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Industry News
Catch up on interesting new discussion and industry news.
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Google Ranking Update & Fluctuations July 31st & August 1st
by rustybrick
Aug 3, 2020 at 5:16 AM
Aug 3, 2020 at 5:16 AM
Seems like since Friday and throughout the weekend there may have been some update pushed out by Google to its search ranking algorithm. There is chatter and there are third-party tracking tools that seem to suggest there was some sort of update. Google has not confirmed any update, so this would be Google updating as normal to them.
Google: Links Are Not The Most Important SEO Factor
by rustybrick
Jul 31, 2020 at 4:03 AM
Jul 31, 2020 at 4:03 AM
Google's John Mueller said on Twitter "links are definitely not the most important SEO factor." This comes shortly after he said to forget everything you have read in the past about link juice.
What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday
Jul 30, 2020 at 5:00 PM
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search...
Video Transcription
Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search...
New Bing Webmaster Tools Live With New URL Inspection Tool
by rustybrick
Jul 30, 2020 at 4:51 AM
Jul 30, 2020 at 4:51 AM
In February Bing announced it was working on a new Bing Webmaster Tools, we saw some early screen shots of it then. Today is the day this new version goes completely live and within the next month the old tool will be gone.
Google Search Ranking Update On July 23rd & 24th
I am seeing some early chatter and signals that there may be another, currently unconfirmed, Google search ranking algorithm update happening. It seems to have started yesterday, July 23rd and continuing throughout today, July 24th.
The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday
Jul 23, 2020
Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription
Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira.
Now, throughout my time, I've launched a number of creative content and digital PR campaigns, too many to mention....
Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira.
Now, throughout my time, I've launched a number of creative content and digital PR campaigns, too many to mention....
Google Deadline For Mobile-First Indexing Now March 2021, Not September 2020
Google, as expected, has decided to push off the deadline for going 100% into mobile-first indexing. The previous deadline was September 2020, but after COVID hit, Google said they may push this deadline back to give site owners more time to prepare during this time. Google decided this morning to push the deadline to March 2021.
Google Site Command & Navigational Query Operators Failed Yesterday
Yesterday for a period of a few hours, you may have been unable to find the site or content you were looking for on Google Search. Google said it had an issue with some navigational queries and site commands.
Google Brings Back The Twitter Carousel
Google has brought back the Twitter carousel in the Google search results last night. It was removed after Twitter had an embarrassing hack back on July 15th or so. Four days later, Google brought back the feature after doing a security review on its end.
Google Local Algorithm Weighs Business Names Too Highly; Google To Fix This.
There has been a number of complaints about Google's local search ranking algorithm giving way too much weight to the name of the business. But have no fear, Google is working on addressing this according to Danny Sullivan.
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