Industry News

Google is testing replacing the review stars at the top of the hotel knowledge panel with listing the hotel's website URL and the hotel's phone number.

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Google Business Profile opens up.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing a lot of movement and indexing complaints over the past 24 hours...

The Google August 2025 spam update seems to be heating up again. I am seeing both chatter within the SEO spike, while also seeing many of the third-party Google tracking tools show heated weather in the past 24 hours or so.

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, campaign total budget and more.

Google is testing placing the arrows next to the sitelinks on the left side of the sitelinks. Normally those arrows are on the right side of the sitelinks.

Google is now showing AI Mode shortcuts in the autocomplete search suggestions. As you type the main Google Search box, Google may try to jump you to AI Mode with shortcuts.

Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode expanded beyond English, into Hindi, Indonesian, Japanese, Korean...

New data from Similarweb shows that almost all ChatGPT users also use Google, but only 15% of Google users also use ChatGPT. This shows that Google, for now, is still super dominant, despite ChatGPT's growth.