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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Algorithm Ranking Update Winter Blast Continues

    by rustybrick
    Dec 4, 2023 at 4:51 AM
    Last week we reported on the early signs of big Google Search ranking volatility, fluctuations, chatter within the search results. We just don't know if that was related to the ongoing November 2023 reviews update, tremors from the recently completed November 2023 core update or something new and unrelated to those two updates.

    Sales-First Storytelling

    by Rian van der Merwe
    Dec 3, 2023 at 9:26 AM
    Great post by April Dunford on how marketing teams and sales teams need to tell different stories about a product:

    Our goals in marketing are very different from our goals in a sales situation. Often in marketing, we are simply trying to capture an audience’s attention and get their permission to continue marketing to them. […] Sales, on the other hand, is generally dealing with the folks who have already raised their hand in some form and are in a purchase process. Our primary job in...

    Building community out of strangers

    by Rian van der Merwe
    Dec 3, 2023 at 6:45 AM
    I love Tracy Durnell’s blog—it’s been in my RSS reader for a long time. In Building community out of strangers she makes a case for personal sites to be more… personal.

    I like hearing about the trials and triumphs of other normal people’s lives, seeing what goals they pursue and what they care about enough to write about. I gather book recommendations from others’ reviews, sample others’ taste in music, and delight in the daily wonders of others’ worlds: the cat luxuriating in a strip...

    My $500M Mars Rover Mistake: A Failure Story

    by Rian van der Merwe
    Dec 3, 2023 at 6:31 AM
    My work at Jeli so far has given me a new lens on “incidents”—both in the software world and beyond—that I didn’t have before. These “failures” are everywhere around us. But are they really failures? Or are they ways for us to learn more about the systems we work within, and how to improve them? I think it’s the latter, and My $500M Mars Rover Mistake by Chris Lewicki is another story that showcases that…

    The core lesson I’ve drawn from my rover ordeal is best expressed in these words:...

    Zoom Fatigue is Real, According to Brain Scans

    by Rian van der Merwe
    Dec 2, 2023 at 6:51 AM
    I don’t think anyone will be surprised to hear that we now have brain scan research that shows that Zoom fatigue is a real thing:

    The brain and heart readings suggested that videoconferencing led to significantly greater signs of fatigue, sadness, drowsiness, and negative feelings, as well as less attention and engagement, than a face-to-face lecture. The questionnaires also showed the volunteers felt significantly more tired, drowsy, and fed up and less lively, happy, and active from...

    20 Years Covering The Search Industry

    by rustybrick
    Dec 1, 2023 at 4:51 AM
    20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community...

    Alternatives To Product Managers

    by Rian van der Merwe
    Nov 30, 2023 at 6:37 AM
    In his characteristic spicy way Marty Cagan says that if you want to replace product managers that’s fine—but be careful:

    If you’re a CEO or GM, you might be thinking that instead of trying to recruit and develop strong, true product managers, maybe you’ll just do like Apple and skip the product managers, and you’ll just take responsibility for value and viability yourself?

    If so, it’s critical to understand that the Apple product model depends on exceptionally strong product leaders....

    Lessons from going freemium: a decision that broke our business

    by Rian van der Merwe
    Nov 30, 2023 at 6:34 AM
    In Lessons from going freemium: a decision that broke our business, Bobby Pinero (CEO of Equals) makes some interesting points about what they’ve learned about freemium pricing models. This point about how user friction is not always a bad thing stood out to me:

    In all of our pursuit of getting people into the product, the thing we forgot is that the goal of onboarding is not for people to complete onboarding. It’s not to just get people into the product. The goal of onboarding is for...

    Google Search Ranking Volatility - Is It The End Of Reviews Update?

    by rustybrick
    Nov 30, 2023 at 5:01 AM
    I am seeing some signs of some big Google Search ranking volatility and shuffling today. The core update just finished, so Google would say it is not the core update but the reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update - I don't know.

    Google November 2023 Core Update Finished Rolling Out

    by rustybrick
    Nov 29, 2023 at 4:51 AM
    After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal.