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Industry News

Catch up on interesting new discussion and industry news.

    Google Confirms They Score Internal & External Links Differently

    rustybrick
    by rustybrick
    Aug 18, 2017 at 4:56 AM
    Google's John Mueller said the other day on Twitter that Google "definitely" scores or has different calculations and formulas for internal vs external links and signals...

    Google Calls Algorithm Monitoring Tools "Blackhat Scrapers"

    rustybrick
    by rustybrick
    Aug 17, 2017 at 5:17 AM
    Back in the good old days, I use to simply use the chatter in the SEO discussion forums to communicate with you all if I feel there was a major or minor Google Algorithm update...

    Personalizing Search Results at Google

    by Bill Slawski
    Aug 16, 2017 at 4:09 PM
    One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results,...

    Details On The Google AdSense/Ad Buyer Exploit

    rustybrick
    by rustybrick
    Aug 14, 2017 at 5:36 AM
    As many of you know, Google confirmed an AdSense exploit where ad buyers were able to manipulate the ad platform to result in many AdSense publishers noticing a huge...

    Live: Google Question & Answer Feature In Local Results

    rustybrick
    by rustybrick
    Aug 14, 2017 at 4:59 AM
    About a month ago, we reported Google was testing question and answer sections in the local results. I emailed Google about this three times, Google was radio silent about it...

    Google Won't Share The Number Of Search Quality Algorithms

    rustybrick
    by rustybrick
    Aug 11, 2017
    Google's John Mueller was asked in this morning's hangout at the 13:05 mark into the video about disclosing the number of quality algorithms they have running in search today...

    Massive CPC Drops Across Google AdSense Publishers

    rustybrick
    by rustybrick
    Aug 9, 2017
    Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click...

    Personas and Jobs-to-be-Done: a match made in heaven

    by Rian van der Merwe
    Aug 7, 2017
    I’m guessing that not everyone is going to agree with NN Group on this one, but I’m on board with their article about Personas vs. Jobs-to-Be-Done:

    With the popularity of the JTBD paradigm, there are calls in some corners to abandon personas, suggesting that JTBD has emerged as a more useful technique. This point of view is based on a fundamental misunderstanding of the purpose of personas as primarily demographic representations of users, missing the key behavioral considerations...

    Google: Disavowing A Site Won't Hurt The Site

    rustybrick
    by rustybrick
    Aug 7, 2017
    Gary Illyes from Google said on Twitter in one word that "no" adding a disavow to a site won't necessarily hurt that site from ranking...

    August 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 4, 2017
    This past month, the big items probably was the reveal of the beta Google Search Console amongst a lot of the bugs in the past month with that. Google's algorithm potentially...