Industry News

Catch up on interesting new discussion and industry news.

    Google Panda Updates Go On Holiday Vacation?

    rustybrick
    by rustybrick
    Dec 17, 2014
    It has been a while since we found much shuffling around Google Panda, which is not normal being that it most recently has been updating at least every few weeks or so...

    Image Blind

    by AJ Kohn
    Dec 16, 2014
    Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In Google Analytics

    There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I...

    Control Your Home (Nest) With Google Now Search; Real Task Completion

    rustybrick
    by rustybrick
    Dec 16, 2014
    The day has come where you can not ask Google to trigger some sort of action in your home.

    It starts with Google's acquisition of Nest, where now you can control the temperature in your home by saying...

    Search-Friendly Mobile Sites

    Dec 15, 2014
    If you're a CMS provider, this event's for you!* Join us this Wednesday for a presentation on helping your customers make search-friendly mobile...

    Bing No Longer Powers Facebook Web Search Results

    rustybrick
    by rustybrick
    Dec 15, 2014
    Reuters reported over the weekend that Facebook has dropped their Microsoft Bing partnership to power the web search results within Facebook search.

    Facebook has stopped including results from Microsoft Bing search engine on its social networking site...

    How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

    Dec 11, 2014
    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our...

    The Preference Bubble

    by AJ Kohn
    Dec 11, 2014
    A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers.

    “Both today AJ?” she asks me as I walk over to the counter.

    “Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte.

    This is a comforting experience. It’s a bit like...

    Google: Those Penguin Fluctuations Are Our Ongoing Optimizations

    rustybrick
    by rustybrick
    Dec 11, 2014
    We've been seeing an incredible amount of activity around sites impacted by Google's Penguin algorithm over the past few weeks, smack inside the busiest holiday shopping season...

    A Replacement for PageRank?

    by Bill Slawski
    Dec 10, 2014
    Representatives from Google announced recently that they would no longer be updating the PageRank toolbar signals for web pages. Google had been updating those 3-4 times a year for over a decade. Does this news indicate that Google is no longer...

    The stories behind our passwords

    by Rian van der Merwe
    Dec 10, 2014
    There are some wonderful and surprising stories in Ian Urbina’s The Secret Life of Passwords:

    SEVERAL YEARS AGO I began asking my friends and family to tell me their passwords. I had come to believe that these tiny personalized codes get a bum rap. Yes, I understand why passwords are universally despised: the strains they put on our memory, the endless demand to update them, their sheer number. I hate them, too. But there is more to passwords than their annoyance. In our authorship of...