Industry News

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.

Here is a recap of what happened in the search forums today...

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site.

We've only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And there are more documents including one on hand crafting signals and another on a debugging interface.

Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."

Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."