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Industry News

Catch up on interesting new discussion and industry news.

    How Google might Identify Primary Versions of Duplicate Pages

    by Bill Slawski
    Oct 12, 2018 at 7:35 AM
    I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more:

    If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The...

    Google Updates Us On Search Updates Communication

    rustybrick
    by rustybrick
    Oct 12, 2018 at 4:43 AM
    I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them.

    How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

    Oct 11, 2018 at 5:09 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point. We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the...

    Google Search Algorithm Ranking Update Again On October 8th & 9th?

    rustybrick
    by rustybrick
    Oct 9, 2018
    I know, Google updates every day, but I promise, I try to limit my coverage of these Google search ranking updates to those that drive a lot of chatter within the community and show additional signs of evidence around a ranking update. And today I am seeing signs again of a Google update, which makes the past several weeks jammed pack with algorithm tweaks and updates.

    Google Search Algorithm Ranking Shuffling On October 4th

    rustybrick
    by rustybrick
    Oct 5, 2018
    The Google search results don't seem to be settling down at all, at least not over the past five weeks or so. I am seeing more chatter and signals that there was another search ranking algorithm update, probably a smaller one, yesterday. Many of the automated tools are showing signs and I am also seeing some chatter.

    Faceted Navigation Intro - Whiteboard Friday

    Oct 4, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. My name is Serge. I'm from Distilled. I work at the Seattle office as a consultant. For those of you that don't know about Distilled, we're a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content,...

    This Is What Google Is Saying About The Google September Updates

    rustybrick
    by rustybrick
    Oct 3, 2018
    So we had a nice number of updates to the Google search ranking algorithm in September. Google is honestly not saying much but they did confirm some of these updates, including the Google Birthday update. John Mueller from Google has commented about the update both in yesterday's video hangout and on a Reddit thread.

    Google Birthday Update: Google Confirms Small Algorithm Update On September 27th

    rustybrick
    by rustybrick
    Sep 30, 2018
    On Friday we reported on a possible Google update that touched down on September 27th. Google's Danny Sullivan confirmed on Saturday that Google did do a "smaller" update this past week but would not classify it as a big update like the Medic Update from August 1st.

    Google Search Algorithm Update On September 27th

    rustybrick
    by rustybrick
    Sep 28, 2018
    I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update. I do believe that a nice number of sites were impacted yesterday but the impact was not as large as a bigger update.

    Surprising SEO A/B Test Results - Whiteboard Friday

    Sep 27, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I'm the founder and CEO at Distilled. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. It's called the ODN, the Optimization Delivery...