Industry News

Catch up on interesting new discussion and industry news.

    Google Negative Review Extortion Scams Seems To Work

    rustybrick
    by rustybrick
    Nov 11, 2025
    A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts. But I am glad to report that some local SEOs are saying this form is working and those extortion reviews are being removed by Google.

    Google Is Not Killing Schema - Markups May Come & Go

    rustybrick
    by rustybrick
    Nov 11, 2025
    Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement about more structured data support and search features going away.

    Google AI Overviews Showing More Free Product Listings?

    rustybrick
    by rustybrick
    Nov 11, 2025
    There are reports that Google is showing more free product listings from Google Merchant Center in the Google AI Overview responses. I am told there are two variations of this AI Overview response: one where the favicon and price appear as an overlay, and another where the free listings look more like a map pack.

    Google Ads Summaries In Budget Optimization Settings

    rustybrick
    by rustybrick
    Nov 11, 2025
    Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will summarize what your settings are configured for, at a glance.

    Daily Search Forum Recap: November 10, 2025

    rustybrick
    by rustybrick
    Nov 10, 2025
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Late last week, into this weekend...

    Microsoft Copilot Gets AI Search With Better Links & Citations

    rustybrick
    by rustybrick
    Nov 10, 2025
    Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.

    Google Ads AI Max Underperforming Other Match Types

    rustybrick
    by rustybrick
    Nov 10, 2025
    There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.

    Google: SEO Advice On Using Two Different TLDs For Your Company

    rustybrick
    by rustybrick
    Nov 10, 2025
    Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

    Google Opal Tool Creates Optimized Content In Scalable Way - Seriously?

    rustybrick
    by rustybrick
    Nov 10, 2025
    Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines?

    Week Long Google Ads Invitation Access Bug Fixed

    rustybrick
    by rustybrick
    Nov 10, 2025
    Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.