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Industry News

Catch up on interesting new discussion and industry news.

    Did Google Push Out A Spam Algorithm Update This Weekend?

    rustybrick
    by rustybrick
    Aug 3, 2015 at 5:55 AM
    It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday.

    There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld forums...

    Google Patents Click-Through Feedback on Search Results to Improve Rankings

    by Bill Slawski
    Jul 31, 2015 at 11:44 AM
    I was excited to see a Google Patent granted this past Thursday, which describes how Google may rank pages in part based upon user feedback (clicks) in response to rankings for those pages. The patent tells us that this kind of identifying of a...

    Google: The Slow Panda Roll Out Is Not Designed To Confuse Webmasters

    rustybrick
    by rustybrick
    Jul 31, 2015 at 5:43 AM
    When Google rolled out Panda 4.2 they told me this will roll out over months and months, a very slow roll out. It was just technically how this roll out was happening they told me.

    John Mueller in a Google+ Hangout added more things on record about why it is rolling out slowly...

    Google: We Don't Give Advice On Algorithmic Penalties

    rustybrick
    by rustybrick
    Jul 31, 2015 at 5:26 AM
    Google's John Mueller in this mornings Google Hangout said at the 4:37 mark into the video that Google doesn't tend to give advice around algorithms.

    Yes, for manual actions...

    Google: The Panda 4.2 Refresh Is Rolling Out Globally

    rustybrick
    by rustybrick
    Jul 30, 2015 at 5:02 AM
    As many of you know, Google confirmed the Google Panda 4.2 refresh last week.
    But one question we did not have answered from Google directly in the public was

    How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & Number Notified

    rustybrick
    by rustybrick
    Jul 29, 2015 at 5:15 AM
    Yesterday, Google sent mass notifications for blocked JavaScript and CSS. I recommend you read that story if you haven't yet.

    Since then, there have been many questions about what to do...

    New Google Warning: Googlebot Cannot Access CSS & JS

    rustybrick
    by rustybrick
    Jul 28, 2015 at 7:54 AM
    Google is now sending out a rush of new warnings via Google Search Console, formerly Google Webmaster Tools to notify webmasters that GoogleBot cannot access their CSS and JS (JavaScript) files on...

    Google: We Check To See If Your Mobile & Desktop Site Are Vastly Different

    rustybrick
    by rustybrick
    Jul 28, 2015 at 5:26 AM
    Google's Gary Illyes shared on Twitter that although Google currently uses mostly desktop factors for mobile rankings, it doesn't mean Google is dumb and only trusts what the desktop web site says...

    Ethnography and humanizing design

    by Rian van der Merwe
    Jul 27, 2015
    I love Hal Phillips’s story of how ethnographic research changed the culture at Benjamin Moore1. From Escaping a Strategic Cul de Sac: Using Ethnographic Insights to Challenge Organizational Bias:

    They no longer saw homeowners simply as property owners who were protecting their investments – they were also people whose homes were reflections of their changing selves.

    They no longer saw painting contractors simply as skilled applicators who would always choose the best paint...

    Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards!

    dannysullivan
    by dannysullivan
    Jul 27, 2015
    About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it.

    This is the last week to enter the Search Engine Land Awards, where we will recognize the best in search marketing over the past year.

    Search marketing is the marketing activity that, more than any other, delivers that oft-sought “right...