Industry News

Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5's models.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year." There was no specific data shared, Google did not offer up Search Console data, Google didn't show a chart - they just wrote clicks are "relatively stable."

Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.

Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don't use the Google app all that often.

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for "device" and for "country," which was added to the existing "keywords" and "pages" options.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search rankings are shaking up again, after a day or so of cooling...

I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.