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Industry News

Catch up on interesting new discussion and industry news.

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    Google Ads Beta AI Generated Help Guide

    rustybrick
    by rustybrick
    Aug 15, 2023
    Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers.
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    Google Search To Show FAQ & HowTo Rich Results Less Often

    rustybrick
    by rustybrick
    Aug 9, 2023
    Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to show them much higher.
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    Google Search Ranking Algorithm Update - August 3-4 (Unconfirmed)

    rustybrick
    by rustybrick
    Aug 4, 2023
    It has been a full 9 days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th.
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    Finally: Bing Chat Works On Chrome, Firefox and Other Browsers

    rustybrick
    by rustybrick
    Aug 4, 2023
    This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other browsers.
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    Site Architecture Optimization for Seasonality — Whiteboard Friday

    Aug 4, 2023
    Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey, everyone. I'm Areej AbuAli. I'm the...
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    Data Storytelling: Skills and Elements — Whiteboard Friday

    Aug 4, 2023
    Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi there. Today we're going to...
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    How SEOs and UX Designers Can Work Better Together — Whiteboard Friday

    Aug 4, 2023
    This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company.

    Check out the first episode on 'How SEOs and Developers Can Work Better Together' and the second episode on 'How SEOs and Content Writers Can Work Better Together'.


    There are a lot of similarities between SEOs and UX designers, and we often...
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    How SEOs and Content Writers Can Work Better Together — Whiteboard Friday

    Aug 4, 2023
    This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company.
    Check out the first episode on 'How SEOs and Developers Can Work Better Together' and the last episode on 'How SEOs and UX Designers Can Work Better Together'.Learn all about how SEOs and content writers can work better together. By working more closely and...
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    August 2023 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 3, 2023
    Buckle up - it was one insane month of changes that all SEOs who care about Google need to catch up on. We had very unstable and heated Google search results, Google is testing links in AI-answers in SGE, the Search Console links report is broken and Google News had an indexing bug for three full weeks.
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    Google Search Generative Experience Tests Links In AI-Generated Answers

    rustybrick
    by rustybrick
    Aug 2, 2023
    Looks like all the negative feedback around the lack of links within the AI-generated answers that are generated by Google's Search Generative Experience has made a difference. Google is testing links directly in those answers in the SGE results.
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