Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google local rankings seem off...

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console's performance report...

Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe it was a ranking change?

Google is testing a zoom effect when you place your mouse cursor over the images in the search result snippets. Normally, these images do not move, but in this test, Google is using this zoom feature to give the results a bit more dimension.

Microsoft is testing expanding its image search box within the Bing Search results to let you "explore" images in a deeper way. Part of this test brings you into Bing's visual search and also give you related topic and search queries and dive you into more details in Bing Image Search.

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?

Microsoft is testing showing the "See more" button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.

Here is a recap of what happened in the search forums today...

It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected by previous core updates and helpful content updates are experiencing partial recoveries with this latest Google core update.

Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.