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Advertising (learn more)
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Industry News
Catch up on interesting new discussion and industry news.
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Google Drops Sponsored Label For Find Related Products & Services Ads
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.
Google Ads Competitive-Aware Recommendations
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.
Google Search Console Has A New Logo
Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a smidge of red in the logo.
Daily Search Forum Recap: July 21, 2025
Here is a recap of what happened in the search forums today...
Microsoft's Jordi Ribas Compares Copilot To Google AI Mode
Jordi Ribas, Microsoft's Corporate Vice President of Search and AI, posted a comparison of Microsoft's Copilot to Google's AI Mode on LinkedIn. He said, "They're both excellent AI search products but we're taking a different approach for some query segments."
Google Maps Business Profile Ask Button More Prominent
Google is testing moving the "Ask" button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below comes right after the directions and start buttons, and before the call button.
Google Ads Negative Keyword Lists For Performance Max Campaigns - Maybe?
Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google's very own help documentation specifically saying, "Negative keyword lists aren't available to use in your Performance Max campaigns."
Google AI Mode Button Now On Home Page Search Box
After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google's home page - on Google.com. This seems like a big deal to me, and goes along with AI Mode being the first tab in the main search results.
Google Ads Optimization Score Column Tips
Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.
Google Ads Now Disallows Daily Fantasy Sports In California
Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.
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