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Industry News

Catch up on interesting new discussion and industry news.

    The Next Penguin Update Should Be Real Time & Continuous Says Google

    by rustybrick
    Oct 2, 2015 at 5:34 AM
    So we had this from John Mueller a couple weeks ago, that the next Penguin update that Google plans on releasing will be real-time and hopefully by the end of the year.
    Gary Illyes kind of echoed

    Google: I Checked, Panda 4.2 Is Still Rolling Out

    by rustybrick
    Oct 2, 2015 at 5:10 AM
    Yesterday, as I covered at Search Engine Land, Google said at SMX East on stage that the Google Panda 4.2 update that began rolling out around July 18th of this year is indeed still rolling out.

    Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday

    Oct 1, 2015 at 5:15 PM
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about an assumption that I think many of us have made over the years. I know I have. In fact, I've amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that...

    Google: Get A New Ranking Boost If You Use Our App Indexing APIs

    by rustybrick
    Oct 1, 2015 at 5:35 AM
    Google announced yesterday at SMX East, as I broke at Search Engine Land yesterday, a new ranking factor (benefit) for those who deploy mobile apps but use the new App Indexing API...

    Google First Click Free Program Adapts For Multiple Device World

    by rustybrick
    Sep 30, 2015 at 5:05 AM
    John Mueller from Google announced on the Google Webmaster blog that Google has made the first big change to the first click free program since 2009.

    Now, instead of allowing 5 articles for free, Google is dropping that to only 3 articles for free...

    Answer Boxes, Trigger Terms and Enriched Search Results

    by Bill Slawski
    Sep 29, 2015 at 11:46 AM
    A few years ago, I wrote the following about post about Google’s OneBox Patent Application I was brought back to it, with a new Google patent that looks at answering questions within similar answer boxes, and showing rich content, like in the...

    Google: Shy Away From Repeating The Same Words On The Same Page Too Often

    by rustybrick
    Sep 29, 2015 at 5:42 AM
    In a Google+ hangout from Friday, Google's John Mueller addressed a common thing you see on some e-commerce sites, the repetitive nature of category landing pages...

    Google Update Underway? The Tedster Update?

    by rustybrick
    Sep 28, 2015 at 5:44 AM
    Early last week, I reported around chatter on a possible Google update from the weekend before, maybe starting around the 17th.

    Well, that chatter has not slowed down much - in fact...

    Google: There Isn't An SEO Advantage To Linking Externally

    by rustybrick
    Sep 28, 2015 at 5:35 AM
    It has always been thought that Google has a ranking factor (small maybe) based on who you link to. If you link to quality sources that are on topic and useful, Google might consider that link quality and it may make you rank slightly higher in the search results...

    Google: The Real Time Penguin Algorithm May Launch Before Years End

    by rustybrick
    Sep 25, 2015
    Back in June, Google told us the Penguin update is months away at best. We also know Google is working on a real time update to the algorithm, so it runs immediately and would not require manual pushes...