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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Algorithm Update Saturday July 21st?

    by rustybrick
    Jul 23, 2018 at 5:02 AM
    Starting maybe late Friday and into Saturday there were signals of a possible Google search algorithm update. The chatter is a bit limited, more than the normal chatter, but the tracking tools mostly saw signs of an update...

    Trump Gets Googlebombed In Google Images As Idiot

    by rustybrick
    Jul 20, 2018 at 4:14 AM
    You cannot be a president in the Google era without getting multiple Googlebombs throughout your service. This time, it is Trump who got Googlebombed again, for the search term [idiot] in Google Image search...

    Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

    Jul 19, 2018 at 5:14 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

    So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship...

    Google Image Search To Change Referrer URL For Tracking

    by rustybrick
    Jul 18, 2018 at 4:48 AM
    Google is updating the referrer URL from Google Image search in the upcoming months. This is super important news for anyone who has any web site that uses any form of analytics to track their incoming traffic. Those who use Google Analytics and nothing else...

    Learning to Rank

    by Bill Slawski
    Jul 16, 2018
    My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don’t want to turn people away from looking at one recent post that did contain...

    Google Search Algorithm Update Currently Mild

    by rustybrick
    Jul 11, 2018
    Since the roll out of the Google Speed Update - the SEO community has been on high alert to see what type of impact it has on the overall mobile search results. The deal is...

    It's Live: Google Speed Update Now Rolling Out

    by rustybrick
    Jul 9, 2018
    This morning, July 9th, Google has begun rolling out the Google Speed Update that they first announced in January 2018. Google has updated their blog post this morning, as I wrote at Search Engine Land, "Update July 9...

    Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

    Jul 5, 2018
    As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In today's Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a...

    July 2018 Google Webmaster Report

    by rustybrick
    Jul 5, 2018
    This month was somewhat typical but we did have a lot of updates to the Google Search Console. We saw the Search Analytics API get 16 months of data...

    Google Speed Update Clarification: Making A Fast Site Faster Won't Help Your Rankings

    by rustybrick
    Jul 3, 2018
    The other day I covered how Google's John Mueller implied there was gradual scale to the upcoming Speed Update. John said then "So the faster you can make your pages the more we can take that into account...