Industry News

Catch up on interesting new discussion and industry news.

    The importance of Reddit

    by Rian van der Merwe
    Jul 10, 2013
    Ethan Zuckerman in Reddit: A Pre-Facebook Community in a Post-Facebook World:

    Because Reddit connects strangers, it has certain advantages over Facebook, which connects friends. Ideas may spread more widely from Reddit than from Facebook despite a smaller pool of users. An idea shared between Facebook friends may peter out quickly as social networks reach saturation: an idea spread through friends who went to the same college may lose momentum when all alumni have heard about it....

    If my site goes down for a day, does that affect my rankings?

    Jul 10, 2013
    I got a "Googlebot can't access your site" message in Webmaster Tools from my host being down for a day. Does it affect my rankings when this...

    The mystery of Google+

    by Rian van der Merwe
    Jul 10, 2013
    I’ve been using Google+ a bit more frequently over the past few weeks. Of course, if you read this blog you wouldn’t have noticed. I know this because referral traffic to the site from Google+ is virtually non-existent. I find the whole narrative around Google+ extremely strange, so I’d like to get some of my random thoughts out in the open to see if anyone can add some insight.

    First, viewed purely on its own merit Google+ is a fantastic social network. The interface manages to bring...

    Is Guest Blogging Getting Out Of Control?

    rustybrick
    by rustybrick
    Jul 10, 2013
    Yesterday I wrote a story at Search Engine Land named Google: Guest Blogging For Links? You Better Nofollow Those Links. As you can imagine, it caught people's attention - as it should. The title is not as extreme as Marie's Yes, high quality guest posts CAN get you penalized! but it is extreme enough.
    In short, if you are...

    Google: You Weren't Hit By Penguin, Those Are Normal Fluctuations

    rustybrick
    by rustybrick
    Jul 10, 2013
    A webmaster noticed his rankings and traffic from Google sharpely declined after the Penguin 2.0 release and decided to ask about it in the Google Webmaster Help forums.

    The webmaster said they noticed a "sudden drop in rankings for branded" right after the Penguin 2.0 release...

    The 9x effect in product development

    by Rian van der Merwe
    Jul 10, 2013
    This widely linked post from Benedict Evens definitely deserves all the attention it’s been getting. In Glass, Home and solipsism Benedict talks about the fallacy of thinking that customers care as much about your product as you do1:

    You can think of people as users or customers — but they’re not yours. They don’t belong to you, and they may barely even care that you exist.

    A little bit earlier he discusses Google Glass and says this:

    If everyone you know owns a Tesla and is...

    Are Google’s Results Getting Too Ad Heavy?

    dannysullivan
    by dannysullivan
    Jul 9, 2013
    Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from query-to-query.

    According to a recent blog post by Aaron Harris, co-founder and CEO of Tutorspree, organic search results — listings that are not paid ads and ranked because Google thinks they are the best answer to a...

    Facebook Rolls Expands Graph Search

    rustybrick
    by rustybrick
    Jul 9, 2013
    Facebook announced yesterday they have expanded Graph Search to all U.S. users and it will be rolling out to more and more of these users over the next few days.

    Graph Search launched on January 15th of this year and made a big splash...

    How has query syntax changed since voice search has become more popular?

    Jul 8, 2013
    Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster Help Forum: htt...

    AltaVista Officially Closes — What Will Pawnee Do!

    dannysullivan
    by dannysullivan
    Jul 8, 2013
    We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana.

    The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over the years, perhaps giving the now-defunct search engine the most recognition in the Media Blitz episode from Season 3.

    Ben Wyatt’s failure as a teenage mayor is...