Industry News

Catch up on interesting new discussion and industry news.

    Maybe Why Google Dropped Authorship As A Ranking Signal?

    rustybrick
    by rustybrick
    Jul 11, 2016
    Now, I do not know if authorship was ever a ranking signal but I assume Google tested it to see if it should be. And we now know Google said it is safe to remove authorship...

    Twitter Poll – How Does Google Index Content on the Web?

    by Bill Slawski
    Jul 9, 2016
    I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples:...

    Google Search Console Bug Reverified Email Bug; Google Says Don't Panic

    rustybrick
    by rustybrick
    Jul 8, 2016
    This morning I woke up to dozens of reverification notices from Google Search Console for dozens of different profiles...

    Managing the Tensions & Tradeoffs Between UX & SEO - Whiteboard Friday

    Jul 7, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about managing tension between user experience and SEO. This is a topic we've touched on a little bit in the past, but we've seen it come up quite a bit as many more folks are thinking about...

    July 2016 Google Webmaster Report

    rustybrick
    by rustybrick
    Jul 6, 2016
    This past month was actually fairly slow with Google Webmaster big news. The biggest topics we had were two possible Google updates to their ranking algorithm that went unconfirmed...

    Google AdSense Bug Cancels Massive Number Of Accounts

    rustybrick
    by rustybrick
    Jul 5, 2016
    Over the past 24 hours or so, Google seems to have cancelled a massive number of Google AdSense accounts. Emails are going to these publishers that read "Your Google AdSense account was recently cancelled."

    Of course, this is causing major panic in the support forums...

    How Google May Respond to Reverse Engineering of Spam Detection

    by Bill Slawski
    Jul 4, 2016
    The ultimate goal of any spam detection system is to penalize “spammy” content.

    ~ Reverse engineering circumvention of spam detection algorithms (Linked to below)

    Four years ago, I wrote a post about a Google patent titled, The Google...

    The US is Asking for Help Understanding the Impacts of Artificial Intelligence

    by Bill Slawski
    Jul 3, 2016
    Artificial Intelligence, by Global Panorama. Some Rights Reserved

    As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the...

    Google: With Authorship Gone; It Doesn't Mean We Know Who Wrote An Article

    rustybrick
    by rustybrick
    Jul 1, 2016
    Last week, we reported that it is safe to remove authorship markup from you site, citing Gary Illyes who said Google now completely doesn't use authorship anymore.

    How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About - Whiteboard Friday

    Jun 30, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about tying marketing metrics that marketers use to the things that CEOs, CXOs, whatever the C-level titles that you've got are, investors, board members, to the metrics and data that they...