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Industry News

Catch up on interesting new discussion and industry news.

    Elezea Newsletter 31: Authenticity, grammar heroes, the web, streaming music, texting & driving

    by Rian van der Merwe
    May 29, 2015 at 1:52 PM
    If you’d like to receive these updates in your email, you can subscribe to the newsletter here.

    My friend Gio tells me he liked the tone of the last newsletter. Sure, it’s a sample of one, but I like writing how I talk, so I guess I’ll keep going—until I get a request to be a little more “corporate”, in which case I’ll start using words like “engagement” and “take it offline”. I refuse to use “ask” as a noun, though. One has to draw the line somewhere.

    Anyway, the quote I can’t...

    Emojis Continue To Live On In Google's Search Results

    by rustybrick
    May 29, 2015 at 5:10 AM
    In the past month plus, there has been a lot of controversy around Emojis showing in the Google search results. So much so, Google said they will be dropping Emojis from displaying in the results...

    Is Brand a Google Ranking Factor? - Whiteboard Friday

    May 28, 2015 at 5:15 PM
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google...

    iOS Support Finally Comes To Google App Indexing

    by rustybrick
    May 28, 2015 at 5:42 AM
    Finally, now iOS apps can benefit from Google's App Indexing protocol. Google announced this yesterday on the heels of Google I/O.

    App Indexing is a way for app developers to feed Google the content within their native Android and now iOS apps...

    How Google might fight Web Spam in Social Networks

    by Bill Slawski
    May 26, 2015 at 9:58 PM
    For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that...

    Google Local Search Results Update; Massive Ranking Changes

    by rustybrick
    May 26, 2015 at 5:56 AM
    The local SEOs are buzzing big time right now. It seems like over the past few days, Google has done a major algorithmic change that has shifted how the local results rank in both Google Maps and the local packs in web search.

    Google Has Replaced Matt Cutts As Head Of Web Spam

    by rustybrick
    May 26, 2015 at 5:38 AM
    Danny Sullivan posted that Google's Matt Cutts, the face behind Google's search team, the head of web spam, has officially been replaced at Google with an unnamed Googler. The new head of web spam is not revealing himself...

    Lycos to Sell Off Patents?

    by Bill Slawski
    May 24, 2015 at 2:50 PM
    I read today the news that early Search Engine Lycos is selling off their patents, presumably to enable them to launch other services. This was stated in the betaboston article Internet search pioneer Lycos puts patents up for sale. I wondered...

    Work and identity (and the machines)

    by Rian van der Merwe
    May 22, 2015
    Michael Sacasas has an interesting viewpoint on the “machines are taking our jobs” argument. In Machines, Work, and the Value of People he argues that since we’ve so closely linked our value as human beings to the work we do, the issue of machines taking over hits us pretty hard:

    So, to sum up: Some time ago, identity and a sense of self-worth got hitched to labor and productivity. Consequently, each new technological displacement of human work appears to those being displaced as an...

    Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”

    by dannysullivan
    May 22, 2015

    Matt Cutts remains on leave, but Search Engine Land can report that Google does have someone new in his position of head of web spam fighting. This person is unlikely, however, to become the all-around spokesperson on publisher and webmaster issues that Cutts had been.

    Cutts headed Google’s web spam team that fights spam in its search listings for 10 years, until taking leave last July. He extended that leave last October and still remains on it. That doesn’t mean, however, that no...