Industry News

Catch up on interesting new discussion and industry news.

Page 455 of 812

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Nov 19, 2020

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.

This is part of my link building series. If you missed the first video, definitely go...

[continue reading...]

Google Search Ranking Algorithm Update November 17th & 18th?

by rustybrick
Nov 18, 2020

I am seeing some evidence of another unconfirmed Google Search Ranking algorithm update starting around November 17th, yesterday, and progressing through today, November 18th. There is chatter within the SEO forums and social media and many of the tools are showing spikes, some really significant spikes on November 17th and/or 18th.

[continue reading...]

Google May Not Release Another Core Update Before Holidays

by rustybrick
Nov 16, 2020

It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and John basically said he is not sure if there will be another core update done this year because of timing.

[continue reading...]

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Nov 12, 2020

Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged...

[continue reading...]

Unusual Google Search Ranking Algorithm Chatter

by rustybrick
Nov 11, 2020

Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.

[continue reading...]

Google Page Experience Update To Launch May 2021 With New Snippet Labels

by rustybrick
Nov 11, 2020

Google announced that the Page Experience Update will be live in about 6-months, i.e. in May 2021. With that launch, Google will also be testing new visual indicators, like labels, in the search results to communicate to searchers if that page does well with the core web vitals metrics.

[continue reading...]

Beware Of Google My Business Listings Hijackings

by rustybrick
Nov 9, 2020

Joy Hawkins, a local SEO expert, has said she has seen a "large increase" in the number of hijacked Google My Business listings over the past couple of months. There is this large Google My Business Help thread with almost a hundred posts in it about hackers trying to obtain ownership of their business listings.

[continue reading...]

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Nov 5, 2020

Resources for further reading:

• Should SEOs Care About Internal Links?
• Internal Linking Best Practices

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription

Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to...

[continue reading...]

Google Search Ranking Algorithm Disturbance On November 4th

by rustybrick
Nov 5, 2020

Over the past few days there has been chatter within the SEO industry about a possible Google Search ranking algorithm update. It may have started around November 3rd and continued through November 4th and today, November 5th. Google has not confirmed anything but between the SEO chatter and the tracking tools - there may have been a disturbance in the force.

[continue reading...]