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Industry News

Catch up on interesting new discussion and industry news.

    Google PageSpeed Insights Report Revamped With Lighthouse Data

    by rustybrick
    Nov 12, 2018 at 4:58 AM
    Google seems to have just rolled out a redesign for their Google PageSpeed Insights tool. The new design shows a lot more graphical reporting, the speed score uses lab data analyzed by Lighthouse and Google is showing a lot more detail. In addition, scores that I had at over 90, some are down to 50 or so. So things have changed with this report.

    The Difference Between URL Structure and Information Architecture - Whiteboard Friday

    Nov 8, 2018 at 4:11 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I'm one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these...

    How would you rank your own skillset?

    by Rian van der Merwe
    Nov 7, 2018 at 12:04 PM
    Chris Jones describes his favorite product manager interview question, but in the spirit of “know thyself” I think this is an exercise everyone should go through for themselves:

    The question comes late in the interview, but early in the overall hiring process. The setup goes like this: “Now that I know you a bit, I’d like to give you a list of 4 broad work attributes. You’re a product manager, so I already expect that you’re strong in each. But I highly doubt that you consider...

    Google Creepy Search Algorithm Update Continues With Stronger Volatility

    by rustybrick
    Nov 7, 2018 at 5:26 AM
    Earlier this month we reported about a Google algorithm update that happened Halloween night through November 1st and seems to be continuing on all week long. It is a creepy update that seems to be gaining momentum as the days go on.

    When it comes to roadmaps, focus on outcomes, not features

    by Rian van der Merwe
    Nov 6, 2018 at 10:55 AM
    Here’s a pragmatic approach to roadmaps that I can get behind. Escape From the Feature Roadmap to Outcome-driven Development:

    You’re exploring new lands. You know where you want to get to — that’s your outcome — but there’s no established route to get there. So you’ll probably set out, and if you’re measuring yourself correctly and you’ve got good feedback loops in place, you’ll be able to course correct and quickly iterate towards your outcome. But you could only draw the complete...

    A fluid approach to shipping products

    by Rian van der Merwe
    Nov 6, 2018 at 6:27 AM
    I really like the this Mountainsides approach to software projects from the Postlight team:

    It’s sort of like a Gantt chart that was left on the stove too long, leaving all those neat and tidy bars melting into one another.

    A thought on product thinking

    by Rian van der Merwe
    Nov 5, 2018
    I feel like we’re trying too hard to make “product thinking” a thing with fancy words and lofty concepts. Like we have some kind of inferiority complex with other disciplines we’re trying to make up for.

    Talk to customers, understand the market and the business, and experiment until you get it right. That’s pretty much what product management is, right? How you do that looks different for every company, but that’s where the art comes in.

    You can’t codify product management.

    November 2018 Google Webmaster Report

    by rustybrick
    Nov 5, 2018
    This past month in Google webmaster and SEO news was pretty busy. We had a Halloween search algorithm update that still seems to be creeping around. We also had another few updates including Google saying they are going to make tweaks to the news algorithm. Google+ is shutting down, Google launched their Home Hub and discover feed and so much more.

    Google Halloween Ranking Update: Possible Targeted Update Yesterday?

    by rustybrick
    Nov 1, 2018
    Yesterday, on Halloween, I saw a some chatter within the industry around significant ranking changes in Google's search results. The thing is, the complaints are not widespread but there are a nice number of complaints in the SEO communities. I am thinking this is a niche targeted update, impacting a specific tactic or vertical - but it is way too early to know the specifics.

    How Google’s Knowledge Graph Updates Itself by Answering Questions

    by Bill Slawski
    Oct 29, 2018
    How A Knowledge Graph Updates Itself

    unsplash-logoElijah Hail

    To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as...