Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

If you want your pages to show in Google's AI Mode...

This week, we covered more Google Search ranking volatility around May 29th. Google's CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google...

Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can't see the full query when you type it. Instead, you need to scroll to see the 2,000 plus characters you entered into the search box.

Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, "Al Max for search campaigns." Then there is a toggle to turn on "Optimise your campaign with Al Max" with a beta label.

Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary Illyes from Google.

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.

Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.

Here is a recap of what happened in the search forums today...

Google Search ranking and results have experienced increased volatility over the past 24 hours or so - the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search ranking volatility.

For the past several months, we've been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not going away but rather changed when it does and does not show.