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Industry News

Catch up on interesting new discussion and industry news.

    Embracing the deadline: How engineers benefit from delivery dates

    by Rian van der Merwe
    Jan 21, 2019 at 12:55 PM
    This is a good summary of the “healthy pressure” we strive towards on our team as well:

    While working without the pressure of explicit deadlines can feel liberating, it also increases the chance of distraction. Deadlines help us stay focused, aligned and driven – and can be used to keep project scope in check.

    Is Google Getting Ready To Punish Google News Publishers In Violation?

    rustybrick
    by rustybrick
    Jan 18, 2019 at 5:28 AM
    Google published on the webmaster blog some tips and advice around doing well in Google News. All of the tips and advice are known and have been published in Google's help docs - which makes you wonder, why is Google putting a new blog post out there that is near duplicate to what Google has published elsewhere?

    Full Funnel Testing: SEO & CRO Together - Whiteboard Friday

    Jan 17, 2019 at 4:03 PM
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to another Whiteboard Friday. My name is Will Critchlow, one of the founders at Distilled. If you've been following what I've been writing and talking about around the web recently, today's topic may not surprise you that much. I'm going to be talking about another...

    Google Search Ranking Algorithm Update Chatter January 15th

    rustybrick
    by rustybrick
    Jan 16, 2019
    Over the past 24-48 hours, I've been seeing some chatter amongst the SEO communities, a bit more in the black hat space, but still chatter. Chatter of a Google search algorithm update touching down the past couple of days.

    Google URL Inspection Tool Adds HTTP Response, Resources, JS Logs & Screenshots

    rustybrick
    by rustybrick
    Jan 16, 2019
    Google just announced an update to the URL Inspection Tool within Google Search Console. It adds the ability to see the page's HTTP response, page resources, JavaScript logs and a rendered screenshot of the page. This is a really useful update and gives webmasters and SEOs more insight into the page itself and how Google sees it.

    Finding the right balance with product onboarding

    by Rian van der Merwe
    Jan 15, 2019
    There are some great product tips in Scott Belsky’s How to Shape Remarkable Products in the Messy Middle of Building Startups, but this part about onboarding particularly stood out for me:

    You can’t expect new customers to endure explanation. You can’t even expect customers to patiently watch as you show them how to use your product. Your best chance at engaging them is to do it for them — at least at first. Only after your customers feel successful will they engage deeply enough to...

    Google's Nofollow Link Attribute Didn't Help Improve Blog Comments; Sorry

    rustybrick
    by rustybrick
    Jan 15, 2019
    Yesterday at Search Engine Land I wrote how the Google blog turned off comments and how the nofollow link attribute wasn't able to save even that blog in terms of helping the comments become useful. I then went back in history covering why Google released the nofollow link attribute.

    The business case for support-driven growth

    by Rian van der Merwe
    Jan 14, 2019
    Support is a revenue driver, and a personal touch at scale is a great way to grow a business.

    — Nick Francis, The Business Case for Support-Driven Growth

    How to Get Into Google News - Whiteboard Friday

    Jan 10, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into...

    What Spotify wants: that you should forget that you’re listening

    by Rian van der Merwe
    Jan 10, 2019
    Liz Pelly’s Streambait Pop is a fascinating look at the “Spotify sound” and other changes in pop music brought about by streaming:

    The Spotify sound has a few different variations, but essentially it’s a formula. “It has this soft, emo-y, cutesy thing to it,” Matt says. “These days it’s often really minimal and based around just a few simple elements in verses. Often a snap in the verses. And then the choruses sometimes employ vocal samples. It’s usually kind of emo in lyrical...