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Industry News

Catch up on interesting new discussion and industry news.

    How to Provide Unique Value in Your Content - Whiteboard Friday

    Jan 8, 2015
    Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer.



    For reference, here's a still of this...

    You’re even righter than you think

    by Rian van der Merwe
    Jan 8, 2015
    Oh man, Some 2015 Predictions on The Awl is so good. It’s hard to pick a favorite, but if I have to:

    No human, for the entirety of 2015, will be convinced of anything but his own rightness by any “explainer” site. They will become extremely popular, fully stocked with “Perfect Response” and “Reasons Why” posts that are first and foremost affirming to the reader, and secondarily intended to demonstrate the rightness and virtue of the sharer. One high-growth post-type in 2015: “You’re...

    Google France Displays Memorial For Terrorist Attack

    rustybrick
    by rustybrick
    Jan 8, 2015
    If you visit Google France at google.fr or Google News France at news.google.fr you will be shown a memorial that has the words "Je suis Charlie...

    Why Apple has a successful design culture

    by Rian van der Merwe
    Jan 7, 2015
    I’m not a big fan of these types of articles, but I did like Mark Kawano’s point about what makes Apple a successful design organization in 4 Myths About Apple Design, From An Ex-Apple Designer:

    It’s actually the engineering culture, and the way the organization is structured to appreciate and support design. Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better … much more than any individual designer...

    The downsides of tracking everything about ourselves

    by Rian van der Merwe
    Jan 7, 2015
    As is often the case with these things, I just noticed two articles that make very similar points about the quantified self movement. In Quantify Thyself LM Sacasas makes the point that we don’t know what we don’t measure:

    Not only do we tend to pay more attention to what we can measure, we begin to care more about what can measure. Perhaps that is because measurement affords us a degree of ostensible control over whatever it is that we are able to measure. It makes self-improvement...

    How to Interview

    by Rian van der Merwe
    Jan 6, 2015
    Last year I accidentally became an expert on interviewing. I didn’t want to, but hey, we do what we need to do. I just published some things I learned in the process on A List Apart, in an article called How to Interview. Here’s one piece of advice on how to get companies to email you back…

    Send separate, personal emails to each of the likely hiring managers you found. Make it really, really short. Don’t go on about how awesome you are—you’ll get a chance to do that later. Tell them you...

    What makes online collaboration successful

    by Rian van der Merwe
    Jan 6, 2015
    I just finished Clive Thompson’s Smarter Than You Think: How Technology Is Changing Our Minds for the Better and really enjoyed it. So much of what we read about technology these days is doom and gloom that I wanted to spend time on something a little more positive. And turns out, there’s much to be positive about.

    There are many stand-out moments in the book. One is the exploration of ambient awareness — how social media often makes our in-person connections stronger because we know so...

    Google: Penguin Algorithm & The Engineers Took A Break

    rustybrick
    by rustybrick
    Jan 5, 2015
    During the busiest holiday shopping season, Google was making ongoing updates to the Penguin algorithm. There is no disputing that, Google confirmed it.

    But since the second week of December...

    Discussion: Can You Disavow out of Penguin? - Whiteboard Friday

    Jan 1, 2015
    Penguin is back at the forefront of many marketers' minds now that the third iteration of the algorithm update has been released, and a rumor has begun circulating that you can weasel your way out of a Penguin penalty by simply submitting a disavow file. In today's Whiteboard Friday, Josh Bachynski breaks down that argument and starts a realistic discussion to find the answer. While we (and, as...

    Did Comments Cause This Site To Get Hit By Google Panda 4.1?

    rustybrick
    by rustybrick
    Dec 31, 2014
    Shortly after Google released the Google Panda 4.1 update, I asked if this site was hit by the almighty Panda algorithm. It clearly looked like it was and I believe it was hit by Panda. Nothing has changed since. Not to this site, not to the content...