Viktor Olcha

I'm interested in function and do-ability of brands in business enterprises. So that's why I registered here. I am a scholar (actually, a PhD student) of brands from social philosophy point of view and want to start my own business-brand. I will be glad to find some issues in this forum to help me understand how contemporary business marketed their products and services, personalize their relationships with customers and create new spaces and subjects by way of using moral, aesthetic and psychological technologies of self.