Industry News

Google said it is now able to catch "20-times the number of scammy pages," that it did in the past, leading to a reduction of "these scams by more than 80% in Search." Google credits investments in AI-powered scam detection systems and improved scam classifiers.

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search ranking volatility may be heating up today...

It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed volatility over the past 24-hours and the SEO community chatter is picking up on it as well.

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100% stacked area chart.

Google is testing new buttons and tags on its local listings and local ads. These include a new "read reviews" button, various appointment tags and other business descriptive tags.

Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an "increase in total queries coming from Apple's devices and platforms."

Google is testing a slightly different layout for its search result snippets. Google seems to be indenting the title link, URL and description to the right and placing the favicon indented to the left of that placement.

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.