I disagree. If you're getting better quality traffic with a broad term, go with the broad term. Google is only concerned about CTR, you should be...
With Google, Yahoo, and MSN all having their own web analytics tool, which one, or combination of the three, is the best to use in conjunction...
This has happened many times to me before. Check your ad positions. For a couple campaigns, the optimal position was not 1-3, but 3-5. Increasing...
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