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Industry News

Catch up on interesting new discussion and industry news.

    Google Update & Ranking Algorithm Fluctuations Continue

    by rustybrick
    Apr 20, 2018 at 5:11 AM
    Earlier this week, we reported that we saw signs of a Google algorithm update kicking off - the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn't what I would say is close to a Panda...

    “One Laptop Per Child”: a great solution to the wrong problem

    by Rian van der Merwe
    Apr 18, 2018 at 12:07 PM
    Do you remember the “One Laptop Per Child” project? The PR event made a huge splash back in 2005, and I remember being really impressed and inspired. As it turns out, OLPC is a textbook example of what happens when an organization has a sincere desire to solve a problem that they simply don’t understand.

    Adi Robertson, writing for The Verge, has an excellent history of the project called OLPC’s $100 laptop was going to change the world — then it all went wrong. It starts with this...

    Google Algorithm & Ranking Update Kicking Off?

    by rustybrick
    Apr 17, 2018 at 5:07 AM
    There may be a Google search and ranking algorithm update starting off this morning. I received a couple of notifications via email and some on social media and the chatter in the ongoing WebmasterWorld forums is starting to heat up a bit...

    Echo chambers and epistemic bubbles, and how to break through

    by Rian van der Merwe
    Apr 16, 2018 at 6:34 PM
    Thi Nguyen’s essay Why it’s as hard to escape an echo chamber as it is to flee a cult is one of the most insightful things I’ve read in a long time. Nguyen argues that echo chambers are very different from what he calls “epistemic bubbles”, and that conflating the two concepts places our focus on the wrong solutions to the problem. In short, the difference is this:

    In epistemic bubbles, other voices are not heard; in echo chambers, other voices are actively undermined.


    Google: Closed Job Listings Can Result In Manual Action Penalty

    by rustybrick
    Apr 16, 2018 at 4:31 AM
    Google's new guidelines around Job Postings and listings requires that you remove any job postings on your web site that have been filled. If you do not remove the listing...

    Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

    Apr 12, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link...

    Google Launches "More Results" Button, Drops Next Button & Ads Load Beneath Organic Results

    by rustybrick
    Apr 12, 2018
    Earlier this week we reported Google expanded the more results button test to more users, well...

    Google Expands "More Results" Button To Remove Paginated Search Results

    by rustybrick
    Apr 9, 2018
    As I covered last night at Search Engine Land, Google has officially expanded the more results button test, which lets a searcher click on "more results" to dynamically load more results in the search results...

    Tracking development uncertainty with hill charts

    by Rian van der Merwe
    Apr 8, 2018
    I read something recently that struck me as a really good idea for our team. Usually that feeling goes away after a couple of hours (“nah, it’s cool but not a good fit for us”) — but not this time. In Running in Circles, Ryan Singer talks about the knowns/unknowns in a project like a hill:

    The most important question for a team isn’t “what is left?” but “what is unknown?” Can you see the edges? Have you gone in there and seen everything that needs to change? The only way to gain...

    The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday

    Apr 5, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018....