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Industry News

Catch up on interesting new discussion and industry news.

    Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

    Feb 20, 2020 at 4:05 PM
    Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper.



    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week...

    Google Search Algorithm Update Blip On Monday & Tuesday?

    rustybrick
    by rustybrick
    Feb 19, 2020 at 4:41 AM
    Monday and Tuesday there was a blip of fluctuations and chatter across the SEO community around a Google search algorithm update. We have SEOs noticing ranking changes over a 24-48 hour period and some of the toolsets picked up on dense rank position changes over the past couple of days.

    Google Local Algorithm Update: February 14th Through Today

    rustybrick
    by rustybrick
    Feb 17, 2020 at 5:32 AM
    It looks like there was a significant Google local search algorithm update starting this past Friday, February 14th, and still continuing through today. This seems to have impacted the rankings of local business listings in the Google local packs and Google Maps results.

    How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

    Feb 13, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about how to get your web dev on board with SEO. So really excited. I think you'll notice my biggest point here, and I couldn't feel more strongly about the fact that we really do have so much to...

    Google Responds To February 2020 Update Saying "We Do Updates All The Time"

    rustybrick
    by rustybrick
    Feb 13, 2020
    Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying "We do updates all the time." This is the same statement he made for the November update.

    Day Five & Getting Strong: Big Unconfirmed Google Algorithm Update

    rustybrick
    by rustybrick
    Feb 12, 2020
    Sunday night I reported about a big, and still unconfirmed, Google search ranking algorithm update. Well, we are now going on day five (maybe six) and the chatter and rank checking tools are still at insane levels. This is not typical of Google updates, even core updates, to be at this level for this long.

    Google: Nofollow Hint Ranking Change Has Not Been Worked On Yet

    rustybrick
    by rustybrick
    Feb 7, 2020
    Gary Illyes from Google said at PubCon yesterday that yes, Google may start to decide to use nofollow links for ranking but the work on that from the engineering team has not yet begun. Google originally said they would make this change after March 1, 2020 but I guess it might be delayed a bit?

    7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

    Feb 6, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Quick Whiteboard this week. I want to talk about links.

    We know in SEO we love links. Everybody wants links. But why? What do links do for you? They do a surprising amount for you that we sometimes...

    February 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Feb 4, 2020
    The past 30-days or so in the Google webmaster universe was pretty intense. The bigger items were the confirmed and super big January 2020 core update, the favicon and black ad label release on desktop and then a step back on that, and Google deduplicating featured snippets. But there was a lot more than just those three big items.

    Google Search Algorithm Ranking Update Signals In Early February 2020

    rustybrick
    by rustybrick
    Feb 3, 2020
    I am seeing renewed signs from mid-last week of yet another Google search ranking algorithm update from over the weekend. There is significant chatter from over the weekend with many of the tools spiking over the past couple of days.