Industry News

In response to Jennifer Slegg's awesome coverage of Google's Gary Illyes statement that local pack won't be impacted by the mobile-friendly algorithm, Gary said on Twitter nothing really will be outside of Google's core web search results...

Below is a creative commons Image from Flickr. In the Caption to the photo is the kind of attribution that a Creative Commons Attribution License calls for when using an image like this from Flickr: When you choose to use a photo or data...

The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking?



Marketers love to market. We’re forever repackaging and rebranding, even when it comes to our own profession. Can you blame us really? We’re frequently the last ones to get the credit and the first ones to get the blame and corresponding pink slip.

Nevertheless these redefinitions often induce a sigh and eye-roll from yours truly....

Jason Kottke wrote what I guess can be described as a review of Apple Watch reviews. He makes a particularly interesting point about the common assertion that we’ll start using our phones less because of the watch. From Apple Watch and the induced demand of communication:

In the entire history of the world, if you make it easier for people to do something compelling, people don’t do that thing less: they’ll do it more. If you give people more food, they eat it. If you make it easier...

My daughters love the Toca Boca apps—especially Robot Lab. Ingrid Simone’s article on their approach to gender is great. From Gender in Play: How Toca Boca Creates Apps for All Kids:

Toys have a large impact on how kids play together and relate to other kids. But kids of today are fostered into watching different shows and playing with different toys according to their gender.

We know that when a toy reaches a child a choice has already been made for them, someone has picked a...

Alina Senderzon defends realignment strategies in Resist the Redesign:

Yet, designers are quick to jump on redesign opportunities—after all, it’s exciting to start anew. In reality, however, a redesign isn’t always the right solution to the problem. The roadblock for users may lie in the pricing of your product, which could be discovered through customer development. Or your messaging isn’t compelling and could be saved by some clever copywriting. Or maybe customers feel compelled to...

If I link to a listicle, it has to be good enough to overcome my unnaturally strong negative feelings about those types of article. Alas, Mike Fishbein’s 4 steps to make experimentation a repeatable process in your business is that good. It’s a great overview of the importance of hypothesis testing over “requirements gathering” in product management:

Most new products fail, and most frequently because they do not meet user needs. Running experiments helps product managers validate...

Can you believe, the last official Google Panda refresh/update was Panda 4.1 on September 25, 2014? We've seen updates to it since, but those updates stopped around October 24, 2015, which is 5 months and 2 weeks or so ago.
I asked John Mueller of Google in a Google+ handout

In 2009, Tim Berners-Lee, the inventor of the World Wide Web recorded the following TED Presentation about Linked Open Data. This video describes his next idea for a use for the Web, where Data is shared and can flow freely, published by people...