You can't bid on casino keywords on Google without jumping through a lot of hoops....
Sorry - did your actual cost per click increase, or the cost per click to appear on page one? If it was your actual cpc, then did your position...
It's virtually impossible to give a detailed answer to this one. You need to start by working out the value of a click to you. To do this,...
Your conversion rate has no bearing on your Quality Score. If it did, everyone would put their conversion tracking on their landing page, and get...
You don't want to bid for the optimum ROI. The conversion rate is very rarely higher in higher positions, and the cost per click is always...
To quote Google directly... The AdWords programme, including the selection of an AdWords ad or AdWords ads content, is unrelated to the ranking...
Google credited my client's account immediately when I raised it with them. Possibly it takes some time to make a change to their automatic...
That's probably a bit low, at least for a new account. The only way to know is to try it. If people click on your advert over time, it will fall...
CTR is still a critical input in the Quality Score. As Bjewelled says, a better Quality Score doesn't mean your cost per click will fall - your...
If you're selling products that you have to pay for first, you should be using the marginal profit per sale, rather than price (i.e. price - cost...
It depends on your Quality Score...
Apologies - the guide is freely available on the website, but you have to pay a small fee for the e-book (which contains exactly the same...
Did you see any increase in your clickthrough rates (assuming that your adverts were in the same position). If searchers think your site is...
No. Google, and all the other search engines, keep their PPC and SEO separate. A good position in the natural search results won't have any impact...
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