Industry News

Robert McGinley Myers wrote a good post called Misunderstood or Double-edged? about the new Apple holiday ad. He starts off with familiar arguments about faces stuck in phones and blah blah blah — but wait, don’t roll your eyes because of yet another “technology is bad” post. It doesn’t end like you think it will:

That screen is not going away anytime soon, but we don’t have to be passive viewers of it, merely consuming and feeling vaguely guilty about what we consume from it. There’s...

A couple weeks ago, Google's Matt Cutts was on This Week in Google (TWiG) and on episode 227 Matt had some interesting things to say. He said that Google specifically tries to break the spirits of black hat SEOs...

When specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat...

Over a year ago, Google introduced an algorithm to reduce the amount of exact match domains from showing up when those EMDs are not as useful as other sites.
Some at...

A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year.
(Andrew via Extra Pack of Peanuts)

Andrew is one of the best interviewers I’ve ever encountered. He challenges me to follow-up, never shys away from tough questions, and digs in with a phenomenal amount of empathy...

Google's head of search spam, Matt Cutts, publicly outed on Twitter another link network that Google has penalized. Matt Cutts' new trend is the share a link from the marketing material of the link network and then add a word or two to say the opposite...

This week we saw quite a few articles on the rapidly changing online publishing scene. In particular, there is a lot of analysis going on about the sudden and unexpected traffic domination by sites like Buzzfeed and Upworthy, as readers (or rather, clicks…) move away from more established outfits like the Huffington Post.

To set the stage, Alexis Madrigal wonders if 2013 will be The Year ‘the Stream’ Crested. He refers to the endless updates on social networks, which are always presented in...

I am shocked to see Google testing ads on the knowledge graph so soon! @gfiorelli1 posted a picture on Twitter of the new car knowledge graph that launched a week or so ago with an ad format on it...