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Industry News

Catch up on interesting new discussion and industry news.

    Google's Latest Advice On Pagination & Page Series Post rel=next and rel=prev

    by rustybrick
    Mar 22, 2019 at 4:57 AM
    As you know, Google told us they just realized that rel=next and rel=prev is no longer supported for the past year or so. Yea, I know. So now what? How do you ensure Google can find your paginated content? How do you communicate to Google a series of pages is part of a set? Mihai Aperghis asked Google's John Mueller a series of hard questions this morning in the webmaster hangout addressing this.

    The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

    Mar 21, 2019 at 5:09 PM
    In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Enjoy!

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another portion of our...

    The value (and pitfalls) of process

    by Rian van der Merwe
    Mar 20, 2019 at 3:36 PM
    Phil Johnson has some good advice for product managers in The Goldilocks of Process:

    Blindly following process is a project-killer—not just in terms of efficiency. The real poison is the mentality: in these cases process became a crutch to lean on, with these individuals no longer thinking critically about their tasks. In many ways, the process became the job, where process really should be what enables the job. This rings doubly true in the software development world.

    On any...

    More on the need to slow experiences down for users

    by Rian van der Merwe
    Mar 20, 2019 at 6:13 AM
    I talked about adding friction to products last week, and Kurt Yalcin’s article Against Engagement makes for a great companion piece. He touches on many topics, but I especially appreciate his views on that topic:

    Slowing experiences down with intention and adding deliberate requests for user action at critical moments in a user flow makes for better experiences in the long run. Bring a level of consciousness to your designs and address the pressures you may have to reduce friction at...

    “Growth hacking” is user-hostile and needs to stop

    by Rian van der Merwe
    Mar 19, 2019 at 1:32 PM
    This morning I clicked on a link to read a blog post, and within 3 seconds of arriving the popup above stopped me in my tracks. I am asked to provide my email address before I’ve had any opportunity to determine if the site might have value to me1. I came to the site to read an article, which means I intended to spend time there. By serving a pop-up just as I enter the site, it is preventing me from seeing any value until I make a decision about whether or not to give them access to my...

    Google March 2019 Core Update Myth Busting From Google

    by rustybrick
    Mar 19, 2019 at 5:47 AM
    I felt it was important to make sure you all read my article on Search Engine Land with statements from Google around the March 2019 core update that started on March 12th. In that article, Google responded do a number of questions we sent them and some questions they just saw lingering on the web.

    Don’t have a separate “queue” for bug prioritization

    by Rian van der Merwe
    Mar 18, 2019 at 3:50 PM
    Emily Tate’s article on the best ways to prioritize bugs comes at the problem with a Scrum lens, but many of the points are more broadly applicable to product management. I particularly like her assertion that there’s nothing “special” about bugs, and as such they should be prioritized just like any other idea/feature:

    As product managers, we should always manage our backlog so that the next most important thing is at the top of the list. Many times, the bug you would work on is less...

    Google March 2019 Core Update Had Many Reversals But It Was Not A Reversal

    by rustybrick
    Mar 18, 2019 at 5:32 AM
    There is a lot of speculation around the March 2019 core update that started on March 12th that it reversed what the Medic update did on August 1, 2018. While many sites did see gains after dropping from the August 1st update, many did not.

    Good products from small companies are starting to break through in the enterprise

    by Rian van der Merwe
    Mar 17, 2019 at 4:01 PM
    We all know the old enterprise software joke that “no one ever got fired for buying a Microsoft product”. But one of the important points in Auren Hoffman’s post on how Zoom is beating much larger competitors like Google Hangouts and Slack is that larger companies are not that unpleasantly predictable any more:

    One of the biggest trends that is driving Zoom’s success is that companies are forgoing the full stack and buying the best-of-breed. The number of vendors the average company...

    Speculation Around The Google March 2019 Core Update

    by rustybrick
    Mar 15, 2019
    The March 2019 Google Core update that touched down on March 12th - we covered it before it was confirmed - is still very raw and fresh. So most of you know, when reading some of the early speculation and advice around this update - you need to be very skeptical. I just wanted to share what people are saying so you have it but be skeptical.