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Industry News
Catch up on interesting new discussion and industry news.
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Google Search Faster By About 60 Milliseconds
Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint - LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.
Google Ads Customer Match Lists To Have 540 Days Expiration Date
Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.
Reddit Blames Google Algorithm Change For Weaker Than Expected Growth
So after Google literally paid Reddit for its content and then ranked them incredibly well in Google Search and its search features, Reddit during its earnings call blamed Google's search algorithm for not hitting its expected user growth.
Yahoo Search AI Answers Now Showing Link Sources
Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.
Google Search Snippet Showing Future Date: Bug Or Feature?
Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing "in 7 days" from now.
Daily Search Forum Recap: February 12, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google reviews bug seems to be fixed...
The Google reviews bug seems to be fixed...
Is Google Image Search Down Ranking AI Images?
There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results.
Google Publisher Center Changes: Automatically Generated Publication Pages
Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.
Bing Webmaster Tools Updates Date Selectors
Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.
Google Ads Posts Notice For Brand Guidelines March 2025 Update
Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.
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