Industry News

Google now added the new 24-hour hourly data from the performance report in Google Search Console to the export functionally. So now you can export hourly data, the most recent data, from Google Search Console's performance report.

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, "SPN is a budget buy. It doesn't convert as well, but it also doesn't cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search."

Google has added a new attribute to its vehicle ads product attributes. The new attribute is [date_first_registered], the date of when the vehicle had its first registration date with the public authorities or government.

Google is testing new search refinement options to let users expand their queries for the people also ask and people also search sections of the search results. We've seen numerous variations of this over the years but here are new ones.

About a month ago, a reader sent me a screenshot of Bing showing this weird search box on its page after you search for Google. I thought it was some weird Microsoft Rewards promotion and took it at that and moved on. I was wrong, tons of publications are now saying this is Microsoft's way of tricking Bing users to thinking they are using Google Search.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There may be a large Google local search ranking update going on right now...

There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some saying they saw local listings rankings drastically change from its previous position.

Google is showing now sometimes showing more than one source for a story in the Google home page, Google Discover, feed. This can show up in a carousel format or a stacked format, just beneath the main story in your Discover feed.

The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords in URLs don't offer a significant ranking boost for SEO and ranking purposes and Google said it again in 2025.

Google said that core updates should have no impact on a site name in the Google Search results being updated or changed. When asked, John Mueller of Google wrote, "That shouldn't be related to a core update."