Industry News

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results,...

As many of you know, Google confirmed an AdSense exploit where ad buyers were able to manipulate the ad platform to result in many AdSense publishers noticing a huge...

About a month ago, we reported Google was testing question and answer sections in the local results. I emailed Google about this three times, Google was radio silent about it...

Google's John Mueller was asked in this morning's hangout at the 13:05 mark into the video about disclosing the number of quality algorithms they have running in search today...

Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click...

I’m guessing that not everyone is going to agree with NN Group on this one, but I’m on board with their article about Personas vs. Jobs-to-Be-Done:

With the popularity of the JTBD paradigm, there are calls in some corners to abandon personas, suggesting that JTBD has emerged as a more useful technique. This point of view is based on a fundamental misunderstanding of the purpose of personas as primarily demographic representations of users, missing the key behavioral considerations...

Gary Illyes from Google said on Twitter in one word that "no" adding a disavow to a site won't necessarily hurt that site from ranking...

This past month, the big items probably was the reveal of the beta Google Search Console amongst a lot of the bugs in the past month with that. Google's algorithm potentially...

As you know, the new Google Search Console beta is in the works and Google actually admitted to it the other day. Yesterday...