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Industry News

Catch up on interesting new discussion and industry news.

    Google's Matt Cutts: Negative SEO Extremely Rare

    rustybrick
    by rustybrick
    Jun 4, 2013
    Yesterday, Search Engine Watch published a story that was a bit outdated. What they eventually did was redirect the story to an older story which said the same thing.

    In short...

    How new features can hurt your product

    by Rian van der Merwe
    Jun 3, 2013
    Within a week, two articles came out about resisting the urge to add new features quickly after a product is launched. First, Julie Zhuo makes the case for slow, small launches with clear “sunset” criteria in The tax of new, because of the inherent cost of maintaining and improving new features:

    The tax that comes with introducing any new feature into your product is high. I cannot stress this enough. Sure, maybe the new feature isn’t hard to build, maybe it only takes a couple days and...

    What are some misconceptions in the SEO industry?

    Jun 3, 2013
    Hi, Matt. Which aspect of Google updates you think the SEO industry simply won't get? Where do you see many SEOs spending too much energy on when...

    Google's Matt Cutts: Text Link Ads Link Sellers Targeted

    rustybrick
    by rustybrick
    Jun 3, 2013
    A few weeks ago, we reported that Google busted another link seller network. We didn't know which link seller network it was - until now. Matt Cutts, Google's head of search spam, tweeted last week that the link network they went after was "TLA linkselling sites...

    Have Links To Disavow? Google Says Google Webmaster Tools Link Report Is Enough?

    rustybrick
    by rustybrick
    Jun 3, 2013
    Last week I wrote about How Do You Uncover Your Spammy Links? There I said, when you want to disavow links or have them removed, using Google Webmaster Tools link report is probably not enough. You probably need to use third party tools as well.

    More on algorithmic decision-making

    by Rian van der Merwe
    Jun 2, 2013
    Yesterday I posted The problem with letting algorithms make most of our decisions, discussing how removing all knowledge obstacles can make us less adept at dealing with challenges. As is often the case, within a few hours of posting that I came across two more articles that addresses the same issues. First, from Kyle Baxter’s very interesting essay On the Philosophy of Google Glass:

    Page’s idea — that we would be fundamentally better off if we had immediate access to all of humanity’s...

    The problem with letting algorithms make most of our decisions

    by Rian van der Merwe
    Jun 1, 2013
    Image source: Knight Rider’s KITT – My finished replica!

    Nicholas Carr asks some serious questions about things like self-driving cars and our increased reliance on algorithms for decision-making in Moral code:

    As we begin to have computer-controlled cars, robots, and other machines operating autonomously out in the chaotic human world, situations will inevitably arise in which the software has to choose between a set of bad, even horrible, alternatives. How do you program a computer...

    Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google

    dannysullivan
    by dannysullivan
    May 31, 2013
    I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search engine than Google.

    The story runs through 10 examples illustrating how Pinterest “beats” Google “nine out of ten times.” But despite the headline, these aren’t examples of Pinterest being a better search...

    Infographic: The Matt Cutts Debunking Flowchart

    dannysullivan
    by dannysullivan
    May 30, 2013
    Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking crazy about Google, Matt may turn up with a polite clarification. When does Matt react? This is Search Engine Land’s guide, based on years of observations (you can click to enlarge it). Origin Of The Flowchart

    This flowchart originally appeared two years ago, on May 31, 2011. I was delivering on a promise I once jokingly made...

    Building a Marketing Flywheel - Whiteboard Friday

    May 30, 2013
    By building up quality content, earning links, and building visitor loyalty on your website, you've been adding energy to a flywheel (not the kinetic kind, but a marketing kind). Over time, you can store up so much marketing energy that just releasing new content will do more for you and any amount of paid advertising could. 





    In today's Whiteboard Friday, Rand shares some insight on how to effectively add energy to your marketing flywheel, and when to release it. Building a Marketing...