Industry News

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    Aren't 301s, 302s, and Canonicals All Basically the Same? - Whiteboard Friday

    Mar 2, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans, it's Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. It's a question that looks something like this: Aren't 301s, 302s, and...

    Using AMP? A known bug is probably screwing up your Google Analytics

    dannysullivan
    by dannysullivan
    Mar 2, 2017
    If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics.

    Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google Analytics. Malte Ubi, Google’s technical lead for the AMP project, confirmed the problems and that they have no easy solution, in tweets today.

    In summary,...

    Emojis In Google AdWords Titles

    rustybrick
    by rustybrick
    Mar 2, 2017
    Thomas shared a screen shot with me on Twitter of emojis showing up in the Google AdWords ads on Google Germany for a query on [autohaus mainz]. I was finally able to replicate it and I do see emojis cars in one of the AdWords ads titles...

    After 18 Years, DMOZ, The Web Directory, Is Closing Down

    rustybrick
    by rustybrick
    Mar 1, 2017
    DMOZ, one of the oldest and most trusted web directories announced on their home page yesterday that they are closing up shop. The site is going offline March 14, 2017.

    DMOZ launched on June 5, 1998...

    RIP Dmoz: The Open Directory Project is closing

    dannysullivan
    by dannysullivan
    Feb 28, 2017
    DMOZ — The Open Directory Project that uses human editors to organize web sites — is closing. It marks the end of a time when humans, rather than machines, tried to organize the web.

    The announcement came via a notice that’s now showing on the home page of the DMOZ site, saying it will close as of March 14, 2017:

    Dmoz was born in June 1998 as first at “GnuHoo” then quickly changed to “NewHoo,” a rival to the Yahoo Directory at the time. Yahoo had faced criticism as being too powerful...

    Natural News Is Back In Google After Penalty Is Revoked

    rustybrick
    by rustybrick
    Feb 28, 2017
    Looks like NaturalNews.com is back in Google. A site command returns 440,000+ pages including the home page.

    As you know, last week...

    Google: Panda Takes Into Account Site Quality Including Site Architecture

    rustybrick
    by rustybrick
    Feb 27, 2017
    Google's John Mueller said in a video hangout on Friday at the 8:54 mark that Google's Panda algorithm takes into account site quality, including the site architecture...

    No, Google Didn't Remove NaturalNews.com Because Of Fake News

    rustybrick
    by rustybrick
    Feb 24, 2017
    People asking me on Twitter about why NaturalNews.com was deindexed by Google. People are saying it was because of "fake news" but that is not the case.

    3 Tactics for Hyperlocal Keywords - Whiteboard Friday

    Feb 23, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about hyperlocal keyword research. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small...

    Google AdWords Rolling Out New Green Outlined Ad Label?

    rustybrick
    by rustybrick
    Feb 22, 2017
    Google may be rolling out a new AdWords ad label now, the one we spotted a month ago, the green outlined ad label. I received dozens of notifications about this new ad label in the past 24 hours and those reports are increasing...