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Industry News

Catch up on interesting new discussion and industry news.

    How smartphones affect human thought

    by Rian van der Merwe
    Mar 16, 2015
    In How do Smartphones Affect Human Thought? Jenny Davis addresses the recent research behind the “Smartphones are Making Us Stupid” narrative:

    [The research] hypothesis implies (though does not state) a research question: How does smartphone usage affect cognitive processes? This is an important question, but one the research was never prepared to answer thoughtfully. Rather, the authors recast this question as a prediction, embedded in a host of assumptions which privilege unmediated...

    Google's Mobile Friendly Ranking Algorithm Already Live For Android Apps

    rustybrick
    by rustybrick
    Mar 16, 2015
    Everyone is talking about the upcoming mobile friendly ranking factor coming up on April 21st for the mobile search results - but what is live already today as a ranking factor in Google mobile search is App Ranking...

    Semantic SEO in San Diego

    by Bill Slawski
    Mar 15, 2015
    On Tuesday, March 17, 2013 we are having a Lotico San Diego Semantic Web on the topic of SEO meets Semantic Web. It’s a free meetup and we have a number of people who have signed up to attend the lectures and network. We will be having Green...

    Aggregating Intent

    by AJ Kohn
    Mar 13, 2015
    Successful search engine optimization strategies must aggregate intent. This is something I touched on in my What Is SEO post and also demonstrated in my Rich Snippets Algorithm piece. But I want to talk about it in depth because it’s that important. Aggregating Intent

    Many of Google’s Knowledge Cards aggregate intent. Here’s the Knowledge Card displayed when I search for ‘va de vi’.



    Google knows that Va de Vi is a restaurant. But they don’t quite know what my intent is behind such...

    Label your icons

    by Rian van der Merwe
    Mar 13, 2015
    I’ve been spending way more time with Google’s Material Design guidelines than I ever thought I would, but such is life.

    Anyway, as I was going through it, and started to think about the Android side of an app I’m working on, I tweeted this:

    Concerned about Material Design's reliance on label-less icons. Pretty sure most users don't know what these mean. pic.twitter.com/aH1IZvAyG6— Rian van der Merwe (@RianVDM) March 11, 2015

    That screenshot is from the section on Icons in the...

    Google To Confirm The Next Penguin Update/Refresh

    rustybrick
    by rustybrick
    Mar 13, 2015
    Last time there was a big Penguin update by Google, i.e. Penguin 3.0, Google did not announce that it happened but they confirmed it after we asked about it.
    Google's John Mueller implied they would do the same thing next time a Penguin algorithm is updated or refreshed.

    Are On-Topic Links Important? - Whiteboard Friday

    Mar 13, 2015
    For reference, here's a still of this week's whiteboard!

    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about on-topic and off-topic links. One of the questions and one of the topics that you see discussed all the time in the SEO world is: Do on-topic links matter more than off-topic links? By on...

    [Basics of a mobile website for SMBs] 1. Learn the tools: PageSpeed Insights, Mobile-Friendly Te...

    Mar 12, 2015
    1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability* Join us for a 4-part web series on making great mobile sites...

    Why enterprise software is so bad

    by Rian van der Merwe
    Mar 12, 2015
    My day didn’t start great. The first thing I read was Michael Dubakov’s statement about enterprise software people (i.e., people like me) in Enterprise software vendors have no taste:

    My current theory is that enterprise software vendors have no taste. CEO, VP of development, Product managers that focus on enterprise market — all of them have no fucking taste. There is no taste in companies [sic] DNA, nobody cares about design and aesthetic. Profits, revenue, sales and new...

    Google's Penguin Algorithm Still Not Running Regularly & Monthly

    rustybrick
    by rustybrick
    Mar 12, 2015
    When Google released the well overdue Penguin 3.0 back in October of last year, we thought that would bring a faster running and more regularly and frequently updated refreshes to the algorithm...