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Industry News

Catch up on interesting new discussion and industry news.

    Simple product design is about removing the forces that block users

    by Rian van der Merwe
    Aug 21, 2019 at 7:43 PM
    Kate Clayton wrote an excellent essay on simplicity in design that goes way beyond the usual platitudes. From Be an Elegant Simplifier:

    When I saw Danny Kahneman speak at a meeting last year, he shared a similar principle to the Crystal Goblet he took from psychologist Kurt Lewin, who, like Beatrice Warde, was active in the 1930s. Imagine, Lewin said, you have an object with forces pushing against it from opposite sides. Human nature would say if you want it to move one way, add more...

    Turn customers into a coalition of defenders

    by Rian van der Merwe
    Aug 21, 2019 at 2:57 PM
    I love this sentiment from Rich Ziade in the post The New MVP: The Minimum Valuable Product. He talks about what happens when customers become a coalition that shares your mission. This is written from an agency perspective, but it applies just as much to product companies:

    There is no more powerful political tool than releasing good software into people’s hands. You’ll find that the burden of consensus-building and campaigning is far lighter because the thing speaks for itself. It’s...

    Augmented Search Queries Using Knowledge Graph Information

    by Bill Slawski
    Aug 21, 2019 at 9:38 AM
    Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries, which told us that Google may look at query logs and structured data (table data and schema data) related to a site to...

    Google's Indexing Issues Continue But This One Is Different

    rustybrick
    by rustybrick
    Aug 21, 2019 at 5:11 AM
    Last night I reported that Google was having issues indexing new content again, yes - again. Danny Sullivan from Google said it seems like that was the case and said "We'll post on @googlewmc if we confirm and have more to share." Nothing was posted there - yet. But it does seem like indexing issues are happening for some sites - not all.

    It’s not about the clicks

    by Rian van der Merwe
    Aug 19, 2019 at 2:28 PM
    Page Laubheimer explains that The 3-Click Rule for Navigation Is False:

    The 3-click rule is a persistent, unofficial heuristic that says that no page should take more than 3 clicks (or taps on a touchscreen) to access. A variation pronounces that the most important information should take no more than 3 clicks to get to. […]

    The big problem with the 3-click rule is that it has not been supported by data in any published studies to date. In fact, a study by Joshua Porter has...

    Google Search Ranking & Algorithm Update Over The Weekend?

    rustybrick
    by rustybrick
    Aug 19, 2019 at 6:09 AM
    Over the weekend, maybe started late Friday, August 16th, more noticeable on Saturday, August 17th, there may have been a rollout of another Google search ranking algorithm. It is 100% not as big as the past ones we have been covering recently but there is some chatter and some of the tools showed spikes in fluctuations this weekend.

    Education as customer research for product development

    by Rian van der Merwe
    Aug 15, 2019
    I enjoyed this interview with Todd Curtis, Chief Product Officer at You Need a Budget. They cover a lot of ground in From spreadsheet to digital product: You Need a Budget’s Product Excellence evolution, but I especially like the discussion about the many different customer touchpoints they maintain:

    As ideas move into discovery and validation, Todd and his team go to customers directly. Todd tries to have hour-long sessions with two customers every week to learn about their budgeting...

    5 Common Objections to SEO (& How to Respond) - Whiteboard Friday

    Aug 15, 2019
    In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.

    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're...

    Google Issues Warning About Leasing Subdomains Or Subfolders

    rustybrick
    by rustybrick
    Aug 15, 2019
    45 days ago I wrote that Google is going to be cracking down on sites that lease out its own subdomains and subfolders so that other companies can rank their content better on leased domains. Google now officially posted on Twitter about the topic.

    Use asynchronous standups to improve team communication

    by Rian van der Merwe
    Aug 14, 2019
    Ted Bauer and Michael Boykin take on daily, synchronous standups in their article The Daily Standup is Broken, What Should You Do Now?

    Asynchronous daily standups or check-ins help to put an end to boundless, traditional standup meetings and get the whole team on the same page with fewer meetings. And corresponding written status updates within a team coordination tool or platform — something that allows every team member to share and review updates from today, yesterday, or even last...