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Industry News

Catch up on interesting new discussion and industry news.

    How to Advance Your SEO Career – Whiteboard Friday

    Mar 2, 2023
    As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career.

    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz fans. This is...

    Meaningful metrics: How data sharpened the focus of product teams

    by Rian van der Merwe
    Mar 2, 2023
    In Meaningful metrics: How data sharpened the focus of product teams Erin Gustafson goes into detail on how Duolingo grew their Daily Active Users (DAUs) by 4x since 2019. It all starts with the growth model they built:

    The Growth Model is a series of metrics we developed to jump-start our growth strategy with data. It is a Markov Model that breaks down topline metrics (like DAU) into smaller user segments that are still meaningful to our business. To do this, we classify all Duolingo...

    March 2023 Google Webmaster Report

    rustybrick
    by rustybrick
    Mar 2, 2023
    Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.

    Link roundup for March 1, 2023

    by Rian van der Merwe
    Mar 1, 2023
    Open Circuits is “a photographic exploration of the beautiful design inside everyday electronics. Its stunning cross-section photography unlocks a hidden world full of elegance, subtle complexity, and wonder.”

    Good conversations have lots of doorknobs. This is a fascinating essay about the elements of good conversation and the difference between “takers” who keep things going, “givers” who tend to ask a lot of questions, and how the wrong match-up can cause a conversation to stall....

    Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update?

    rustybrick
    by rustybrick
    Mar 1, 2023
    I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now, the tools and the chatter within the community are pretty extreme.

    The 90s, having time, and always rushing to the next thing

    by Rian van der Merwe
    Feb 27, 2023
    I’m sure every generation writes lots of articles like Freddie deBoer’s It’s So Sad When Old People Romanticize Their Heydays, Also the 90s Were Objectively the Best Time to Be Alive. But hear me out. This is the impassioned, forceful, yet balanced Gen X take I wish I had the skill and wherewithal to write. It is a balm to the nostalgic soul in a way that somehow doesn’t feel like cringey old-person fanfic.

    Here he is on the experience of visiting a record store:

    When you were...

    Google Product Reviews Update: Wild & Wide Volatility & Swings

    rustybrick
    by rustybrick
    Feb 27, 2023
    Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this update.

    Don’t give up on the value of product management because of bad past experiences

    by Rian van der Merwe
    Feb 26, 2023
    Maybe 10 years ago I would’ve gotten upset about an article like Spencer Fry’s No PM, no problem: how we ship great products fast, in which he explains why they don’t have product managers at Podia and how great that is. Luckily I’m now too old to stay up late just because I think someone’s wrong on the internet. Instead, I approach articles like these—ones I viscerally disagree with right off the bat—with a bit more curiosity. What is the source of the author’s assumptions? What is the data...

    The Myth of Velocity

    by Rian van der Merwe
    Feb 25, 2023
    When we measure how quickly teams ship stories & code, we’re measuring speed—how quickly they move. It’s only when we measure the effect it has on the target metric—the value that we’re after—that we’re actually looking at velocity.

    It doesn’t matter how much you ship if the end result doesn’t deliver value to your customers and your company. If you’re measuring story points, you’ve fallen into the trap of measuring outputs, not outcomes. When we talk about slowing down to speed up,...

    You can’t stand under my umbrella

    by Rian van der Merwe
    Feb 25, 2023
    In You can’t stand under my umbrella the Raw Signal teams makes the case for when it’s not appropriate for managers to be “sh*t umbrellas” for their teams:

    When things are steady, and people know the right things to work on, teams are constrained by velocity. We know the course we’re racing, the question is just how fast we can go. In that context, it makes sense for a manager to clear every obstacle out of our way. But during times of significant change, teams are constrained by...