Industry News

Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.”

As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the data. Index Coverage Report

The Index Coverage report is a Google Search Console public beta that provides details on the indexation status for pages on...

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis...

So Danny Sullivan has only been at Google as an employee for a minute and already shared something I had no idea Google did...

The Oldest Pepper Tree in California

At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that...

Google may have stepped up their mobile first index tests. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing specific ranking changes in Google mobile results...

Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site...

Looks like we had a Google algorithm update over the weekend, starting probably late Friday...

While I was offline, my search mentor, Danny Sullivan announced he has accepted a job offer to work at Google. I'll be 100% honest, I did not see that coming, in fact...

For about almost 14 years now, I've been reported on Google algorithm updates. We've been through different levels of communication with Google regarding...

Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. He did not explain what percentage of searchers are seeing these live test results but I have to imagine it is really small...