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Industry News

Catch up on interesting new discussion and industry news.

    Webmasters Talk About 2015 SEO & Search Trends & Predictions

    rustybrick
    by rustybrick
    Dec 30, 2014
    There is a wonderful thread that is pretty deep right now, going on at WebmasterWorld talking about the 2014 trends in search, and what people expect to see in search in 2015 - mostly on the organic side...

    Direct Answers – Natural Language Search Results for Intent Queries

    by Bill Slawski
    Dec 29, 2014
    In November, Google published an international patent that describes providing natural language type answers to queries.

    Those answers focus less upon finding pages on the Web about those queries, and more on Natural Language results for the...

    Yahoo Directory Closes, Five Days Early

    dannysullivan
    by dannysullivan
    Dec 27, 2014
    The Yahoo Directory, the core part of how Yahoo itself began in 1994, officially closed today, five days ahead of when Yahoo had said the end would come.

    If you try to reach the Yahoo Directory at its long-standing address of http://dir.yahoo.com. you’ll now be redirected to a new location of https://business.yahoo.com/ with a home page carrying a “Yahoo Small Business” logo:



    The new page still has the general look and feel of the old Yahoo Directory, listing categories that are not...

    Google: Working On Fun Stuff With Search Query Reports In Webmaster Tools

    rustybrick
    by rustybrick
    Dec 26, 2014
    Google's John Mueller said in a Google+ hangout the other day that Google is working on some "fun stuff" around the search query reporting tool in Google Webmaster Tools.

    John said this at 25 minutes and 55 seconds into the video...

    The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

    Dec 25, 2014
    Despite Google's ambiguity about how it's used in the algorithm, we've seen evidence time and again that there's a giant ranking factor that SEOs just aren't optimizing for. In today's very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work.



    For reference, here's a still of this week's whiteboard!

    Video transcription...

    Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

    dannysullivan
    by dannysullivan
    Dec 24, 2014
    It’s Christmas Eve — and that means millions of girls and boys are wondering how long until Santa Claus arrives at their homes. So where’s Santa right now? There are two major services to help: NORAD Tracks Santa and Google Santa Tracker. Below, our annual review to help you get the most out of either or both of these services, from the web to your smartphone to even an old fashioned voice-only phone. Who Tracks Santa & How They Got Started

    Once again, here are the two major Santa trackers...

    Have a Magical Christmas, and a Happy New Year

    by Bill Slawski
    Dec 24, 2014
    In the days leading up to Christmas, Barbara Starr sent me a link to a patent with a note that it would make a tremendous Christmas blog post. I absolutely agreed, and am writing and sharing that post with you now. This animation of my Great Nephew...

    Google Pigeon Algorithm Rolls Out Globally In English Locales

    rustybrick
    by rustybrick
    Dec 23, 2014
    Google revamped their local search algorithm, we named Google Pigeon, in July of this year. It was a significant change to how Google ranked and ordered the local search results both for local queries in Google search, and within Google Maps...

    Duane Forrester Has A New Job: He Is Working At Bing

    rustybrick
    by rustybrick
    Dec 23, 2014
    Remember, a couple months ago, Microsoft dropped Duane Forrester as part of their mass layoffs? He was let go from the Bing team and the search community erupted...

    Taking back the music

    by Rian van der Merwe
    Dec 22, 2014
    I wrote a story about jazz, coffee, and liner notes, and hopefully managed to turn it into something with a logical conclusion. But feel free to judge for yourself by reading Taking back the music:

    We like things fast and disposable — I get that. I mean, no one even knew what the word “ephemeral” meant until Snapchat came along. But moving quickly from one thing to the next will just never be as satisfying as really spending time with something or someone, with no escape from the person...