Industry News

Yesterday for a period of a few hours, you may have been unable to find the site or content you were looking for on Google Search. Google said it had an issue with some navigational queries and site commands.

Google has brought back the Twitter carousel in the Google search results last night. It was removed after Twitter had an embarrassing hack back on July 15th or so. Four days later, Google brought back the feature after doing a security review on its end.

There has been a number of complaints about Google's local search ranking algorithm giving way too much weight to the name of the business. But have no fear, Google is working on addressing this according to Danny Sullivan.

As you probably all know, Twitter has been hacked in a big way yesterday. In short hackers pushing a crypto scam hijacked Twitter accounts for Bitcoin, Barack Obama, Joe Biden, Ripple, Binance, Elon Musk, Bill Gates, Jeff Bezos, Apple, and many more. It seems like Google took action by removing the Twitter boxes from the Google search results.

Entity Seeking Queries and Semantic Dependency Trees

Queries for some searches may be looking for one or more entities.

Someone may ask something like, “What is the hotel that looks like a sail.” That query may be looking for an entity that...

Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a big way but still.

Last week Google announced that it was going to deprecate the Structured Data Testing Tool in lieu of the newer Rich Results Test.

I use the Structured Data Testing Tool daily to validate structured data on client sites and frequently play with a blob of JSON-LD until I get just the right nesting.

Because of that I long ago developed a Structured Data Testing Tool bookmarklet. I mean, who has time to copy a URL, go to another tab and paste that URL into the tool and hit enter?...

Over the past couple of days, maybe starting around July 6th but continuing on through today, July 8th - I am seeing some signs of a Google search ranking algorithm update. The chatter is there but it is more limited, maybe only impacting a smaller group of sites or a smaller niche. The tools, most are not showing much but SEMRush is showing a blip.