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Industry News

Catch up on interesting new discussion and industry news.

    Evolving Google Search Algorithms

    by Bill Slawski
    Feb 21, 2014
    When I’m looking for something at a search engine, I will often start out with a particular query and then depending upon the kinds of results I see I often change the query terms I use. It appears that Google has been paying attention to this kind...

    Business Names Google Places Quality Guidelines Updated

    rustybrick
    by rustybrick
    Feb 21, 2014
    Google has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.

    Jade Wang from Google pulled out the changes and posted them in the Google Places Help forums...

    AI isn’t all bad

    by Rian van der Merwe
    Feb 21, 2014
    In The Dawn of the Age of Artificial Intelligence Erik Brynjolfsson and Andrew McAfee talk about some of the good things that are coming out of the Artificial Intelligence community:

    A user of the OrCam system, which was introduced in 2013, clips onto her glasses a combination of a tiny digital camera and speaker that works by conducting sound waves through the bones of the head. If she points her finger at a source of text such as a billboard, package of food, or newspaper article, the...

    6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing - Whiteboard Friday

    Feb 20, 2014
    With all the buzz about content marketing and how wonderful a way it is to earn higher rankings, it's easy to forget about all the other tools that good SEOs and marketers have at their disposal. In today's Whiteboard Friday, Rand covers six ways to improve your rankings without spending a dime on content creation and marketing.

    6 Ways to...

    Google's Matt Cutts: We Tested Dropping Backlinks From Algorithm, It Was Much Worse

    rustybrick
    by rustybrick
    Feb 20, 2014
    Google's Matt Cutts latest video has Google admitting they did and do indeed test their search results by turning off linkage data as part of their algorithm. Matt Cutts said the results would be "much much worse" if they did indeed do that in real life...

    Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

    rustybrick
    by rustybrick
    Feb 20, 2014
    Last night, Bing has updated their webmaster guidelines adding a section about "keyword stuffing." Surprised it wasn't there from the onset? Yea, me too but truthfully...

    9 Months Later: New Google Maps Is Replacing The Old Version

    rustybrick
    by rustybrick
    Feb 20, 2014
    Over 9 months ago, Google previewed the new Google Maps, since then many have opted to use it but if you haven't and don't want to...

    Is there a version of Google that excludes backlinks as a ranking factor?

    Feb 19, 2014
    Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like...

    Signs Of More Google Algorithm Updates Early This Week

    rustybrick
    by rustybrick
    Feb 19, 2014
    We reported about a possible Google update around February 13th and I do believe there was something rather large on that date - but now there is more chatter about a possible update early this week...

    Going responsive with large, established desktop-centric sites

    by Rian van der Merwe
    Feb 18, 2014
    Jeremy Keith writes about the challenges of turning large, established desktop-centric sites into responsive sites in Climbing Mount Responsive. This method remains my favorite:

    Rebuild the mobile site, using it as a seed from which to grow a new responsive site. On the face of it, having a separate mobile subdomain might seem like a millstone around your neck if your trying to push for a responsive design. In practice though, it can be enormously useful. Mostly it’s a political issue:...