Industry News

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report.

Google posted a new job for an External Communications Manager, Search - this job seems a lot like what Danny Sullivan, the former Google Search Liaison, did, but I am not sure if this is the job posting to find a new Google Search Liaison.

The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, but the tools that track it didn't show that volatility heat up until a couple days later.

Google is now testing adding an "Ask Anything" box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Discover has these new publisher entity pages with follow counts...

This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180 countries, added agentic experiences, got more personalized and gained sharable links. ChatGPT may be...

Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a "discount code" link that opens a dialog box with the code and a button to "continue to site."

Google seems to be testing a new publisher entity landing page from the Google Discover feed. When you click on the publishers name from your Google Discover feed (it is a test, you may not see it live), you are taken to this new publisher landing page that has the publisher's name, logo, follow button, social counts and recent social shares.

Google Ads is testing displaying how many visits a specific ad or website or landing page has received in the past month. The label would say, "X visits in the past month" right below the unit.

Google is testing moving the follow button within the knowledge panels in Google Search from a primary button on the main search results page to within the three dots menu button.