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Industry News

Catch up on interesting new discussion and industry news.

    Google Ads To Stop Placing Your Ads On Parked Domains By Default

    rustybrick
    by rustybrick
    Feb 21, 2025
    Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains.

    Google Sponsored Ads For People Also Consider?

    rustybrick
    by rustybrick
    Feb 21, 2025
    Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit?

    Daily Search Forum Recap: February 20, 2025

    rustybrick
    by rustybrick
    Feb 20, 2025
    Here is a recap of what happened in the search forums today...

    Google Search Ranking Volatility Heating Up Again

    rustybrick
    by rustybrick
    Feb 20, 2025
    It's been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community.

    Google Lens AI Overviews Expands & iOS App Search Screen

    rustybrick
    by rustybrick
    Feb 20, 2025
    Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google's iOS app now let you search your screen with Google Lens.

    Google Business Profiles Posts Integrates AI-Enhanced Images

    rustybrick
    by rustybrick
    Feb 20, 2025
    Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post."

    Google Ads AI Images Can Now Create People & Faces

    rustybrick
    by rustybrick
    Feb 20, 2025
    Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns.

    Google Top Quality Store Pages Add AI-Generated Review Summaries

    rustybrick
    by rustybrick
    Feb 20, 2025
    Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant's top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews.

    Google: Audio Version Of Page Does Not Benefit Your Google Rankings

    rustybrick
    by rustybrick
    Feb 20, 2025
    Martin Split from Google said that having an audio version of a page or a blog post, does not impact your Google rankings. He said it is good for your users, but has no SEO impact.

    Daily Search Forum Recap: February 19, 2025

    rustybrick
    by rustybrick
    Feb 19, 2025
    Here is a recap of what happened in the search forums today...