

    The primary cause of disruption, and how incumbents should respond

    by Rian van der Merwe
    Jun 13, 2019
    Thales S. Teixeira distills years of research on how companies are disrupted in his HBR article Disruption Starts with Unhappy Customers, Not Technology:

    For eight years I’ve visited leading companies in more than 20 industries around the world that claimed to be in the process of being disrupted. Each time, I’d ask the executives of these incumbent companies the same question: “What is disrupting your business?” No matter who I talked to, I would always get one of two answers:...