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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Algorithm Update Signals & Chatter

    rustybrick
    by rustybrick
    Jun 18, 2018 at 5:27 AM
    Just like last weekends Google update chatter, we are seeing similar levels of chatter and signs around a Google algorithm update in search...

    Google Patent on Structured Data Focuses upon JSON-LD

    by Bill Slawski
    Jun 17, 2018 at 2:46 PM
    In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return...

    Google Clarifies Seven Points On Mobile-First Indexing After Much Confusion

    rustybrick
    by rustybrick
    Jun 15, 2018 at 5:23 AM
    Image credit to Shutterstock

    Let me start by saying all of these points, in my opinion, is something we've covered here before but the interesting thing is that Google felt these seven items are things SEOs who give presentations have confused over the past several months...

    When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

    Jun 14, 2018 at 5:15 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful metrics.



    This happens quite a bit. I...

    Schema, Structured Data, and Scattered Databases such as the World Wide Web

    by Bill Slawski
    Jun 14, 2018 at 3:45 PM
    I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google.

    I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take...

    A Google Algorithm Update On Friday, June 8th?

    rustybrick
    by rustybrick
    Jun 11, 2018
    There is some chatter starting around Friday, June 8th, in the ongoing WebmasterWorld thread about a possible Google algorithm update or shift starting Thursday night into Friday and throughout the weekend...

    Google's Lead Ranking Engineer Talks About Philosophy Behind Search Ranking

    rustybrick
    by rustybrick
    Jun 11, 2018
    Paul Haahr, who has been with Google for over 16 years, working on core search problems and solutions posted a 20 tweet thread on why Google ranks what they rank. It...

    Risk-Averse Link Building - Whiteboard Friday

    Jun 7, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot...

    Google to Offer Combined Content (Paid and Organic) Search Results

    by Bill Slawski
    Jun 7, 2018
    Google Introduces Combined Content Results

    When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements.

    A recent patent from Google (Combining Content with Search Results) tells...

    Google: Algorithm Updates Impact Sites Quickly, Technical Changes Take A While To Impact A Site

    rustybrick
    by rustybrick
    Jun 5, 2018
    Google's John Mueller said in a hangout with webmasters at the 47:47 minute mark that if a site sees a big drop in a day or so in their Google rankings and others are complaining about a Google update then that is probably related to a change on Google's end to their search ranking algorithm...