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Industry News

Catch up on interesting new discussion and industry news.

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    Google September 2023 Helpful Content Completed Rolling Out - Targeting SEO-First Content

    rustybrick
    by rustybrick
    Sep 28, 2023 at 5:01 AM
    Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing today on September 28, 2023. This update really went after SEO-first content, which is why the SEO community is so heated about this specific update.
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    How to Repurpose Your Old Content – Whiteboard Friday

    Sep 27, 2023 at 6:30 AM
    Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Howdy, "Whiteboard Friday" fans. I am super excited to chat...
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    Google Helpful Content Update's Last Surge Of Ranking Fluctuations?

    rustybrick
    by rustybrick
    Sep 26, 2023 at 4:51 AM
    Over the past couple of days, I've seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out.
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    Google Not Rolling Back The Last Helpful Content Update

    rustybrick
    by rustybrick
    Sep 24, 2023 at 6:01 AM
    Google's John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs.
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    Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden

    rustybrick
    by rustybrick
    Sep 22, 2023 at 4:51 AM
    I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge filters, but Bing Chat is combined with Web Search.
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    How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday

    Sep 21, 2023
    Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Welcome to this week's edition of Whiteboard Friday. I'm Tom, Director of Organic Performance at...
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    Google September 2023 Helpful Content Update Current Impact & Volatility

    rustybrick
    by rustybrick
    Sep 20, 2023
    Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I've been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the update started.
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    Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

    rustybrick
    by rustybrick
    Sep 15, 2023
    Last night, Google began to roll out an update to the Helpful content system - the Google September 2023 Helpful Content Update. What is new is not the part about finding hidden gems (that will come later) but a new "improved classifier."
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    Why Should SEOs Measure Brand? — Whiteboard Friday

    Sep 13, 2023
    In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand AuthorityTM.




    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Happy Friday. I'm Tom Capper, Senior Search Scientist at Moz. Recently at MozCon we launched a new metric, Brand Authority, and in this...
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    Google Search Ranking Update Volatility Tremors Around September 12th

    rustybrick
    by rustybrick
    Sep 13, 2023
    I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.
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