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Industry News

Catch up on interesting new discussion and industry news.

    Validate first, ship second

    by Rian van der Merwe
    Mar 14, 2014
    Giff Constable makes the case for validation and learning in the product development process before you launch something. From You Are Spending 3x-5x More Than You Should:

    Agile/lean has helped people debunk the “big upfront design” phase, but far too many replace it with nothing. I agree that waterfall-style, big-upfront-design is a waste of time and money. I do believe that getting into the market with a designer and an engineer and learning is a critical use of time.

    Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

    Mar 13, 2014
    Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we want to make sure you're able to keep up with the changes. In today's Whiteboard Friday, Rand covers today's best practices for keyword targeting, and clears up some common misconceptions about keyword density and cannibalization....

    That New Google Search Results Design Test You Didn't Like Is Now Officially Live

    rustybrick
    by rustybrick
    Mar 13, 2014
    As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone.

    Jon Wiley, the Lead Designer for Google Search...

    Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

    dannysullivan
    by dannysullivan
    Mar 12, 2014
    When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a better solution.

    Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn’t say either way, and there could be...

    Is there a way to tell Google about a mobile version of a page?

    Mar 12, 2014

    Google's Amit Singhal: We're A Swiss Army Knife, You're The Corkscrew

    rustybrick
    by rustybrick
    Mar 12, 2014
    Last night at SMX West, during the keynote conversation with Google's Amit Singhal, Danny Sullivan brought up the knowledge graph a few times and then Dan Barker's tweet about scraper sites...

    Google To Slap Link Networks In Italy & Spain

    rustybrick
    by rustybrick
    Mar 11, 2014
    Yesterday, Google's head spam man, Matt Cutts, issued a stern warning to link spammers in Italy and Spain. This warning will likely be followed up with some unnatural link notifications and ranking penalties within the week...

    Space shuttle Columbia: what could have been

    by Rian van der Merwe
    Mar 11, 2014
    Lee Hutchinson, who was a system administrator at Boeing at the time of the space shuttle Columbia disaster in 2003, looks back at that tumultuous time in a long but absolutely fascinating article for Ars Technica:

    In August 2003, the Columbia Accident Investigation Board (CAIB) issued its final report. Behind the direct cause of the foam strike, the report leveled damning critiques at NASA’s pre- and post-launch decision-making, painting a picture of an agency dominated by...

    AeroPress: An origin story of design and tenacity

    by Rian van der Merwe
    Mar 11, 2014
    One of my favorite articles of the year so far is Zachary Crockett’s The Invention of the AeroPress:

    The AeroPress was conceived at Alan Adler’s dinner table. The company was having a team meal, when the wife of Aerobie’s sales manager posed a question: “What do you guys do when you just want one cup of coffee?”

    A long-time coffee enthusiast and self-proclaimed “one cup kinda guy,” Adler had wondered this many times himself. He’d grown increasingly frustrated with his coffee...

    Can sites do well without using spammy techniques?

    Mar 10, 2014