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Industry News

Catch up on interesting new discussion and industry news.

    Google Penguin 4.0, The Real Time Penguin Algorithm Is Live

    rustybrick
    by rustybrick
    Sep 23, 2016 at 5:00 AM
    Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update...

    How to Appear in Google's Answer Boxes - Whiteboard Friday

    Sep 22, 2016 at 5:06 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes...

    Google AMP Trumps App Indexing In Google Mobile Search Results

    rustybrick
    by rustybrick
    Sep 21, 2016 at 5:11 AM
    Another update to the data anomalies page this morning was for the Search Analytics report section which says that App Indexing users may see a drop in the impressions and clicks because AMP now will be listed before App URLs...

    Google Confirms: Google AMP Results Now Rolling Out

    rustybrick
    by rustybrick
    Sep 21, 2016 at 4:43 AM
    Monday night, we did a late night story, which is rare, sharing that Google AMP is now in the core mobile results. Well, Google officially confirmed this news yesterday, Tuesday at 1pm ET...

    Google AMP In Core Mobile Results Fully Live?

    rustybrick
    by rustybrick
    Sep 19, 2016
    In early August we reported Google is bringing AMP pages to the core mobile search results. Google never told us when this would happen exactly but it seems to have gone live today/tonight.

    Many folks are now seeing it for ordinary searches in Google while on their mobile devices...

    Google On Penguin 4.0: We Don't Have Any Dates To Announce

    rustybrick
    by rustybrick
    Sep 19, 2016
    Google's Gary Illyes did say they do have launch a date for Penguin 4.0 but John Mueller said this weekend on Twitter that they don't have any dates to announce around this Penguin update.

    John said, "we don't have any dates to announce for that...

    There’s no Google Search widget for the iOS 10 Search screen: why that matters

    dannysullivan
    by dannysullivan
    Sep 16, 2016
    iOS 10 has made widgets much more noticeable than in past releases. That’s an opportunity for Google to regain some search attention in Apple’s mobile operating system. However, Google’s still not taking advantage of this. No Google Search for the iOS Search screen?

    Widgets — think of them as mini-applications that you don’t have to open to interact with — aren’t new to iOS. They’ve been around since iOS 8 was released in 2014. But with iOS 10 out this week, they’ve gained a new...

    How To Support Data with Real-Life Interviews - Whiteboard Friday

    Sep 15, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. I'm Rebekah Cancino. I'm a partner at Onward, and I lead content strategy and user experience design. Today I'm here to talk to you about how to support the data you have, your keyword data, data around search intent, analytics with real life user interviews.

    So...

    Google Search Algorithm Update Chatter On Fire

    rustybrick
    by rustybrick
    Sep 15, 2016
    Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results...

    Even More Google Algorithm & Ranking Update Chatter

    rustybrick
    by rustybrick
    Sep 13, 2016
    A week ago Friday, September 2nd, we reported on a Google algorithm update, which turned out to be seen by the vast majority of SEOs and webmasters out there. Now I am seeing some more early chatter...