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Industry News

Catch up on interesting new discussion and industry news.

    July 2020 Google Webmaster Report

    by rustybrick
    Jul 2, 2020 at 4:51 AM
    It is time for the monthly Google Webmaster Report where I sum up the more important organic Google topics for SEOs and webmasters. The big news is that Google had some unconfirmed algorithm updates and one was big that had a larger impact on government sites. Google is going to be removing counterfeit goods from organic search. Google Shopping is going free, even on Google.com.

    Google Search Console Insights BETA - Deeper Integration With Analytics

    by rustybrick
    Jun 29, 2020 at 4:52 AM
    The other week I reported how Google is sending out emails about Google Search Console and Google Analytics integrated reports. Well, I've now seen this through an anonymous source and it is pretty cool. It is called Google Search Console Insights and gives you a pretty neat view of how well your content is performing.

    How to Get Backlinks in 2020 [Series] - Whiteboard Friday

    Jun 25, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever.

    Really excited to dive into this. It will be part of a larger "Link...

    A Big Google Search Ranking Algorithm Update Happening Now?

    by rustybrick
    Jun 23, 2020
    I know I reported about a Google search ranking update from over the weekend and then again on June 18th and June 10th. But it seems like something is brewing in the past several hours and it seems big. No, Google has not confirmed anything but there are signs of a Google search update.

    Google Search & Discover Algorithm Ranking Update Over Weekend

    by rustybrick
    Jun 22, 2020
    On Thursday, June 18th, we reported about a possible Google search ranking and algorithm update. But it seems a couple of days later things began to heat up even more. The chatter in the ongoing WebmasterWorld thread has spiked a lot and the tools are showing more movement.

    Google Search Ranking Algorithm Updates Thursday, June 18th

    by rustybrick
    Jun 19, 2020
    Over the past couple of days, starting as early as Wednesday, but most on Thursday, June 18th, I am seeing some signs of a Google search ranking algorithm update. It is not a massive one but there was an increase in SEO community chatter along with some tools showing signs of changes in the Google search results.

    Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

    Jun 18, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust.

    Yes, today we are talking about Google E-A-T, expertise,...

    Google Doubles Down On Guest Blog Links: Nofollow Them

    by rustybrick
    Jun 15, 2020
    Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years. But whenever I cover these statements, some SEOs are a bit shocked. Well, Google's John Mueller again over again said, nofollow them.

    Google Search Ranking Algorithm Update Brewing

    by rustybrick
    Jun 10, 2020
    There are some signs of a Google search ranking algorithm update happening now. Google has not said or confirmed anything but there is some chatter over the past few days and now signs from the automated tracking tools of an update.

    Google: Disavowing Links Would Rarely Help You Algorithmically

    by rustybrick
    Jun 8, 2020
    Google's John Mueller in an interview with Marie Haynes said that it would be "really rare" that disavowing links would result in your web site doing better in search algorithmically. Sure, if you have a manual action, maybe but not without a manual action.