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Industry News

Catch up on interesting new discussion and industry news.

    Google: You Can Get Unnatural Links From Good Sites & Natural Links From Spammy Sites

    rustybrick
    by rustybrick
    May 11, 2017
    Yesterday we reported that there is a difference between links from spammy sites and unnatural links. So it got a lot of people thinking about that, whereas many SEOs try to remove links that are on spammy sites - not all of those links are unnatural...

    Google: There's A Difference Between Links From Spammy Sites & Unnatural Links

    rustybrick
    by rustybrick
    May 10, 2017
    Did you know getting links from spammy sites is different from getting unnatural links...

    Running and breathing and problem-solving

    by Rian van der Merwe
    May 9, 2017
    I want to tell you a quick story about running. And I know it’s a little weird to make everyday life stories about product design but I can’t help myself, so I’m going to do that at the end. Let’s be cool about it, ok?

    So.

    I hate running. I’ve always hated running. A couple of weeks ago my friend Jason came over for a visit and started asking me about it. He wouldn’t let up. Bastard kept pressing. “Why do you hate running so much?” Over and over and over. Eventually we narrowed it...

    Google May Release Mobile First Index Slowly In Batches

    rustybrick
    by rustybrick
    May 5, 2017
    Google's John Mueller said this week in a Google Hangout at the 25:05 mark into the video that Google may decide to release the mobile first index in batches. As you know...

    7 ‹Title Tag› Hacks for Increased Rankings + Traffic - Whiteboard Friday

    May 4, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.

    Now, you may be asking yourself,...

    May 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    May 4, 2017
    It is that time of the month again, the monthly Google webmaster report where I summarize the more important Google webmaster/SEO related topics of the past 30 days or so. In short, the biggest items that you should be aware of include the Owl update...

    How Google assesses the ‘authority’ of web pages

    dannysullivan
    by dannysullivan
    May 3, 2017
    Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query. The original authority metric: PageRank

    When Google first began, it did have a single authority figure. That was called PageRank, which was all about looking at links to pages. Google counted how...

    Google Test Local Reviews By Traveler Type

    rustybrick
    by rustybrick
    May 3, 2017
    This may be one of the largest Google local reviews tests I've seen from Google in a long long time. Of course, this was spotted by Sergey Alakov and not just posted on Twitter but also on his blog, which is rare for Sergey...

    Google Slashes Quality Raters Hours; Will It Impact Search Quality?

    rustybrick
    by rustybrick
    May 1, 2017
    The SEO industry is in a buzz around a story named The secret lives of Google raters from arstechnica.com but not because of their "secret lives" - because most of us know how they work - we've covered them like crazy here.

    The big news is that their hours are now being slashed...

    Will Google Start Giving People Social Media Influencer Scores?

    by Bill Slawski
    Apr 27, 2017
    A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a...