Industry News

Catch up on interesting new discussion and industry news.

    Build a healthy development cadence by being flexible on scope, fixed on time

    by Rian van der Merwe
    Jul 5, 2019
    Megan Quinn’s post on Development Cadence starts off really strong:

    The hallmark of a well-run development engine is a development cadence that is brisk in bringing new products to market without burning out its builders.

    And then it only gets better from there. Her point about being “flexible on scope, fixed on time” is spot on:

    One way to establish a good development cadence is to commit to a predictable launch schedule and avoid slipping by pushing out features, not...

    How to Make a Technical SEO Recommendation - Whiteboard Friday

    Jul 4, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi. My name is Ben. I'm a principal consultant at a company called Distilled. Welcome to Whiteboard Friday. Today I'd like to talk to you about something a bit different than most Whiteboard Fridays.

    I'd like to talk about how to work with clients or bosses in a different way....

    The importance of candid communication when things go wrong with your product

    by Rian van der Merwe
    Jul 2, 2019
    There’s been a bunch of Evernote post-mortems, but I did enjoy the backstory and humor of A Unicorn Lost in the Valley, Evernote Blows Up the ‘Fail Fast’ Gospel. CEO Ian Small also makes a point about honesty and candor that’s really important for product managers to understand. He talks about how customers reacted when they finally came clean about the app’s quality issues:

    Customers responded to his candor with a mix of optimism and skepticism, Mr. Small said. “The fact that we were...

    Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt

    rustybrick
    by rustybrick
    Jul 2, 2019
    Google posted this morning that they are going to stop unofficially supporting the noindex, nofollow and crawl-delay directives within robots.txt files. Google has been saying this for years actually and hinted this was coming really soon and now it is here.

    When it comes to prioritization, don’t go it alone

    by Rian van der Merwe
    Jul 1, 2019
    Ulaize Hernandez Troyas makes a good argument for involving full teams in the prioritization of what to work on:

    This type of ongoing communication throughout the prioritization process has a definite cost, but the number of benefits from this approach is worth it. We have reduced friction between teammates, which has saved us from long-winded conversations that stemmed from misunderstandings. The sense of ownership and purpose has increased the team’s motivation. On a more personal...

    Will Google Crack Down On Sites Leasing Out Its Subdomains

    rustybrick
    by rustybrick
    Jul 1, 2019
    Google's John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more. John didn't call it spam but did say the search leads at Google are aware of this and have been in discussions about how to handle such efforts.

    Responsive roadmaps for modern product management

    by Rian van der Merwe
    Jun 30, 2019
    I really like Matthew Ström’s concept of Responsive Roadmaps that “visualize the process of turning uncertainty and complexity into outcomes and output.” He presents this as an antidote to all the things that are wrong with traditional roadmaps:

    Traditional project roadmaps are right about our knowledge in a moment of time. They are good records of our beliefs about the correct sequence and magnitude of our work. But these roadmaps are wrong about the reality of work, and almost every...

    Agile vs. Agility in product development

    by Rian van der Merwe
    Jun 29, 2019
    I really like Jeff Gothelf’s approach to the question “Does every project need to be Agile?” in his newsletter issue Digital transformation is not innovation:

    No. Every project does not have to be Agile. However, each project you work on should encourage and support agility. This means that every initiative creates the ability, desire and safety to change course in the face of evidence that contradicts our original plan.

    He goes deeper on what it means for teams to have the...

    Potential Google Search Ranking Algorithm Update On June 27th

    rustybrick
    by rustybrick
    Jun 28, 2019
    I am seeing chatter within the SEO community throughout the past 24 hours and many of the automated Google tracking tools seem to be corroborating with that chatter that there may have been a Google update yesterday. Now, Google has not confirmed this update - so it is likely not a core update but might be something else going on.

    How to Deliver JSON-LD Recommendations the Easy Way - Whiteboard Friday

    Jun 27, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hello, Moz fans. My name is Serge. I'm a consultant at Distilled, and this is another edition of Whiteboard Friday. Today I want to take the next few minutes to talk to you about one of my processes for delivering JSON-LD recommendations.

    Now it's worth noting upfront that at...