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Industry News

Catch up on interesting new discussion and industry news.

    Were There Google Search Canonical URL Issues Around September 23rd?

    rustybrick
    by rustybrick
    Sep 27, 2020 at 11:17 AM
    Remember that possible Google search ranking algorithm update from September 23rd? As I mentioned in my weekly video this Friday, some felt it may have been caused by a canonical bug with Google search. I wanted to share more around that topic before I go offline tonight for Yom Kippur, since I am not posting anything tomorrow.

    Accessible Machine Learning for SEOs — Whiteboard Friday

    Sep 24, 2020 at 5:00 PM
    To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.  Get my MozCon 2020 video bundle



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about...

    Early Signs Of A Google Search Algorithm Ranking Update On September 23rd

    rustybrick
    by rustybrick
    Sep 23, 2020 at 4:59 AM
    I am seeing signs both in terms of SEO community chatter and the automated tracking tools of another Google search ranking algorithm update. Unlike the last one, where all the tools were spiking but the community chatter was at the same level of the tools, this one seems to have support of both the community and the tracking tools.

    Where will we go with Personalized Knowledge Graphs?

    by Bill Slawski
    Sep 21, 2020
    I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously).

    When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears...

    The Theory Behind Ranking Factors — Whiteboard Friday

    Sep 17, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one...

    Google Search Ranking Volatility Continues But Is There A Google Update?

    rustybrick
    by rustybrick
    Sep 17, 2020
    The tracking tools are still going insane, some are higher today than they were yesterday or the day before. I am even seeing tools in the local space show bigger fluctuations now. But the chatter, again, seems mostly around the tools and not about their own rankings or client rankings going up or down.

    Google Search Algorithm Update On September 15th? Limited Chatter But Tools Spiking.

    rustybrick
    by rustybrick
    Sep 16, 2020
    Over the past 24-hours or so, most, if not all, of the Google rank checking tools are showing spikes in fluctuations in the Google search rankings. The weird part, the chatter in the SEO community and individual people complaining about ranking changes has really not spiked with the tools.

    Google Broad Core Updates Recoveries & How Google Reprocesses Core Update Scores

    rustybrick
    by rustybrick
    Sep 14, 2020
    Last week at Search Engine Land I wrote Google says you can recover from core updates without a new core update. Part of the video conversation where I spoke to John Mueller of Google on this topic is now publicly available. In this video John discusses that sites can recover, some might not see a full recover but some can. And that Google regularly refreshes the scores within the core update between core updates.

    Google Search Console Coverage Report Delayed 14-Days

    rustybrick
    by rustybrick
    Sep 14, 2020
    Last week we reported that Google is aware that Google Search Console's coverage report was delayed and stuck at August 31st or September 1st for many and a fix would be out this weekend. Well, the fix did not happen and it is still delayed and we are now 14-days delayed here.

    Yesterday's Google Search Announcement Was Not About A Core Update

    rustybrick
    by rustybrick
    Sep 11, 2020
    Yesterday, Google posted two blog posts around how it delivers reliable information in its search engine. Some believe this is a pre-announcement to a core update but it is not. It does not mean a core update is not happening very soon, we are due one and we are waiting for it. But this announcement is unrelated to any core update.