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Industry News

Catch up on interesting new discussion and industry news.

    Google Page Experience Update - Google's Next Algorithm Update Coming Next Year

    rustybrick
    by rustybrick
    May 29, 2020
    Google announced a new algorithm update that will be launching sometime in 2021. I covered it in detail in my story yesterday on Search Engine Land named the Google Page Experience Update. I personally would not go too insane about this update, it is a lot of stuff Google has algorithms for already all packed up into one new name - "page experience."

    June 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 3, 2020 at 5:10 AM
    Well, it was a pretty jammed packed month for Google webmaster and SEO related news. Google announced an upcoming ranking change named the Google Page Experience Update, where core web vital metrics and page experience metrics will become a ranking factor. Google launched the May 2020 core update and it was big. Google had a confirmed bug with local rankings and a confirmed indexing bug as well.

    Early Signs: June Google Search Ranking Update & Fluctuations

    rustybrick
    by rustybrick
    Jun 2, 2020 at 5:10 AM
    I am seeing some early signs of a possible Google search ranking algorithm update touching down in the past several hours. Google has not announced anything, and the last core update was last month, the May 2020 core update. So we are not due an update but Google may have made some tweaks or maybe this is a blip?

    Crisis Adaptation - Whiteboard Friday

    May 28, 2020
    In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.

    Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist





    Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google Local Ranking Volatility In Early May Was A Bug

    rustybrick
    by rustybrick
    May 28, 2020
    Danny Sullivan of Google posted an update to the local volatility from late last month through early this month - saying it was a bug that was resolved about two weeks ago. The fix Google rolled out then he said "seems to have stabilized things since."

    Google's May 2020 Core Update Mess Up Google's Search Results?

    rustybrick
    by rustybrick
    May 26, 2020
    I have been reluctant to cover the negativity around the Google May 2020 core update because I don't want it to come across as me complaining because I was hit. But there has been a lot of complaints not just from the SEO community but from normal searchers about a quality drop in Google's search results since May 2020.

    Google Ranking Algorithm Update Tremors

    rustybrick
    by rustybrick
    May 22, 2020
    I am seeing signs from both the SEO chatter in the community and the tracking tools that the past day or so there may have been a Google search ranking and algorithm update. It might be just tremors or small tweaks to the Google May 2020 core update or it might be something totally unrelated.

    5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday

    May 21, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be going through five common objections to SEO and how to respond. Now I know, if you're watching this and you're an SEO, you have faced some of these very...

    Job Search Engine Using Occupation Vectors

    by Bill Slawski
    May 21, 2020
    I worked for the Courts of Delaware at Superior Court.

    I started working there as the Assistant Criminal Deputy Prothonotary.

    I changed positions after 7 years there, and I became a Mini/Micro Computer Network Administrator.

    The Court used...

    Google May 2020 Core Update 100% Rolled Out

    rustybrick
    by rustybrick
    May 19, 2020
    Google has finished rolling out the Google May 2020 core update yesterday. Google posted about this yesterday, May 18, 2020 at 12:37pm ET. That makes for a full-two week roll out, which began on May 4, 2020 in the afternoon.

    Google: Core Updates Are A Collection Of Algorithms That Are Part Of The Scorer

    rustybrick
    by rustybrick
    May 18, 2020
    Gary Illyes from Google took a shot at explaining how he sees Google's core updates. He said on Twitter "when i say "core algorithm" publicly, i mean the collective of algorithms that are part of the scorer (IR score in information retrieval) & generally unnamed externally."

    Risk-Averse Link Building - Best of Whiteboard Friday

    May 14, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!

    Video Transcription

    Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did...