Industry News

This is some fascinating research.

Researchers at Oxford University and King’s College London tested LLMs using game theory, giving LLMs from OpenAI, Google, and Anthropic prompts that mimicked the setup of the classic Prisoner’s Dilemma.

They found that Google’s Gemini is “strategically ruthless,” while OpenAI is collaborative to a “catastrophic” degree. Their paper, published on the preprint repository Arxiv (and not yet peer reviewed), claims that this is due to OpenAI model’s...

Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

Here is a recap of what happened in the search forums today...

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links to websites when an AI Overview was on the search results page, as opposed to 15% when an AI Overview was not on the page.

Google is testing adding more links within the search results snippets. Google is showing a "see more" link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other hyperlinks within the search result snippets that do the same.

Google's John Mueller confirmed that Google Search doesn't have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product in California, there isn't a real way to communicate that to Google Search.

Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

Here is a recap of what happened in the search forums today...

Google is testing replacing the "More" button under the search bar within the search results page with at least two different options. One is "More filters" and the other is "Show more."