Industry News
Catch up on interesting new discussion and industry news.
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Daily Search Forum Recap: February 11, 2026
by rustybrick
Feb 11, 2026 at 7:00 AM
Feb 11, 2026 at 7:00 AM
Here is a recap of what happened in the search forums today...
Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)
by rustybrick
Feb 11, 2026 at 4:51 AM
Feb 11, 2026 at 4:51 AM
A couple of weeks ago I reported Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing Webmaster Tools has a whole new slick design.
Would You Give Google Your ID Numbers To Remove Results About You
by rustybrick
Feb 11, 2026 at 4:41 AM
Feb 11, 2026 at 4:41 AM
Google announced a number of updates to help people find and remove personal information and sensitive imagery about themselves from Google. But you would need to give Google this information first, so Google can find it and then remove it.
Google Clarifies Google's Crawler File Size Limits Doc Again
by rustybrick
Feb 11, 2026 at 4:31 AM
Feb 11, 2026 at 4:31 AM
Earlier this month, we reported that Google updated two of its help documents around Google's crawler file size limits. Well, Google made a clarification to one of those documents the other day after some confusion within the SEO industry.
Google Sign In To Customize Top Stories - Preferred Sources
by rustybrick
Feb 11, 2026 at 4:21 AM
Feb 11, 2026 at 4:21 AM
Google added a new button to the top stories section of Google Search named "Sign in to customize." This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.
Google Business Short Names Being Removed From Business Profiles
by rustybrick
Feb 11, 2026 at 4:11 AM
Feb 11, 2026 at 4:11 AM
Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers.
Daily Search Forum Recap: February 10, 2026
by rustybrick
Feb 10, 2026 at 7:00 AM
Feb 10, 2026 at 7:00 AM
Here is a recap of what happened in the search forums today...
Google Search Ranking Volatility Gets Heated Again February 10th
by rustybrick
Feb 10, 2026 at 5:18 AM
Feb 10, 2026 at 5:18 AM
I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.
Google Ads Performance Max A/B Experiments In The Wild
by rustybrick
Feb 10, 2026 at 4:51 AM
Feb 10, 2026 at 4:51 AM
A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.
Grokipedia Seeing Decline In Google Search Visibility
by rustybrick
Feb 10, 2026 at 4:41 AM
Feb 10, 2026 at 4:41 AM
There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking surge in Google Search.
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