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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Launched 2,453 Changes In 2017

    rustybrick
    by rustybrick
    Sep 18, 2018 at 4:25 AM
    In that CNBC article, Google told them that in 2017 Google ran 31,584 side-by-side experiments with its raters and subsequently launched 2,453 search changes. Of course, the "2,453 search changes" can be small design tweaks and such. Google does not disclose the number of algorithm changes.

    Google Responds To Auto-Translated Content Spam Issue; It's About Intent

    rustybrick
    by rustybrick
    Sep 17, 2018 at 5:14 AM
    Since 2010 we knew that using Google Translate or other automatic machine translation services to convert content from one language to another and to rank it in Google was against Google's guidelines. But recently some are saying with Google Translate getting much better, it has been harder for Google to discover what is machine vs human translated.

    SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

    Sep 13, 2018 at 5:06 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    What up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

    Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean...

    Product managers and the prioritization of problems vs. solutions

    by Rian van der Merwe
    Sep 13, 2018 at 6:24 AM
    Scott Colfer writes about product roadmaps in this article, but it includes what I think is a pretty valuable overview of the core role of a product manager:

    Product management makes promises to solve problems over commitments to specific solutions. We take the human tendency to specify the means of doing something, rather than the result that is wanted, and redirect it by specifying what is to be achieved, rather than how to achieve it. Product managers are usefully agnostic about...

    Google Algorithm Update On September 11th

    rustybrick
    by rustybrick
    Sep 12, 2018 at 4:59 AM
    I was offline the past two days but when I came back, I saw a nice amount of chatter of a possible Google update starting around September 11th. Most, not all, of the tools are showing significant volatility and there is some chatter. The chatter is not too extreme but some of the tracking tools are off the charts.

    Video games to help fight climate change

    by Rian van der Merwe
    Sep 11, 2018
    Karn Bianco asks What if video games could help fight climate change? No, really:

    One of the first in a new line of climate change-focused games was survival game Eco. Developed by Seattle-based Strange Loop Games, this massively ambitious civilization simulator includes everything from detailed ecosystems and realistic climate modeling to player-driven government and economies. Players work together in a shared online world where every action impacts the environment around them. Laws...

    Why America gave up on mass transit

    by Rian van der Merwe
    Sep 11, 2018
    Jonathan English’s article on mass transit in America starts off sad, and just gets worse from there:

    One hundred years ago, the United States had a public transportation system that was the envy of the world. Today, outside a few major urban centers, it is barely on life support. […]

    At the turn of the 20th century, when transit companies’ only competition were the legs of a person or a horse, they worked reasonably well, even if they faced challenges. Once cars arrived,...

    The benefits of buttons that don’t do anything

    by Rian van der Merwe
    Sep 10, 2018
    CNN has an interesting article about placebo buttons:

    In New York City, only about 100 of the 1,000 crosswalk buttons actually function, confirmed a spokesperson from the city’s Department of Transportation in an email.

    The article quotes Harvard psychologist Ellen Langer for the reasoning behind this:

    According to Langer, placebo buttons have a net positive effect on our lives, because they give us the illusion of control — and something to do in situations where the...

    SEO "Dinosaur" Tactics That You Should Retire - Whiteboard Friday

    Sep 6, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to go back in time to the prehistoric era and talk about a bunch of "dinosaur" tactics, things that SEOs still do, many of us still do, and we probably shouldn't.

    We need to replace and retire...

    Google Search Ranking Update Brewing? Early Signs Of Algorithm Shifts.

    rustybrick
    by rustybrick
    Sep 6, 2018
    I am seeing super early signs of a Google search algorithm update brewing right now. There is some early limited chatter as of early this morning in the forums and on social media. Some of the automated tracking tools also are picking up changes, while some are not. So it is super early but something might be brewing - we should know more within 24 hours or so.