Industry News

Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, "Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10, 2026."

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

Here is a recap of what happened in the search forums today...

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT...

Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.

Google's John Mueller said he still recommends you have visible anchor text for your links in order to "provide more context for search engines." Don't just use title elements in the link attribute; make sure the link has actual visible anchor text.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads launched new AI Mode retailer ads...