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Industry News

Catch up on interesting new discussion and industry news.

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    Advanced On-Page SEO Optimizations — Whiteboard Friday

    Nov 21, 2022
    Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.


    Click on the whiteboard image above to open a high resolution version...
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    Google: E-A-T Applies To Every Single Query

    rustybrick
    by rustybrick
    Nov 21, 2022
    Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.
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    Yet Another Weekend Google Search Ranking Algorithm Update - November 18th - 20th

    rustybrick
    by rustybrick
    Nov 21, 2022
    Here we go again, I am reporting about yet another Google search ranking algorithm update over another weekend. That makes it several weekends in a row and I do plan on investigating to see if weekend updates are a real thing or in my imagination.
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    Metrics for Better Keyword Research — Whiteboard Friday

    Nov 16, 2022
    Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.


    Click on the whiteboard image above to open a high resolution version in a...
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    Google Coati Algorithm - The Google Update You Never Heard Of

    rustybrick
    by rustybrick
    Nov 16, 2022
    At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ranking at Google Search. He mentioned a few times during the interview the animal Coati and I had to ask what he was referring to.
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    How to Maximize Your Content — Whiteboard Friday

    Nov 15, 2022
    In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription...
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    Another Weekend Google Search Ranking Algorithm Update - November 11th - 12th

    rustybrick
    by rustybrick
    Nov 14, 2022
    It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.
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    Recovering From The Weaponization of Social Media

    by AJ Kohn
    Nov 13, 2022
    Earlier this year Jon Henshaw gushed over federated social. I didn’t quite get it but I managed to create a Mastodon account, which I summarily abandoned until Elon Musk purchased Twitter.

    The purchase pushed me to figure out Mastodon (not as hard as you might think) and led me to realize what I’d been missing and just how corrosive current social networks had become. I’ve concluded that today’s social media is a bad batch of Soma made from Soylent Green. Social Media



    I’d usually...
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    Measuring E-A-T? — Whiteboard Friday

    Nov 11, 2022
    The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.


    Click...
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    The Authoritative Content Funnel — Whiteboard Friday

    Nov 11, 2022
    In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, everyone. My name is Amanda Milligan. I am the Head of...
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