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Industry News

Catch up on interesting new discussion and industry news.

    Learning to Rank

    by Bill Slawski
    Jul 16, 2018 at 2:47 PM
    My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don’t want to turn people away from looking at one recent post that did contain...

    Google Search Algorithm Update Currently Mild

    by rustybrick
    Jul 11, 2018 at 5:19 AM
    Since the roll out of the Google Speed Update - the SEO community has been on high alert to see what type of impact it has on the overall mobile search results. The deal is...

    It's Live: Google Speed Update Now Rolling Out

    by rustybrick
    Jul 9, 2018
    This morning, July 9th, Google has begun rolling out the Google Speed Update that they first announced in January 2018. Google has updated their blog post this morning, as I wrote at Search Engine Land, "Update July 9...

    Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

    Jul 5, 2018
    As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In today's Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a...

    July 2018 Google Webmaster Report

    by rustybrick
    Jul 5, 2018
    This month was somewhat typical but we did have a lot of updates to the Google Search Console. We saw the Search Analytics API get 16 months of data...

    Google Speed Update Clarification: Making A Fast Site Faster Won't Help Your Rankings

    by rustybrick
    Jul 3, 2018
    The other day I covered how Google's John Mueller implied there was gradual scale to the upcoming Speed Update. John said then "So the faster you can make your pages the more we can take that into account...

    Google's New Speed Update Works On Gradual Scale; Small Improvements Matter

    by rustybrick
    Jun 29, 2018
    Google's John Mueller spoke about the upcoming new Speed Update that is expected some time in July - so any day now...

    What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

    Jun 28, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about something kind of unnerving. What do we, as SEOs, do as Google is removing organic search traffic?

    So for the last 19 years or 20 years that Google has been around, every month Google...

    Google Rebrands AdWords To Google Ads After Almost 18 Years

    by rustybrick
    Jun 27, 2018
    Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power...

    Google Releases Indexing API, Well Just For Job Posting URLs

    by rustybrick
    Jun 26, 2018
    Google announced this morning they released a new API called the Indexing API but it is only available for job posting URLs that support job schema. It is not available for other types of content...