I have two strategy: 1. social media: twitter, facebook,g+, youtube. By social media i can interact easily with my readers. 2. Content strategy:...
Though the first three answer are not relevant (wordpress development are not html css design man!) for changing color you should go theme option...
Dirkdunn & deathshadow both of you make the responsive design one step upper. And the time if any one think development any website without cross...
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