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Industry News

Catch up on interesting new discussion and industry news.

    Images in Question Answers, Carousels, and Knowledge Panels at Google

    by Bill Slawski
    Sep 17, 2014
    When Google introduced us to the knowledge graph, it also introduced us to pictures and the possibility of other kinds of rich content (video, audio, etc.) in those knowledge panels, and pictorial lists displayed in carousels at the top of pages in...

    Google Penalizes Turkish News Sites For Content Spam

    rustybrick
    by rustybrick
    Sep 17, 2014
    Onur Ã-zcan informed me on Twitter that Google has supposedly slapped several large Turkish news sites for content spam and keyword stuffing on their sites...

    Google’s First Semantic Search Invention was Patented in 1999

    by Bill Slawski
    Sep 16, 2014
    This is officially part of the story I’m telling in a presentation I prepared for SMX East, in a couple of weeks in New York. The name of the session I’m in is “Hummingbird and the Entity Revolution,” which reminds me of a Prince song from the...

    Google Granted Patent on Using What You Watch on TV as a Ranking Signal

    by Bill Slawski
    Sep 16, 2014
    I’m going to have to turn up the sound on my TV, and decide carefully what to watch, and test this. It would be very interesting if it works. Is Google clued in to what you are watching on TV? If so, is that through a set top box, or an internet...

    Google: We Sometimes Show Credit For Knowledge Graph & Answers When...

    rustybrick
    by rustybrick
    Sep 15, 2014
    Gianluca Fiorelli asked on Twitter why does Google sometimes show the source of their answers in the knowledge graph or quick answers and then sometimes does not...

    Lessons Learned from Using Google’s Tagging and Extraction Data Highlighter Tool

    by Bill Slawski
    Sep 14, 2014
    I recently found a patent with two Google search engineers, Joshua Ain and Justin Boyan, listed as two of the three inventors. Last summer, at Google I/O in San Francisco, they joined together to talk about some tools that can more easily help...

    A View from a Different Valley

    by Rian van der Merwe
    Sep 14, 2014
    A couple of months ago I got an email from the wonderful people at A List Apart, asking if I’d be interested in starting a regular column on ALA. I believe my response was something to the effect of “1,000 times yes!!” How could it not be? I’ve been reading ALA for such a long time, and I really enjoyed the one time we’d worked together before, on an article called Usable yet Useless: Why Every Business Needs Product Discovery.

    In an effort to figure out where to take the column, my editor...

    Google: Penguin 3.0 Will Most Likely Launch In 2014

    rustybrick
    by rustybrick
    Sep 12, 2014
    Google's John Mueller in a video hangout this morning on Google+ announced that the 3rd version of Penguin will launch "in the reasonable future" and he expects it will happen within the 2014 year.

    The question was raised by @edwardjohnnash...

    Celebrating the Two-Year Anniversary – A Compilation of All the Guest Posts I’ve Written for Unbounce.com

    by Michael Lykke Aagaard
    Sep 12, 2014
    Today I’m speaking at Unbounce.com’s very first Call-to-Action Conference in Vancouver. The funny thing is that exactly two years ago in September 2012, I wrote my first guest post for Unbounce’s blog. So I thought it would be fitting to do a compilation of all the guest posts I’ve written for them.

    So here you go – 17 articles I’ve had the pleasure writing for Unbounce.com’s amazing blog: The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

    How to Find the...

    Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday

    Sep 11, 2014
    I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk instead of a new emphasis we must give to some factors as old as SEO...