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Industry News

Catch up on interesting new discussion and industry news.

    Small Google Algorithm Update Around January 12, 2021?

    rustybrick
    by rustybrick
    Jan 13, 2021 at 4:41 AM
    I know I just reported about an unconfirmed Google ranking algorithm update around January 7th and 8th but I think I am seeing signs of another one that started to get noticed January 12th or maybe the day before.

    Google Confirmed Launching Subtopics Ranking In Mid-November 2020

    rustybrick
    by rustybrick
    Jan 11, 2021
    Danny Sullivan of Google confirmed on Twitter that the search company launched the subtopics ranking feature or algorithm in November 2020, just weeks after announcing it at the Search On event in October 2020.

    Google Search Ranking Algorithm Update Signals - January 7th & 8th 2021

    rustybrick
    by rustybrick
    Jan 8, 2021
    I am seeing some signals and signs of a Google search ranking algorithm update touching down in the past day or so. The chatter is limited but it is there and it is unusual. The tools, most of them, are showing big shifts in the Google organic search rankings.

    January 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 5, 2021
    Well, 2020 is over - phew, right? December was a wild wild month in terms of what SEOs and webmasters need to be concerned with around Google Search. We had the December 2020 core update and some unconfirmed updates. We learned more about the page experience update, passage indexing and more.

    Google: Passage Indexing Won't Look Different From Normal Search Result Snippets

    rustybrick
    by rustybrick
    Dec 29, 2020
    Since Google announced passage indexing (ranking) many assumed they would look different in the search results. But no, they won't look any different according to Danny Sullivan of Google. Danny told me on Twitter that passage indexing "doesn't change the look of results."

    Christmas Weekend Google Algorithm Update? Doubtful.

    rustybrick
    by rustybrick
    Dec 28, 2020
    It is not uncommon to see signals of a Google search ranking algorithm update on or around Christmas. But it is highly doubtful Google would release any algorithm update from Christmas day through New Years. And the signals we are seeing this weekend of a Google update are doubtful.

    Google On Why It Won't Reverse The December 2020 Core Update

    rustybrick
    by rustybrick
    Dec 23, 2020
    There are some SEOs that are asking Google to reverse the December 2020 Google core update. Truth is, it is very common to see this reaction after every single core update. Google's John Mueller first response was "nah, sorry" when he was asked about reversing it. But then he went into a thoughtful response on why not to reverse it.

    Google: Passage Indexing Has Not Rolled Out Yet

    rustybrick
    by rustybrick
    Dec 23, 2020
    There has been a lot of speculation that passage indexing is live in the Google search results. I personally have not seen any evidence of that yet but still, I miss a lot of things. I asked Danny Sullivan of Google last night if it rolled out yet and he said, not it has not.

    We're Not Done Yet: Another Google Search Ranking Update - 8th Day

    rustybrick
    by rustybrick
    Dec 18, 2020
    There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours. This comes just a day or so after Google confirmed the December 2020 core update is done rolling out and on the 8th day of Chanukah.

    SEO Competitive Analysis for B2B — Whiteboard Friday

    Dec 17, 2020
    

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston...