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Industry News

Catch up on interesting new discussion and industry news.

    Google Updates The Search Quality Raters Guidelines After 10 Months

    rustybrick
    by rustybrick
    May 20, 2019 at 4:15 AM
    The last time Google updated the search quality raters guidelines was in July 2018. On May 16, 2019 Google pushed out an updated version of the search quality raters guidelines used by humans hired as consultants to review both the live and test Google search results, aimed at giving feedback to Google's search engineers to make improvements to the Google search algorithms.

    Looking for product inspiration? Look way beyond your own industry.

    by Rian van der Merwe
    May 17, 2019 at 11:58 AM
    I always love reading about IDEO’s process. In his post To Transform Your Industry, Look at Someone Else’s Owen Sanderson explains the concept of analogous research: a form of exploration that takes a team outside of its industry to find inspiration in the ways others have tackled similar challenges. He explains how they took some hospital staff to an airport to observe the customer experience:

    We started at check-in. The hospital team was issued mock boarding passes and asked to...

    10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

    May 16, 2019 at 5:02 PM
    When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.


    [Note: #3 isn't covered in the video, but we've included in the post below....

    Inside Twitter’s research and development process for their new public prototype

    by Rian van der Merwe
    May 16, 2019 at 9:13 AM
    The Buzzfeed News article Behind Twitter’s Plan To Get People To Stop Yelling At Each Other is not the kind of thing I usually link to here, but I found it really fascinating from a product management perspective. Author Nicole Nguyen goes deep into the research and development process of the team responsible for “twttr” — an external, public prototype to experiment with new features. The sections that give us insight into the thinking of Sara Haider (Director of Product Management) and Lisa...

    Google: No Changes With Search Algorithm Or Infrastructure

    rustybrick
    by rustybrick
    May 15, 2019 at 5:54 AM
    Last Friday I reported about potential Google search ranking updates and then SEJ reported that I was wrong and it was an infrastructure update. Well, we both were wrong according to Google - Google said there were no recent changes around algorithm changes or infrastructure changes.

    Product growth relies on the right balance between optimization and innovation

    by Rian van der Merwe
    May 14, 2019 at 2:47 PM
    Andy Johns wrote a 4-part series on product growth that is worth digging into. In Part 1: A Single-Minded Perspective on Growth he points out the trap many product companies fall into:

    The point I’m making is that today’s startups very quickly fall into the optimization trap where they think future growth will largely come from optimizing their existing product. The better approach is finding the right balance between optimization and innovation since both methods can produce future...

    Breaking down the multiple variables required to develop successful products

    by Rian van der Merwe
    May 14, 2019 at 2:18 PM
    This interview with Ryan Hoover from Product Hunt on how to develop products people love is really interesting. For example, here he makes a really good point about the importance of systems thinking in product management:

    Most products can be broken down into a math equation, where multiple variables need to be true for it to work. Many newer product managers don’t break this equation down as much as they should. Then, they don’t test some of their hypotheses soon enough. If you have...

    To scale effectively, product managers should focus most of their time on vision and strategy

    by Rian van der Merwe
    May 14, 2019 at 6:38 AM
    This is an older article, but it was brought up in a recent thread on the Elezea Community (join us!) and I hadn’t seen it before. In Applying Leverage as a Product Manager Brandon Chu explains how PMs can have the biggest impact in an organization:

    Managerial leverage is the idea that some things a manager does creates more output than others, and for each possible thing, the amount of output created per unit of time is its leverage. That’s the basis of how you should decide whether...

    Google Rolled Out The New GoogleBot Over Several Months

    rustybrick
    by rustybrick
    May 14, 2019 at 4:37 AM
    Just an FYI, Google did not simply flip the switch last week and turn on the new GoogleBot, the evergreen GoogleBot, over night. Google said it was already indexing 10% of the web back in November. It scaled from less than 1%, to 1%, 10%, 20%, 30%, 40%, 50%, 75%, to 100% over several months and just reached 100% last week.

    Google Search Algorithm Update Signals Around May 9th

    rustybrick
    by rustybrick
    May 10, 2019
    I am seeing some limited chatter around a possible Google search algorithm update around May 9th, maybe starting May 8th. The chatter and signals are not super high, like some other updates, but there is enough for me to bring this to your attention.