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Industry News

Catch up on interesting new discussion and industry news.

    Google Owl Update Promotes Authoritative Content For Fake News Queries

    rustybrick
    by rustybrick
    Apr 26, 2017 at 4:59 AM
    Yesterday, Google officially announced both an algorithm update and procedure changes for managing search results for fake news like content, which Google calls "offensive or clearly misleading content." Danny Sullivan, by far...

    Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

    dannysullivan
    by dannysullivan
    Apr 25, 2017 at 7:00 AM
    Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.

    In particular, Google is launching: a new feedback form for search suggestions, plus formal policies about why suggestions might be removed. a new feedback form for “Featured...

    Google Tells Newspapers, Like NY Times, WSJ & Others, To Noindex News Feeds

    rustybrick
    by rustybrick
    Apr 25, 2017 at 5:31 AM
    Google's John Mueller said on Twitter this morning that those sites republishing news feeds should "consider noindexing them." The full tweet was specifically in response to what to do with content published on your site from an Associated Press or Reuters news feeds...

    Google Tests Dropping AMP Logo From Search Results

    rustybrick
    by rustybrick
    Apr 24, 2017 at 5:13 AM
    When Google took AMP live in their search results, they were accompanied by the AMP logo in the search results snippets. First that logo was a green color and...

    Was There A Google Algorithm Update On April 17th & 18th?

    rustybrick
    by rustybrick
    Apr 19, 2017
    So, while I was offline, there seems to been a Google algorithm update. Not at Fred, Penguin or Panda levels but an smaller but yet significant update that caused both

    Google More Than Doubles The Manual Actions Penalties In 2016

    rustybrick
    by rustybrick
    Apr 19, 2017
    Google has released their webspam report for 2016, sharing some interesting data points. Such as that Google sent out 9 million messages to site owners

    Poll: You Or Your Clients Hit By The Google Fred Algorithm?

    rustybrick
    by rustybrick
    Apr 18, 2017
    I want you to check your own sites and/or client sites and let me know if you saw a huge 50% or higher decline on March 7th...

    Google did not ban Infowars; did rescind quality example using an Infowars article

    dannysullivan
    by dannysullivan
    Apr 18, 2017
    Google has neither censored nor banned the Infowars site, despite what some headlines out there say. The company did, however, rescind an example that its quality rater contractors received using Infowars and other sites in terms of how to judge page quality generally.

    Memorandum has a round-up on the news, including a Business Insider take that gets the situation generally right.

    The news came from Mike Cernovich’s blog, which gets it incorrect with a headline saying “Google Takes Out...

    Google Mobile-First Index Will Have Some Affect On Link Graph

    rustybrick
    by rustybrick
    Apr 17, 2017
    Google is still working hard at switching over to their mobile first index and we are hopeful that it will launch in 2017, but those chances don't look likely. When they do...

    Burger King Spams Google Home With New TV Commercial

    rustybrick
    by rustybrick
    Apr 13, 2017
    There is a new spam game in town, those who try to trigger your Google Home device or Google Assistant to start talking to you. A new Burger King ad, as reported by The Verge aimed at triggering Google Home devices to start talking to you about their Whopper burger...