Here's a good strategy I've used lately: go to www.feedly.com and you can create your own feed of blogs. You can enter your own and also search &...
I've found ahrefs consistently finds the most competitor backlinks compared to others such as majestic. Just a personal opinion.
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Maybe also try a plugin to optimise images and remove useless matadata like smush.it
Also check google webmaster tools that you don't have any manual penalties. And make sure you're optimised for local search - Google places etc.
For what it's worth I find Yoast to be a great plugin... with the bonus of alot of helpful information.
I agree with your sentiment... I think the old 300-500 word target is more of a usability thing than anything these days. Most of the new advice...
Get your quality scores up to drive down CPC. Think about the info here: https://support.google.com/adwords/answer/2454010?hl=en-AU which...
Use them for different goals. PPC for virtually instant traffic.... while at the same time you should be building links for SEO in the knowledge...
Where is the research on 1,000 plus words? In any case getting a writer to produce something of quality over 1,000 words is harder than 300 words...
A good SEO prof will cost you money... because good SEO takes alot of time. Quick fixes tend to go down the path of a google penalty.
Good content = relevant to the audience and then motivates them to act. Simple as that.
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