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Industry News

Catch up on interesting new discussion and industry news.

    Machine Learning Inside Google

    by Bill Slawski
    Jun 24, 2016 at 12:17 PM
    By OSX – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=12890983 Understanding Systems

    When I was in high school, one of the required classes I had to take was a shop class. I had been taking mostly what the school...

    Google: It Is Now Safe To Remove Authorship Markup, We Don't Use It Anymore

    rustybrick
    by rustybrick
    Jun 24, 2016 at 4:41 AM
    So after almost two years since Google officially killed authorship, Gary Illyes from Google said it is finally safe to remove authorship markup from your pages.

    Just a few months ago, Gary said don't remove authorship from your pages...

    FAQ: All about the new Google RankBrain algorithm

    dannysullivan
    by dannysullivan
    Jun 23, 2016 at 10:01 AM
    NOTE: This story has been revised from when it was originally published in October 2015 to reflect the latest information.

    Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.

    The information covered below comes from three original sources and has been updated over time,...

    Google uses RankBrain for every search, impacts rankings of “lots” of them

    dannysullivan
    by dannysullivan
    Jun 23, 2016 at 9:42 AM
    Google is now using its RankBrain machine learning system to process every query that the search engine handles, and the system is changing the rankings of lots of queries.

    The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regard to RankBrain:

    Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says...

    Google: There Is No RankBrain Score & You Don't Optimize For It

    rustybrick
    by rustybrick
    Jun 23, 2016 at 4:27 AM
    Gary Illyes from Google said last night at SMX Advanced that you cannot optimize for RankBrain and there is no RankBrain score.

    As you know...

    No, SEO isn’t “search engine manipulation” that Google will ban you for

    dannysullivan
    by dannysullivan
    Jun 22, 2016 at 2:01 PM
    Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but that’s the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results.

    The case involves e-ventures Worldwide, which had many of its sites banned by Google and is fighting in court for damages as a result. As we covered earlier, Google lost a battle to have the case dismissed, so the fight continues....

    Google Search Analytics Get Rich Result Filter In Search Console

    rustybrick
    by rustybrick
    Jun 22, 2016 at 5:08 AM
    Google has quietly added a "rich result" filter in the Google Search Console's Search Analytics report...

    AdWords Ads Coming To Google Local Pack

    rustybrick
    by rustybrick
    Jun 22, 2016 at 4:38 AM
    At SMX Advanced yesterday, Google announced that ads are coming to the local pack. That means one of the three local results in the local pack will be an ad and local SEOs need to make sure their clients show up in the top two local results...

    Google's John Mueller Replies More Reports Of Zombie Traffic

    rustybrick
    by rustybrick
    Jun 21, 2016 at 5:29 AM
    We've been covering the phenomenon of Google Zombie traffic since October of last year and covered it several more times in the past.

    So John Mueller from Google asked on Twitter for specific examples and then when he got some...

    Google AdWords Click To Text Ads

    rustybrick
    by rustybrick
    Jun 20, 2016 at 4:49 AM
    As I reported at Search Engine Land late Friday, Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad...