Industry News

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.

Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.

Here is a recap of what happened in the search forums today...

Google Search ranking and results have experienced increased volatility over the past 24 hours or so - the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search ranking volatility.

For the past several months, we've been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not going away but rather changed when it does and does not show.

Ginny Marvin, Google's Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. She wrote, "Your ad could trigger to show either above/below AIO or within AIO, but not both at this time."

Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the U.S. and Canada, but will now be allowed beyond.

Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We've seen variations of this before (see articles below).

Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's CEO, Sundar Pichai...