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Industry News

Catch up on interesting new discussion and industry news.

    Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS

    by rustybrick
    Oct 19, 2016 at 5:32 AM
    The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

    This is not new news...

    How Trump & Clinton have failed to use free space in Google for US presidential candidates

    by dannysullivan
    Oct 18, 2016 at 3:57 PM
    With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its search results wasn’t used by either campaign for the past week. The Hillary Clinton campaign finally began using of the space again today while the Donald Trump campaign has yet to resume. Free space for candidates, provided by Google

    The space is provided through a program that lacks an official name but is commonly referred to by those outside...

    Google Penguin 4.0 Declines Happening As Well

    by rustybrick
    Oct 17, 2016 at 5:11 AM
    As you know, we are expecting some negativity out of Penguin 4.0 because some links no longer count. So if a site loses links, or they no longer count, the rankings of the page can decline.
    So I asked SEOs...

    Google: Penguin Can Discount All Your Links, Good Or Bad

    by rustybrick
    Oct 14, 2016 at 4:50 AM
    Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google's Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further...

    Google To Launch Mobile Index In Months, Replacing Desktop Index As Secondary

    by rustybrick
    Oct 14, 2016 at 4:41 AM
    Yesterday I reported at Search Engine Land based on Gary Illyes of Google's keynote at PubCon yesterday that Google is set to launch their mobile only index within a timeframe of "months...

    Google: Penguin 4.0 Now Completely Rolled Out

    by rustybrick
    Oct 13, 2016
    Google's Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We've been covering Penguin...

    Effective product management for remote teams

    by Rian van der Merwe
    Oct 12, 2016
    A few months ago I wrote a post about how we build a product vision and roadmap for Postmark. It’s now almost 6 months later, and I just published a big post on the Postmark blog about how things are going. From roadmap to shipping: effective product management for remote teams is about how we moved from vision to execution, and how we dealt with the many challenges that remote teams bring to the equation. For example, on communication:

    As a remote team we have to walk a fine line...

    Google Algorithms Labels Links As Penguin, Footer, Disavowed & More - Googlers Can Look Up Link Labels

    by rustybrick
    Oct 11, 2016
    Yesterday, I covered at Search Engine Land an interview I did with Gary Illyes last week where Gary Illyes from Google told us Google has link labels.

    Link labels are basically various attributes or characteristics added to a site's link profile...

    Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin

    by rustybrick
    Oct 10, 2016
    As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a page...

    Google: Penguin Recoveries Still Rolling Out But Should Be Done Very Soon

    by rustybrick
    Oct 7, 2016
    Google has said the Penguin changes you've been seeing, and many of you are seeing recoveries espesially recently but those fluctuations and changes should all settle down soon.