Industry News

Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a "mix of ad types based on goals" and Google will create conversion creation and capture plans for you.

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.

Google is testing removing the numbers from the pagination menu at the footer of the Google Search results page. The normal pagination bar shows the page number you are on, the test just shows a next button.

Here is a recap of what happened in the search forums today...

Dwarkesh Patel interviewed Jeff Dean and Noam Shazeer of Google and one topic he asked about what would it be like to merge or combine Google Search with in-context learning. It resulted in a fascinating answer from Jeff Dean.

Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.

Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as "experimental" and "AI-generated."

Google is testing adding to the search results snippet a section that is named "page includes." To be honest, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 - but I am not sure if they are the same.

In 2019, Google stopped using rel prev and next as a signal for its search engines to combine or understand paginated results on your site. Then Google offered up some other advice over the years on the topic. Now, John Mueller of Google explains why Google or other search engines don't need to do anything special for pagination or paginated results on your site.

Here is a recap of what happened in the search forums today...