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Industry News

Catch up on interesting new discussion and industry news.

    4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

    Oct 22, 2020 at 5:00 PM
    In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about...

    Google Squashes Myths Around Passage Indexing

    rustybrick
    by rustybrick
    Oct 21, 2020 at 4:40 AM
    Let me start off by saying, I do not blame the SEO community for being confused over Google's announcement of passage indexing. Heck, Google called it "indexing" but then told me it is not indexing, it is a ranking thing. Why they called it that? I have no idea. But at least Google officially posted on public channels more information about it.

    Google Passage Ranking, It Is Not Passage Indexing

    rustybrick
    by rustybrick
    Oct 19, 2020 at 5:11 AM
    In the slew of Google Search announcements from last week, one of the more interesting bits was a section on "passage indexing." As I wrote in my coverage, I asked Google for more information on that and I wrote it up in detail on Search Engine Land. But I think it is important I cover it in detail here as well, as there is still confusion around this upcoming Google Search launch.

    Google Search Announcements: BERT, Passages & Subtopic Indexing & More

    rustybrick
    by rustybrick
    Oct 16, 2020
    Google made a boat load of announcements last night around Google Search. Now, while some of the announcements were things already launched, many were new. Google covered changes to BERT, how it understands passages and subtopics on a page, to humming to Google and health and safety features and so much more.

    10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

    Oct 15, 2020
    [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!]






    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index...

    Google Suspends Request Indexing Feature While It Has Indexing Issues

    rustybrick
    by rustybrick
    Oct 15, 2020
    Google announced it has suspended, temporarily, the request indexing feature, within the URL inspection tool in Search Console. It didn't say why, outside of making infrastructure changes. But it comes at a bad time as tons of sites are complaining about indexing issues with Google Search.

    Is There A Google Search Ranking Update Or More Indexing Issues & Fixes?

    rustybrick
    by rustybrick
    Oct 14, 2020
    As we have been covering, the Google Search results have been pretty unstable recently. Yesterday and this morning are no different. I am getting complaints both about indexing issues and ranking changes over the past 24-hours or so and honestly, I have no idea if this is a feature or a bug or both.

    Is It Google Search Ranking Updates Or Instability Over Bugs?

    rustybrick
    by rustybrick
    Oct 12, 2020
    Over the past week or so, the search tracking tools have been showing a lot fluctuations, volatility and instability. We know Google has had a number of bugs that it is still actually working on resolving. All of that can cause volatility in the search results but is it just that?

    SEO Is Not an On/Off Switch — Whiteboard Friday

    Oct 8, 2020
    Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. 





    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from...

    Bursty Fresh and Local Featured Snippet Answers at Google

    by Bill Slawski
    Oct 6, 2020
    Featured Snippet Answers Based on Context

    Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that...